Nature’s Sunshine Products (NASDAQ:NATR) Issues Earnings Results

Nature’s Sunshine Products (NASDAQ:NATR) issued its earnings results on Thursday. The company reported $0.21 earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of $0.27 by ($0.06), FiscalAI reports. The firm had revenue of $116.99 million for the quarter, compared to analysts’ expectations of $123.70 million. Nature’s Sunshine Products had a return on equity of 14.67% and a net margin of 4.06%.

Here are the key takeaways from Nature’s Sunshine Products’ conference call:

• Second-quarter sales reached a company record of $117 million, rising 4% year over year in constant currency. Growth was broad-based, led by Asia-Pacific, North American digital sales, and Europe.
• North American digital sales increased 26%, with new customers up 26% and autoship representing 36% of website orders. Management highlighted that autoship customers have more than three times the lifetime value of other customers, while social-commerce revenue rose 177%.
• Gross margin expanded nearly 200 basis points to 73.7%, supported by logistics renegotiations, manufacturing efficiencies, sourcing improvements, and pricing discipline. The company expects margins to remain in the low- to mid-73% range for the rest of 2026.
• Management lowered 2026 guidance because of foreign-exchange changes and a slowdown in China, reducing its sales outlook to $490 million-$500 million from $500 million-$515 million and adjusted EBITDA guidance to $48 million-$52 million from $50 million-$54 million. China sales fell 20% in the quarter, although executives characterized the operational issues as short term.
• The company is beginning investments in its “Vision for Growth,” targeting $1 billion in sales and a 15% EBITDA margin over the long term through digital expansion, geographic growth, product innovation, and selective acquisitions. Planned initiatives include a North American direct-selling overhaul in early 2027, further international expansion, and potential supplement acquisitions that can use the company’s manufacturing capacity.

Nature’s Sunshine Products Stock Up 1.4%

Shares of NATR traded up $0.28 during midday trading on Thursday, reaching $20.34. 203,678 shares of the stock were exchanged, compared to its average volume of 120,371. The firm has a 50 day simple moving average of $20.74 and a 200-day simple moving average of $23.58. Nature’s Sunshine Products has a 12-month low of $12.97 and a 12-month high of $28.14. The company has a market cap of $357.58 million, a price-to-earnings ratio of 18.49 and a beta of 0.88.

Analyst Upgrades and Downgrades

NATR has been the topic of several analyst reports. Canaccord Genuity Group lowered their target price on Nature’s Sunshine Products from $37.00 to $36.00 and set a “buy” rating on the stock in a research report on Thursday, July 30th. DA Davidson raised shares of Nature’s Sunshine Products to a “strong-buy” rating in a research note on Monday, July 6th. Finally, Weiss Ratings lowered Nature’s Sunshine Products from a “buy (b-)” rating to a “hold (c+)” rating in a research report on Tuesday, June 9th. One analyst has rated the stock with a Strong Buy rating, one has given a Buy rating and one has given a Hold rating to the company. According to data from MarketBeat.com, the company currently has an average rating of “Buy” and an average target price of $34.50.

Insider Buying and Selling at Nature’s Sunshine Products

In related news, EVP Daniel C. Norman sold 9,713 shares of Nature’s Sunshine Products stock in a transaction on Monday, June 1st. The shares were sold at an average price of $20.64, for a total value of $200,476.32. Following the completion of the sale, the executive vice president owned 47,276 shares of the company’s stock, valued at approximately $975,776.64. The trade was a 17.04% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Also, EVP Bryant J. Yates sold 11,968 shares of the business’s stock in a transaction dated Friday, June 5th. The stock was sold at an average price of $19.90, for a total value of $238,163.20. Following the completion of the sale, the executive vice president directly owned 77,446 shares of the company’s stock, valued at $1,541,175.40. This represents a 13.38% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders have sold a total of 35,696 shares of company stock worth $742,407 over the last quarter. Company insiders own 3.10% of the company’s stock.

Hedge Funds Weigh In On Nature’s Sunshine Products

Large investors have recently made changes to their positions in the business. Raymond James Financial Inc. bought a new stake in Nature’s Sunshine Products in the 2nd quarter valued at $37,000. Centiva Capital LP bought a new position in shares of Nature’s Sunshine Products during the 3rd quarter worth approximately $157,000. Algert Global LLC acquired a new stake in shares of Nature’s Sunshine Products in the 3rd quarter valued at $160,000. Public Employees Retirement System of Ohio grew its stake in Nature’s Sunshine Products by 76.9% during the third quarter. Public Employees Retirement System of Ohio now owns 10,791 shares of the company’s stock worth $167,000 after buying an additional 4,692 shares during the last quarter. Finally, Occudo Quantitative Strategies LP bought a new stake in Nature’s Sunshine Products during the 3rd quarter worth approximately $173,000. Institutional investors and hedge funds own 79.40% of the company’s stock.

Nature’s Sunshine Products Company Profile

Nature’s Sunshine Products, Inc is a global manufacturer and direct seller of nutritional supplements, herbal remedies, and personal care products. The company’s core business centers on research, development and distribution of vitamins, minerals, botanicals and essential oil-based formulations designed to support overall health and wellness. Operating under a network-marketing model, Nature’s Sunshine works through a network of independent distributors who promote and sell its product line directly to consumers.

The company’s product portfolio spans dietary supplements such as single-ingredient vitamins, proprietary herbal blends, sports nutrition formulas and weight-management solutions, along with skin and hair care items based on botanical extracts and essential oils.