Wendell David Associates Inc. Reduces Holdings in Apple Inc. $AAPL

Posted by James Quigley on Jul 11th, 2026

Wendell David Associates Inc. reduced its holdings in shares of Apple Inc. (NASDAQ:AAPL – Free Report) by 2.3% in the first quarter, Holdings Channel reports. The institutional investor owned 252,349 shares of the iPhone maker’s stock after selling 5,961 shares during the period. Apple makes up 7.0% of Wendell David Associates Inc.’s investment portfolio, making the stock its largest holding. Wendell David Associates Inc.’s holdings in Apple were worth $64,044,000 at the end of the most recent reporting period.

Several other hedge funds and other institutional investors also recently made changes to their positions in the business. Lifetime Wealth Management P.C. bought a new stake in Apple during the fourth quarter worth $41,000. ROSS JOHNSON & Associates LLC lifted its stake in Apple by 1,800.0% during the 1st quarter. ROSS JOHNSON & Associates LLC now owns 190 shares of the iPhone maker’s stock valued at $42,000 after acquiring an additional 180 shares in the last quarter. Timmons Wealth Management LLC bought a new position in Apple during the 4th quarter valued at $69,000. LSV Asset Management purchased a new position in Apple during the 4th quarter worth $65,000. Finally, Inspire Investing LLC purchased a new position in Apple during the 4th quarter worth $76,000. 67.73% of the stock is owned by institutional investors.

Apple Stock Performance

Shares of Apple stock traded down $0.90 during trading hours on Friday, hitting $315.32. 34,104,441 shares of the company’s stock traded hands, compared to its average volume of 60,736,044. The stock has a market capitalization of $4.63 trillion, a price-to-earnings ratio of 38.13, a PEG ratio of 2.75 and a beta of 1.10. Apple Inc. has a 12-month low of $201.50 and a 12-month high of $317.40. The company has a debt-to-equity ratio of 0.70, a current ratio of 1.07 and a quick ratio of 1.02. The company has a fifty day simple moving average of $299.55 and a 200-day simple moving average of $275.26.

Apple (NASDAQ:AAPL – Get Free Report) last issued its quarterly earnings results on Thursday, April 30th. The iPhone maker reported $2.01 earnings per share for the quarter, topping analysts’ consensus estimates of $1.95 by $0.06. The company had revenue of $111.18 billion for the quarter, compared to the consensus estimate of $109.46 billion. Apple had a net margin of 27.15% and a return on equity of 146.69%. The firm’s quarterly revenue was up 16.6% on a year-over-year basis. During the same period in the previous year, the firm earned $1.65 EPS. Equities research analysts anticipate that Apple Inc. will post 8.74 EPS for the current fiscal year.

Apple Increases Dividend

The business also recently disclosed a quarterly dividend, which was paid on Thursday, May 14th. Shareholders of record on Monday, May 11th were given a $0.27 dividend. This is a positive change from Apple’s previous quarterly dividend of $0.26. This represents a $1.08 annualized dividend and a yield of 0.3%. The ex-dividend date of this dividend was Monday, May 11th. Apple’s payout ratio is presently 13.06%.

Key Headlines Impacting Apple

Here are the key news stories impacting Apple this week:

Positive Sentiment: Apple’s new lawsuit against OpenAI could help protect its hardware roadmap and reinforce its control over proprietary technology, which may support its long-term competitive position. Reuters: Apple sues OpenAI, two former employees for trade secrets theft
Positive Sentiment: Recent headlines around Apple’s expanded multi-year chip deal with Broadcom continue to boost sentiment, since the agreement strengthens Apple’s supply chain, supports U.S. manufacturing, and deepens its custom silicon strategy. Yahoo Finance: Apple Secures Largest Ever US Chip Deal With Broadcom For $30 Billion
Neutral Sentiment: Apple was also named among approved U.S. companies eligible for license-free exports under eased UAE trade rules, which is supportive for international operations but not clearly a near-term stock catalyst. Quiver Quant: U.S. eases export controls on UAE
Neutral Sentiment: Short-interest data showed no meaningful change, suggesting today’s move is being driven more by news flow than by a shift in bearish positioning.
Negative Sentiment: The OpenAI lawsuit also highlights that Apple’s relationship with a major AI player has soured, adding uncertainty around future AI partnerships and potentially distracting management with litigation. Financial Times: Apple sues OpenAI, alleging it stole top-secret information

Insider Transactions at Apple

In other news, CFO Kevan Parekh sold 1,534 shares of the firm’s stock in a transaction that occurred on Thursday, April 23rd. The shares were sold at an average price of $275.00, for a total transaction of $421,850.00. Following the completion of the sale, the chief financial officer owned 13,366 shares in the company, valued at $3,675,650. This trade represents a 10.30% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, insider Ben Borders sold 1,274 shares of Apple stock in a transaction that occurred on Friday, May 8th. The stock was sold at an average price of $290.00, for a total transaction of $369,460.00. Following the completion of the sale, the insider directly owned 38,713 shares in the company, valued at $11,226,770. This trade represents a 3.19% decrease in their position. The SEC filing for this sale provides additional information. Over the last quarter, insiders sold 2,924 shares of company stock worth $825,546. Corporate insiders own 0.06% of the company’s stock.

Analysts Set New Price Targets

Several analysts have recently commented on AAPL shares. Rosenblatt Securities reiterated a “neutral” rating and issued a $276.00 target price on shares of Apple in a report on Tuesday, June 9th. Oppenheimer reissued a “market perform” rating on shares of Apple in a research report on Tuesday, June 9th. Jefferies Financial Group restated a “hold” rating on shares of Apple in a report on Tuesday, June 9th. Maxim Group reaffirmed a “buy” rating and issued a $350.00 price objective (up from $310.00) on shares of Apple in a research report on Tuesday, June 9th. Finally, BNP Paribas Exane upgraded shares of Apple from a “neutral” rating to an “outperform” rating and set a $300.00 price objective for the company in a research note on Friday, April 17th. One investment analyst has rated the stock with a Strong Buy rating, twenty-two have issued a Buy rating, eleven have given a Hold rating and one has given a Sell rating to the company. Based on data from MarketBeat.com, Apple presently has a consensus rating of “Moderate Buy” and an average target price of $314.85.

View Our Latest Analysis on AAPL

Apple Profile

(Free Report)

Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.