OLD Second National Bank of Aurora Acquires 36,915 Shares of Netflix, Inc. $NFLX

OLD Second National Bank of Aurora increased its holdings in shares of Netflix, Inc. (NASDAQ:NFLX) by 3,691.5% during the first quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The fund owned 37,915 shares of the Internet television network’s stock after acquiring an additional 36,915 shares during the quarter. OLD Second National Bank of Aurora’s holdings in Netflix were worth $3,646,000 as of its most recent SEC filing.

Other institutional investors have also made changes to their positions in the company. Brighton Jones LLC boosted its position in Netflix by 5.0% during the fourth quarter. Brighton Jones LLC now owns 5,390 shares of the Internet television network’s stock worth $4,804,000 after purchasing an additional 257 shares during the period. Revolve Wealth Partners LLC raised its position in shares of Netflix by 16.4% in the fourth quarter. Revolve Wealth Partners LLC now owns 1,023 shares of the Internet television network’s stock valued at $912,000 after purchasing an additional 144 shares during the period. Sivia Capital Partners LLC raised its position in shares of Netflix by 21.2% in the second quarter. Sivia Capital Partners LLC now owns 1,406 shares of the Internet television network’s stock valued at $1,883,000 after purchasing an additional 246 shares during the period. Strategic Investment Advisors MI lifted its stake in shares of Netflix by 18.9% during the 2nd quarter. Strategic Investment Advisors MI now owns 774 shares of the Internet television network’s stock worth $1,036,000 after buying an additional 123 shares during the last quarter. Finally, Schnieders Capital Management LLC. lifted its stake in shares of Netflix by 12.1% during the 2nd quarter. Schnieders Capital Management LLC. now owns 2,115 shares of the Internet television network’s stock worth $2,832,000 after buying an additional 228 shares during the last quarter. 80.93% of the stock is owned by institutional investors and hedge funds.

Trending Headlines about Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Netflix is leaning harder into AI-driven personalization, creator tools, and ad-tech, which could improve engagement, reduce churn, and support higher monetization over time. Netflix Bets Bigger on AI Strategy: Can It Strengthen User Retention?
• Positive Sentiment: Investors also appear encouraged by Netflix’s growing push into live sports and events, plus AI initiatives, which could strengthen user retention and widen the company’s growth runway. Why is Netflix stock rising 5% on Friday?
• Positive Sentiment: Netflix’s monthly subscriber churn remains relatively low at about 2%, suggesting the platform is still retaining customers better than peers even as competition stays intense. Netflix Monthly Subscriber Churn Still Best At 2%
• Positive Sentiment: Netflix’s recent ad-tech partnership with Omnicom Media adds another potential revenue lever by bringing more personalized ads onto the platform. Netflix (NFLX) Teams Up With Omnicom Media To Bring AI Ads Onto The Platform
• Neutral Sentiment: Analysts are looking ahead to next month’s earnings report, with expectations for modest profit growth; that keeps attention on execution rather than creating a clear near-term surprise. What to Expect From Netflix’s Next Quarterly Earnings Report
• Negative Sentiment: The stock is still under heavy technical pressure, with reports noting it has fallen sharply from its peak and hit a weak technical level, which may keep some investors cautious. Netflix Stock Plunges 45% From Peak, Hit Worst Technical Level in Four Years
• Negative Sentiment: Several recent stories also highlight that NFLX remains well below its prior highs and faces lingering negative sentiment, suggesting sentiment-driven volatility may continue. Netflix Stock Craters To Lowest Level In 20 Months

Wall Street Analysts Forecast Growth

Several brokerages recently commented on NFLX. Erste Group Bank downgraded shares of Netflix from a “buy” rating to a “hold” rating in a report on Monday, April 27th. Raymond James Financial restated a “market perform” rating on shares of Netflix in a research report on Thursday, May 14th. Rosenblatt Securities reduced their price objective on Netflix from $96.00 to $95.00 and set a “neutral” rating for the company in a report on Friday, April 17th. KeyCorp reaffirmed an “overweight” rating and issued a $115.00 target price (up from $108.00) on shares of Netflix in a research report on Tuesday, April 14th. Finally, Arete Research raised Netflix from a “neutral” rating to a “buy” rating in a research report on Friday, February 27th. Two equities research analysts have rated the stock with a Strong Buy rating, thirty-three have assigned a Buy rating, sixteen have given a Hold rating and one has given a Sell rating to the company’s stock. According to MarketBeat.com, the company presently has an average rating of “Moderate Buy” and a consensus price target of $114.26.

Netflix Trading Up 4.1%

NFLX stock opened at $73.81 on Friday. The company has a debt-to-equity ratio of 0.43, a quick ratio of 1.41 and a current ratio of 1.41. The company’s 50-day simple moving average is $85.69 and its 200 day simple moving average is $89.00. Netflix, Inc. has a 52 week low of $70.86 and a 52 week high of $134.12. The company has a market capitalization of $310.80 billion, a PE ratio of 23.84, a price-to-earnings-growth ratio of 0.90 and a beta of 1.50.

Netflix (NASDAQ:NFLX) last issued its quarterly earnings data on Thursday, April 16th. The Internet television network reported $1.23 earnings per share for the quarter, topping the consensus estimate of $0.76 by $0.47. The business had revenue of $12.25 billion during the quarter, compared to analysts’ expectations of $12.17 billion. Netflix had a net margin of 28.52% and a return on equity of 40.92%. The business’s revenue was up 16.2% on a year-over-year basis. During the same quarter in the previous year, the company earned $6.61 EPS. Netflix has set its Q2 2026 guidance at 0.780-0.780 EPS. As a group, sell-side analysts anticipate that Netflix, Inc. will post 3.6 earnings per share for the current year.

Insider Activity at Netflix

In other news, CEO Gregory K. Peters sold 27,312 shares of Netflix stock in a transaction that occurred on Thursday, May 7th. The shares were sold at an average price of $88.69, for a total value of $2,422,301.28. Following the completion of the sale, the chief executive officer directly owned 120,931 shares in the company, valued at approximately $10,725,370.39. The trade was a 18.42% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this link. Also, Director Reed Hastings sold 420,550 shares of the business’s stock in a transaction that occurred on Wednesday, April 1st. The shares were sold at an average price of $95.49, for a total value of $40,158,319.50. Following the completion of the sale, the director owned 3,940 shares of the company’s stock, valued at approximately $376,230.60. This trade represents a 99.07% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last three months, insiders sold 1,349,019 shares of company stock valued at $123,105,721. 1.24% of the stock is currently owned by company insiders.

Netflix Company Profile

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.