NIKE’s (NKE) “Underperform” Rating Reaffirmed at BNP Paribas Exane

NIKE (NYSE:NKE)‘s stock had its “underperform” rating reaffirmed by analysts at BNP Paribas Exane in a research report issued on Wednesday,Benzinga reports. They currently have a $23.00 target price on the footwear maker’s stock. BNP Paribas Exane’s price target indicates a potential downside of 45.73% from the company’s previous close.

A number of other research firms have also recently commented on NKE. Berenberg Bank reiterated a “neutral” rating on shares of NIKE in a research report on Wednesday, May 6th. Barclays dropped their target price on NIKE from $67.00 to $52.00 and set an “overweight” rating on the stock in a research report on Wednesday. Williams Trading reduced their price target on shares of NIKE from $80.00 to $57.00 and set a “buy” rating for the company in a research report on Wednesday, April 1st. Stifel Nicolaus set a $45.00 price objective on shares of NIKE in a research note on Wednesday. Finally, JPMorgan Chase & Co. dropped their price objective on shares of NIKE from $52.00 to $47.00 and set a “neutral” rating on the stock in a report on Monday. Fourteen research analysts have rated the stock with a Buy rating, nineteen have issued a Hold rating and three have issued a Sell rating to the company. According to MarketBeat, the company presently has a consensus rating of “Hold” and a consensus target price of $56.04.

NIKE Stock Performance

NKE stock traded up $1.33 on Wednesday, hitting $42.38. The company had a trading volume of 51,387,971 shares, compared to its average volume of 21,058,291. The company has a current ratio of 2.14, a quick ratio of 1.45 and a debt-to-equity ratio of 0.50. NIKE has a 12-month low of $40.00 and a 12-month high of $80.17. The stock has a market cap of $62.77 billion, a price-to-earnings ratio of 28.08, a P/E/G ratio of 1.81 and a beta of 1.12. The stock’s 50-day simple moving average is $44.01 and its 200 day simple moving average is $53.56.

NIKE (NYSE:NKE) last announced its earnings results on Tuesday, June 30th. The footwear maker reported $0.20 earnings per share for the quarter, beating analysts’ consensus estimates of $0.11 by $0.09. The business had revenue of $10.97 billion during the quarter, compared to analyst estimates of $10.85 billion. NIKE had a net margin of 4.84% and a return on equity of 16.41%. The company’s quarterly revenue was down 1.1% compared to the same quarter last year. During the same period in the previous year, the business earned $0.14 EPS. As a group, equities research analysts expect that NIKE will post 1.49 earnings per share for the current fiscal year.

Insiders Place Their Bets

In related news, Director Robert Holmes Swan acquired 11,781 shares of the firm’s stock in a transaction on Tuesday, April 7th. The shares were acquired at an average cost of $42.44 per share, for a total transaction of $499,985.64. Following the completion of the transaction, the director directly owned 55,074 shares in the company, valued at approximately $2,337,340.56. This trade represents a 27.21% increase in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this hyperlink. Also, EVP Philip Mccartney sold 17,398 shares of NIKE stock in a transaction that occurred on Friday, June 12th. The stock was sold at an average price of $46.18, for a total value of $803,439.64. Following the completion of the transaction, the executive vice president owned 53,133 shares of the company’s stock, valued at approximately $2,453,681.94. This trade represents a 24.67% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Over the last 90 days, insiders have bought 64,441 shares of company stock worth $2,734,204. 0.80% of the stock is owned by corporate insiders.

Institutional Inflows and Outflows

A number of hedge funds have recently bought and sold shares of NKE. Scarborough Advisors LLC bought a new stake in shares of NIKE in the 1st quarter worth about $25,000. Cornerstone Financial Management LLC purchased a new position in shares of NIKE during the fourth quarter valued at approximately $26,000. Sankala Group LLC bought a new position in shares of NIKE during the fourth quarter valued at approximately $26,000. Meeder Asset Management Inc. raised its holdings in shares of NIKE by 108.4% in the first quarter. Meeder Asset Management Inc. now owns 548 shares of the footwear maker’s stock worth $29,000 after buying an additional 285 shares during the period. Finally, J.Safra Asset Management Corp bought a new stake in shares of NIKE during the 4th quarter worth approximately $29,000. Institutional investors own 64.25% of the company’s stock.

Trending Headlines about NIKE

Here are the key news stories impacting NIKE this week:

• Positive Sentiment: NIKE posted Q4 EPS of $0.20 and revenue of $10.97 billion, both ahead of Wall Street estimates, while management also highlighted margin improvement and a more disciplined “margin-first” reset. NIKE, Inc. Reports Fiscal 2026 Fourth Quarter and Full Year Results
• Positive Sentiment: Several analysts still see upside from current levels: Jefferies kept a Buy rating, BTIG reaffirmed Buy, and Barclays maintained Overweight even after cutting its target, signaling that some firms believe the long-term recovery story remains intact. Analyst rating updates
• Neutral Sentiment: RBC and UBS reiterated Neutral ratings, while Citigroup, Goldman Sachs, Piper Sandler, Bank of America and Wells Fargo all reduced price targets, showing a broadly cautious Wall Street stance rather than a clear bullish or bearish consensus. Analyst target cuts and rating updates
• Negative Sentiment: China sales fell 12%, and multiple reports said NIKE warned that the turnaround will take longer as consumer demand and marketplace cleanup remain uneven. Nike earnings, revenue top estimates even as China sales drop 12%
• Negative Sentiment: Investors also reacted to the company’s cautious guidance and the fact that shares touched multi-year lows before and after the report, suggesting the market wants clearer proof of a sustained recovery before rerating the stock. 5 Things to Know Before the Stock Market Opens on Wednesday, July 1, 2026

About NIKE

Nike, Inc (NYSE: NKE) is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.

The company markets products under several primary brands, including Nike, Jordan and Converse, and sells through a combination of wholesale relationships, branded retail stores and direct-to-consumer channels such as company-operated stores and digital platforms (e.g., Nike.com and mobile apps).