WPP (LON:WPP) Stock Crosses Above 200-Day Moving Average – Here’s Why

Posted by Casey Walker on Jul 29th, 2026

WPP plc (LON:WPP – Get Free Report)’s share price passed above its two hundred day moving average during trading on Monday . The stock has a two hundred day moving average of GBX 270 and traded as high as GBX 297.20. WPP shares last traded at GBX 294.50, with a volume of 4,321,057 shares.

Wall Street Analysts Forecast Growth

WPP has been the topic of several analyst reports. Berenberg Bank reaffirmed a “buy” rating and set a GBX 405 price target on shares of WPP in a report on Tuesday, June 9th. Citigroup increased their price objective on shares of WPP from GBX 275 to GBX 285 and gave the stock a “neutral” rating in a research note on Thursday, April 30th. One equities research analyst has rated the stock with a Buy rating and two have issued a Hold rating to the stock. Based on data from MarketBeat, the company currently has a consensus rating of “Hold” and a consensus price target of GBX 350.

Check Out Our Latest Stock Analysis on WPP

WPP Stock Performance

The company has a quick ratio of 0.89, a current ratio of 0.89 and a debt-to-equity ratio of 268.98. The business has a 50 day moving average price of GBX 271.42 and a two-hundred day moving average price of GBX 269.82. The stock has a market cap of £3.47 billion, a P/E ratio of -16.10, a price-to-earnings-growth ratio of 13.47 and a beta of 0.68.

Insider Buying and Selling

In other WPP news, insider Cindy Rose sold 88,227 shares of the stock in a transaction that occurred on Monday, June 15th. The shares were sold at an average price of GBX 282, for a total transaction of £248,800.14. Also, insider Peter Agnefjäll acquired 75,000 shares of WPP stock in a transaction dated Thursday, May 21st. The shares were bought at an average price of GBX 281 per share, for a total transaction of £210,750. 2.04% of the stock is currently owned by insiders.