Steven Yi Sells 26,467 Shares of MediaAlpha (NYSE:MAX) Stock

MediaAlpha, Inc. (NYSE:MAX) insider Steven Yi sold 26,467 shares of the company’s stock in a transaction on Tuesday, July 7th. The stock was sold at an average price of $14.07, for a total transaction of $372,390.69. Following the transaction, the insider owned 2,715,969 shares of the company’s stock, valued at approximately $38,213,683.83. The trade was a 0.97% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

Steven Yi also recently made the following trade(s):

• On Monday, July 6th, Steven Yi sold 17,254 shares of MediaAlpha stock. The shares were sold at an average price of $14.01, for a total transaction of $241,728.54.
• On Wednesday, July 1st, Steven Yi sold 96,000 shares of MediaAlpha stock. The stock was sold at an average price of $12.90, for a total transaction of $1,238,400.00.
• On Tuesday, June 16th, Steven Yi sold 24,000 shares of MediaAlpha stock. The stock was sold at an average price of $10.01, for a total transaction of $240,240.00.
• On Wednesday, May 6th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.14, for a total transaction of $36,560.00.
• On Monday, May 4th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.05, for a total transaction of $36,200.00.
• On Wednesday, April 29th, Steven Yi sold 26,739 shares of MediaAlpha stock. The shares were sold at an average price of $10.00, for a total value of $267,390.00.
• On Tuesday, April 28th, Steven Yi sold 6,565 shares of MediaAlpha stock. The shares were sold at an average price of $10.00, for a total value of $65,650.00.
• On Monday, April 27th, Steven Yi sold 33,663 shares of MediaAlpha stock. The stock was sold at an average price of $9.99, for a total value of $336,293.37.
• On Wednesday, April 22nd, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.88, for a total value of $39,520.00.
• On Tuesday, April 21st, Steven Yi sold 16,047 shares of MediaAlpha stock. The shares were sold at an average price of $10.08, for a total value of $161,753.76.

MediaAlpha Price Performance

MAX opened at $13.43 on Friday. MediaAlpha, Inc. has a 12 month low of $7.09 and a 12 month high of $14.39. The stock has a market capitalization of $837.55 million, a P/E ratio of 20.99 and a beta of 1.08. The business has a 50 day simple moving average of $9.96 and a 200-day simple moving average of $10.04.

MediaAlpha (NYSE:MAX) last announced its quarterly earnings data on Wednesday, April 29th. The company reported $0.21 earnings per share for the quarter, missing analysts’ consensus estimates of $0.25 by ($0.04). The business had revenue of $310.00 million for the quarter, compared to analyst estimates of $298.91 million. MediaAlpha had a negative return on equity of 147.82% and a net margin of 3.37%.The company’s revenue was up 17.3% on a year-over-year basis. During the same period in the prior year, the company earned ($0.04) EPS. Research analysts anticipate that MediaAlpha, Inc. will post 0.97 EPS for the current year.

Wall Street Analysts Forecast Growth

MAX has been the subject of several recent analyst reports. Keefe, Bruyette & Woods raised their price objective on shares of MediaAlpha from $15.00 to $17.00 and gave the company an “outperform” rating in a research note on Wednesday. Weiss Ratings upgraded shares of MediaAlpha from a “hold (c-)” rating to a “hold (c)” rating in a research report on Wednesday, July 1st. Texas Capital raised shares of MediaAlpha to a “strong-buy” rating in a report on Tuesday, June 9th. Capital One Financial set a $11.00 price target on shares of MediaAlpha in a research report on Tuesday, June 9th. Finally, Wall Street Zen lowered MediaAlpha from a “buy” rating to a “hold” rating in a research note on Saturday, July 4th. One investment analyst has rated the stock with a Strong Buy rating, four have assigned a Buy rating, three have assigned a Hold rating and one has assigned a Sell rating to the company. According to data from MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and a consensus price target of $12.64.

Institutional Inflows and Outflows

Hedge funds and other institutional investors have recently made changes to their positions in the company. Caitong International Asset Management Co. Ltd grew its stake in MediaAlpha by 5,900.0% in the 4th quarter. Caitong International Asset Management Co. Ltd now owns 2,160 shares of the company’s stock valued at $28,000 after acquiring an additional 2,124 shares during the last quarter. Rockefeller Capital Management L.P. raised its position in MediaAlpha by 9,917.9% during the fourth quarter. Rockefeller Capital Management L.P. now owns 2,805 shares of the company’s stock worth $36,000 after acquiring an additional 2,777 shares during the last quarter. Quarry LP raised its position in MediaAlpha by 43.3% during the third quarter. Quarry LP now owns 4,087 shares of the company’s stock worth $47,000 after acquiring an additional 1,234 shares during the last quarter. Strs Ohio purchased a new stake in shares of MediaAlpha in the fourth quarter valued at about $49,000. Finally, Tower Research Capital LLC TRC lifted its holdings in shares of MediaAlpha by 28.0% in the second quarter. Tower Research Capital LLC TRC now owns 5,551 shares of the company’s stock valued at $61,000 after purchasing an additional 1,213 shares in the last quarter. Institutional investors and hedge funds own 64.39% of the company’s stock.

Key MediaAlpha News

Here are the key news stories impacting MediaAlpha this week:

• Positive Sentiment: Keefe, Bruyette & Woods raised its price target on MediaAlpha to $17 from $15 and reiterated an Outperform rating, which suggests Wall Street sees further upside potential. Article Title
• Neutral Sentiment: MediaAlpha said it will report second-quarter 2026 financial results on July 29, creating a near-term catalyst that could clarify whether recent momentum is sustainable. Article Title
• Negative Sentiment: A law firm announced an investigation into MediaAlpha’s board and management over alleged misleading claims and deceptive advertising tied to a $45 million FTC settlement, which could add legal and governance pressure. Article Title
• Negative Sentiment: Multiple insiders, including Eugene Nonko and Steven Yi, disclosed several share sales in early July. The company said these were pre-planned 10b5-1 transactions and related to tax withholding, but the heavy selling can still weigh on sentiment. Article Title

About MediaAlpha

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.