Troluce Capital Advisors LLC Takes $21.51 Million Position in Alphabet Inc. $GOOG

Troluce Capital Advisors LLC bought a new stake in Alphabet Inc. (NASDAQ:GOOG) during the first quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission (SEC). The fund bought 75,000 shares of the information services provider’s stock, valued at approximately $21,514,000. Alphabet comprises 1.3% of Troluce Capital Advisors LLC’s portfolio, making the stock its 18th biggest position.

Several other institutional investors and hedge funds have also bought and sold shares of the stock. Brighton Jones LLC increased its position in shares of Alphabet by 5.6% during the 4th quarter. Brighton Jones LLC now owns 120,253 shares of the information services provider’s stock worth $22,901,000 after purchasing an additional 6,410 shares during the last quarter. Worldquant Millennium Advisors LLC boosted its holdings in shares of Alphabet by 76.2% in the 2nd quarter. Worldquant Millennium Advisors LLC now owns 1,865,304 shares of the information services provider’s stock valued at $330,886,000 after buying an additional 806,681 shares during the last quarter. Darwin Wealth Management LLC acquired a new stake in shares of Alphabet in the 2nd quarter valued at approximately $658,000. Financial Advisors Network Inc. grew its stake in shares of Alphabet by 7.7% in the second quarter. Financial Advisors Network Inc. now owns 7,945 shares of the information services provider’s stock valued at $1,409,000 after buying an additional 565 shares in the last quarter. Finally, Ausdal Financial Partners Inc. grew its stake in shares of Alphabet by 10.7% in the second quarter. Ausdal Financial Partners Inc. now owns 37,310 shares of the information services provider’s stock valued at $6,618,000 after buying an additional 3,616 shares in the last quarter. Institutional investors own 27.26% of the company’s stock.

Key Stories Impacting Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Strong fundamentals are supporting the rebound. Alphabet’s latest quarter featured 24.2% revenue growth, an EPS beat, and an 82% year-over-year increase in Google Cloud revenue. Analysts and investors argue that AI adoption, Search resilience, YouTube growth, and improving cloud profitability can eventually justify the company’s large infrastructure investments. Alphabet: Buy The Capex-Caused Decline
• Positive Sentiment: Analyst and institutional backing remains constructive. Phillip Securities upgraded Alphabet to “strong buy,” while KeyCorp modestly raised its FY2028 EPS estimate. Asset Management One also added approximately 117,000 GOOGL shares, signaling continued institutional confidence despite recent volatility. Alphabet upgrade
• Positive Sentiment: YouTube expanded its monetization ecosystem. A multiyear agreement will bring Peacock content, including sports and entertainment programming, to YouTube Premium subscribers in the United States, potentially strengthening engagement and subscription value. YouTube and Peacock deal
• Neutral Sentiment: AI remains both the growth engine and the central debate. More than 1,100 technology employees urged governments to establish stronger AI-safety rules. The issue could increase compliance costs, but coordinated regulation may also benefit large, well-funded platforms such as Google over smaller competitors. AI safety plan
• Negative Sentiment: Capital-spending concerns continue to cap enthusiasm. Alphabet’s roughly $195 billion–$205 billion 2026 capex forecast has pushed free cash flow negative and raised questions about returns on AI infrastructure. Investors are looking for evidence that Cloud growth and AI monetization will outpace the spending burden.
• Negative Sentiment: European legal risks are escalating. Following a $1 billion Digital Markets Act fine, rivals could pursue as much as $10 billion in private damages claims, creating potential financial and operational pressure on Google’s European business. Google European damages claims

Analyst Ratings Changes

A number of equities analysts recently weighed in on GOOG shares. Canaccord Genuity Group set a $450.00 target price on shares of Alphabet in a report on Thursday, July 23rd. JPMorgan Chase & Co. cut their price target on shares of Alphabet from $460.00 to $420.00 and set an “overweight” rating for the company in a research note on Thursday, July 23rd. Freedom Capital raised shares of Alphabet from a “hold” rating to a “strong-buy” rating in a research report on Thursday, July 23rd. Piper Sandler restated an “overweight” rating and set a $395.00 price objective (down from $445.00) on shares of Alphabet in a research note on Thursday, July 23rd. Finally, UBS Group reaffirmed a “neutral” rating and issued a $379.00 target price (down from $400.00) on shares of Alphabet in a report on Thursday, July 23rd. Seven equities research analysts have rated the stock with a Strong Buy rating, twenty-nine have assigned a Buy rating and three have issued a Hold rating to the company. According to data from MarketBeat.com, Alphabet currently has an average rating of “Buy” and a consensus price target of $410.09.

Insider Activity at Alphabet

In other Alphabet news, major shareholder 2019 Gp L.L.C. Gv sold 87,475 shares of the stock in a transaction dated Friday, May 15th. The shares were sold at an average price of $23.75, for a total value of $2,077,531.25. The transaction was disclosed in a legal filing with the SEC, which is available through this link. Also, Director John L. Hennessy sold 1,050 shares of the firm’s stock in a transaction that occurred on Monday, June 15th. The stock was sold at an average price of $368.63, for a total transaction of $387,061.50. Following the sale, the director owned 1,481 shares of the company’s stock, valued at $545,941.03. This trade represents a 41.49% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold a total of 285,049 shares of company stock worth $10,051,351 in the last quarter. Corporate insiders own 12.99% of the company’s stock.

Alphabet Trading Up 1.8%

GOOG stock opened at $332.60 on Wednesday. Alphabet Inc. has a one year low of $188.70 and a one year high of $404.47. The stock has a market cap of $4.03 trillion, a price-to-earnings ratio of 16.71, a price-to-earnings-growth ratio of 0.95 and a beta of 1.23. The company has a fifty day moving average price of $358.25 and a two-hundred day moving average price of $337.68. The company has a debt-to-equity ratio of 0.16, a current ratio of 2.72 and a quick ratio of 2.64.

Alphabet (NASDAQ:GOOG) last issued its quarterly earnings data on Wednesday, July 22nd. The information services provider reported $9.11 earnings per share for the quarter, beating the consensus estimate of $2.87 by $6.24. The company had revenue of $119.80 billion for the quarter, compared to analyst estimates of $116.53 billion. Alphabet had a net margin of 54.77% and a return on equity of 51.32%. The company’s revenue was up 24.2% on a year-over-year basis. During the same period in the prior year, the firm earned $2.31 earnings per share. Equities analysts anticipate that Alphabet Inc. will post 19.79 EPS for the current year.

Alphabet Dividend Announcement

The business also recently declared a quarterly dividend, which will be paid on Monday, September 14th. Investors of record on Monday, September 7th will be paid a $0.22 dividend. The ex-dividend date is Friday, September 4th. This represents a $0.88 dividend on an annualized basis and a yield of 0.3%. Alphabet’s dividend payout ratio is 4.42%.

Alphabet Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.