comScore (NASDAQ:SCOR) Stock Price Up 4.2% – Should You Buy?

Shares of comScore, Inc. (NASDAQ:SCOR) rose 4.2% during trading on Thursday . The company traded as high as $7.36 and last traded at $7.36. 11,666 shares changed hands during trading, a decline of 74% from the average daily volume of 44,513 shares. The stock had previously closed at $7.06.

Analyst Upgrades and Downgrades

A number of analysts have weighed in on SCOR shares. Weiss Ratings restated a “sell (d-)” rating on shares of comScore in a research note on Wednesday, June 24th. Craig Hallum reaffirmed a “buy” rating on shares of comScore in a research report on Wednesday, March 18th. One research analyst has rated the stock with a Buy rating and one has assigned a Sell rating to the company. According to MarketBeat.com, the company currently has an average rating of “Hold”.

comScore Trading Up 4.2%

The company has a market cap of $111.06 million, a price-to-earnings ratio of 3.15 and a beta of 1.08. The company has a quick ratio of 0.69, a current ratio of 0.69 and a debt-to-equity ratio of 0.33. The business’s fifty day simple moving average is $7.23 and its two-hundred day simple moving average is $7.37.

Institutional Trading of comScore

Hedge funds and other institutional investors have recently made changes to their positions in the company. Citadel Advisors LLC purchased a new stake in shares of comScore in the 3rd quarter valued at about $96,000. Susquehanna International Group LLP increased its position in comScore by 15.3% during the third quarter. Susquehanna International Group LLP now owns 39,064 shares of the company’s stock worth $341,000 after buying an additional 5,191 shares during the period. Beartown Capital Management LLC acquired a new position in comScore during the fourth quarter worth approximately $820,000. Westerly Capital Management LLC lifted its stake in comScore by 1.3% in the second quarter. Westerly Capital Management LLC now owns 400,000 shares of the company’s stock valued at $1,928,000 after buying an additional 5,000 shares during the last quarter. Finally, Cerberus Capital Management L.P. lifted its stake in comScore by 2,997.5% in the fourth quarter. Cerberus Capital Management L.P. now owns 3,396,479 shares of the company’s stock valued at $22,077,000 after buying an additional 3,286,825 shares during the last quarter. Institutional investors and hedge funds own 42.15% of the company’s stock.

About comScore

comScore, Inc is a global media measurement and analytics company that specializes in delivering insights into consumer behavior across digital, television and theatrical platforms. Founded in 1999 and headquartered in Reston, Virginia, comScore provides data-driven solutions designed to help media companies, advertisers and agencies understand audience engagement and optimize marketing strategies. The company’s analytics offerings enable clients to measure the reach and impact of online content, mobile applications, streaming video, and traditional broadcast media with a unified data view.

The company’s product suite includes Digital Analytix for website and app analytics, Media Metrix for audience measurement, Advertising Analytics for campaign performance tracking, Video Metrix for streaming and online video insights, and theatrical measurement services for box office analytics.