Head-To-Head Survey: Campbell’s (NASDAQ:CPB) & CIMG (NASDAQ:IMG)

CIMG (NASDAQ:IMG) and Campbell’s (NASDAQ:CPB) are both consumer staples companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, risk, analyst recommendations, profitability, dividends, earnings and valuation.

Insider & Institutional Ownership

23.4% of CIMG shares are held by institutional investors. Comparatively, 52.3% of Campbell’s shares are held by institutional investors. 0.1% of CIMG shares are held by company insiders. Comparatively, 19.8% of Campbell’s shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Analyst Recommendations

This is a breakdown of current recommendations and price targets for CIMG and Campbell’s, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
CIMG	1	0	0	0	1.00
Campbell’s	8	12	0	0	1.60

Campbell’s has a consensus price target of $21.88, indicating a potential downside of 0.72%. Given Campbell’s’ stronger consensus rating and higher possible upside, analysts clearly believe Campbell’s is more favorable than CIMG.

Volatility & Risk

CIMG has a beta of 1.24, indicating that its stock price is 24% more volatile than the S&P 500. Comparatively, Campbell’s has a beta of 0.02, indicating that its stock price is 98% less volatile than the S&P 500.

Profitability

This table compares CIMG and Campbell’s’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
CIMG	N/A	-23.59%	-15.90%
Campbell’s	6.12%	18.04%	4.74%

Valuation and Earnings

This table compares CIMG and Campbell’s”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
CIMG	$10.30 million	0.21	-$4.88 million	($4.00)	-0.06
Campbell’s	$9.93 billion	0.66	$602.00 million	$2.02	10.91

Campbell’s has higher revenue and earnings than CIMG. CIMG is trading at a lower price-to-earnings ratio than Campbell’s, indicating that it is currently the more affordable of the two stocks.

Summary

Campbell’s beats CIMG on 12 of the 13 factors compared between the two stocks.

About CIMG

CIMG Inc. is a digital marketing, sales and distribution company for various consumer products with focuses on food and beverages. CIMG Inc., formerly known as NUZEE INC., is based in BEIJING.

About Campbell’s

The Campbell’s Company, formerly known as Campbell Soup Company, together with its subsidiaries, manufactures and markets food and beverage products in the United States and internationally. The company operates through Meals & Beverages and Snacks segments. The Meals & Beverages segment engages in the retail and foodservice businesses in the United States and Canada. This segment provides Campbell’s condensed and ready-to-serve soups; Swanson broth and stocks; Pacific Foods broth, soups, and non-dairy beverages; Prego pasta sauces; Pace Mexican sauces; Campbell’s gravies, pasta, beans, and dinner sauces; Swanson canned poultry; V8 juices and beverages; Campbell’s tomato juice; and snacking products in foodservice in Canada. The Snacks segment retails Pepperidge Farm cookies, crackers, fresh bakery, and frozen products, which include Goldfish crackers, Snyder’s of Hanover pretzels, Lance sandwich crackers, Cape Cod and Kettle Brand potato chips, Late July snacks, Snack Factory pretzel crisps, Pop Secret popcorn, and other snacking products. This segment is also involved in the retail business in Latin America. It sells its products through retail food chains, mass discounters and merchandisers, club stores, convenience stores, drug stores, and dollar stores, as well as e-commerce and other retail, commercial, and non-commercial establishments, and independent contractor distributors. The company was founded in 1869 and is headquartered in Camden, New Jersey.