Contrasting NIKE (NYSE:NKE) and Dogness (International) (NASDAQ:DOGZ)

Dogness (International) (NASDAQ:DOGZ) and NIKE (NYSE:NKE) are both consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, analyst recommendations, earnings, dividends, profitability, valuation and risk.

Volatility and Risk

Dogness (International) has a beta of 2.16, suggesting that its stock price is 116% more volatile than the S&P 500. Comparatively, NIKE has a beta of 1.12, suggesting that its stock price is 12% more volatile than the S&P 500.

Earnings and Valuation

This table compares Dogness (International) and NIKE”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Dogness (International)	$20.71 million	0.60	-$5.10 million	N/A	N/A
NIKE	$46.40 billion	1.34	$3.11 billion	$2.09	20.03

NIKE has higher revenue and earnings than Dogness (International).

Analyst Ratings

This is a breakdown of recent recommendations and price targets for Dogness (International) and NIKE, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Dogness (International)	1	0	0	0	1.00
NIKE	4	19	13	1	2.30

NIKE has a consensus target price of $53.74, indicating a potential upside of 28.38%. Given NIKE’s stronger consensus rating and higher possible upside, analysts clearly believe NIKE is more favorable than Dogness (International).

Institutional and Insider Ownership

5.1% of Dogness (International) shares are held by institutional investors. Comparatively, 64.2% of NIKE shares are held by institutional investors. 31.1% of Dogness (International) shares are held by insiders. Comparatively, 1.1% of NIKE shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Profitability

This table compares Dogness (International) and NIKE’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Dogness (International)	N/A	N/A	N/A
NIKE	6.70%	16.54%	6.21%

Summary

NIKE beats Dogness (International) on 11 of the 13 factors compared between the two stocks.

About Dogness (International)

Dogness (International) Corporation, through its subsidiaries, designs, manufactures, and sells fashionable products for dogs and cats worldwide. The company provides pet leashes, pet collars, pet harnesses, and retractable leashes, as well as lanyards; gift suspenders, pet belt ribbons, laces, elastic belts, computer jacquard ribbons, and high-grade textile laces; mouth covers and pet charms; climbing hooks; and intelligent pet products, such as app-controlled pet feeders, pet water fountains, and smart pet toys, as well as pet shampoos. It also offers ribbon dyeing service and pet grooming services. It offers its products to wholesalers and retailers. The company was founded in 2003 and is headquartered in Dongguan, the People's Republic of China.

About NIKE

NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic footwear, apparel, equipment, accessories, and services worldwide. The company provides athletic and casual footwear, apparel, and accessories under the Jumpman trademark; and casual sneakers, apparel, and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. It also sells a line of performance equipment and accessories comprising bags, sport balls, socks, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities under the NIKE brand; and various plastic products to other manufacturers. In addition, the company markets apparel with licensed college and professional team, and league logos, as well as sells sports apparel; and licenses unaffiliated parties to manufacture and sell apparel, digital devices, and applications and other equipment for sports activities under NIKE-owned trademarks. It sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other retail accounts through NIKE-owned retail stores, digital platforms, independent distributors, licensees, and sales representatives. NIKE, Inc. was founded in 1964 and is headquartered in Beaverton, Oregon.