Planet Fitness (NYSE:PLNT) Announces Earnings Results, Beats Expectations By $0.03 EPS

Planet Fitness (NYSE:PLNT) released its earnings results on Thursday. The company reported $0.88 EPS for the quarter, topping analysts’ consensus estimates of $0.85 by $0.03, FiscalAI reports. Planet Fitness had a net margin of 16.88% and a negative return on equity of 59.46%. The company had revenue of $365.22 million during the quarter, compared to analysts’ expectations of $356.21 million. During the same period last year, the business earned $0.86 EPS. Planet Fitness’s revenue for the quarter was up 7.1% on a year-over-year basis. Planet Fitness updated its FY 2026 guidance to 3.254-3.254 EPS.

Here are the key takeaways from Planet Fitness’ conference call:

• Q2 performance was mixed: Planet Fitness ended the quarter with 21.5 million members, up 3.6% year over year, while same-club sales rose 1.7% and adjusted EBITDA increased 3.5% to $153 million. However, comparable sales were driven entirely by rate growth, reflecting slower member additions.
• Management raised full-year adjusted EPS growth guidance to approximately 6% from 4%, primarily due to share repurchases, while maintaining expectations for roughly 7% revenue growth, 6% adjusted EBITDA growth, and 180–190 new club openings.
• The company is prioritizing sustainable member growth through revised marketing, media optimization, retention tools, app upgrades, and a national limited-time $10 Classic Card promotion. Management emphasized that the promotion is a test—not a rollback of the standard $15 price—and said Black Card pricing decisions remain under evaluation.
• Planet Fitness repurchased approximately 4 million shares for $200 million during Q2, bringing year-to-date buybacks to $250 million and leaving $250 million under its authorization. Management also plans to continue recycling capital selectively through asset sales and international opportunities.
• Black Card penetration increased 210 basis points year over year to approximately 68%, supported by continued additions to recovery offerings, while the expanded Black Card Spa test across 100 clubs and a redesigned app are intended to improve engagement and retention.

Planet Fitness Price Performance

NYSE PLNT opened at $50.04 on Friday. Planet Fitness has a 1 year low of $37.03 and a 1 year high of $114.26. The company has a market capitalization of $3.98 billion, a PE ratio of 16.96, a P/E/G ratio of 1.09 and a beta of 1.03. The company has a fifty day moving average of $52.68 and a 200 day moving average of $67.15.

Hedge Funds Weigh In On Planet Fitness

A number of institutional investors have recently modified their holdings of the stock. Daiwa Securities Group Inc. raised its position in shares of Planet Fitness by 22.8% in the fourth quarter. Daiwa Securities Group Inc. now owns 1,879 shares of the company’s stock worth $204,000 after acquiring an additional 349 shares during the period. Mercer Global Advisors Inc. ADV increased its stake in shares of Planet Fitness by 16.0% in the 3rd quarter. Mercer Global Advisors Inc. ADV now owns 2,458 shares of the company’s stock valued at $255,000 after purchasing an additional 339 shares in the last quarter. Evergreen Capital Management LLC raised its holdings in Planet Fitness by 50.3% in the 2nd quarter. Evergreen Capital Management LLC now owns 3,280 shares of the company’s stock worth $358,000 after purchasing an additional 1,098 shares during the period. Oxford Asset Management LLP acquired a new position in Planet Fitness in the 2nd quarter worth about $221,000. Finally, Meiji Yasuda Asset Management Co Ltd. purchased a new position in Planet Fitness during the second quarter worth approximately $218,000. Hedge funds and other institutional investors own 95.53% of the company’s stock.

Planet Fitness News Summary

Here are the key news stories impacting Planet Fitness this week:

• Positive Sentiment: Planet Fitness exceeded expectations in the second quarter, reporting adjusted EPS of $0.88 versus the $0.85 consensus estimate and revenue of $365.2 million versus estimates of $356.2 million. Revenue increased 7.1% year over year. Planet Fitness Beats Q2 Earnings and Revenue Estimates
• Positive Sentiment: Management repurchased and retired approximately $200 million of Class A stock during the quarter, while raising its full-year 2026 EPS outlook to approximately $3.254, above the roughly $3.20 analyst consensus. The company continues to target 180–190 new club openings. Planet Fitness Announces Second Quarter 2026 Results
• Neutral Sentiment: Analyst coverage highlighted pricing tests, marketing changes and a strategic shift intended to support growth. However, system-wide same-club sales rose only 1.7%, suggesting that the benefits of these initiatives have not yet fully offset softer member growth. PLNT Q2 Deep Dive
• Negative Sentiment: Several law firms publicized a previously filed securities class-action lawsuit against Planet Fitness and certain executives. The complaints allege that the company failed to disclose risks related to its marketing strategy and market conditions before a May 2026 guidance revision. The allegations have not been proven, but the repeated notices may pressure sentiment and create potential legal costs or liabilities. The lead-plaintiff deadline is September 14, 2026. Planet Fitness Securities Class Action Announcement

Wall Street Analysts Forecast Growth

Several research firms have recently commented on PLNT. Bank of America reiterated a “neutral” rating and set a $59.00 price objective (down from $110.00) on shares of Planet Fitness in a research note on Friday, May 8th. Zacks Research upgraded Planet Fitness from a “strong sell” rating to a “hold” rating in a research note on Friday, July 10th. JPMorgan Chase & Co. lifted their price target on Planet Fitness from $60.00 to $62.00 and gave the stock an “overweight” rating in a research report on Thursday, July 9th. UBS Group reiterated a “buy” rating on shares of Planet Fitness in a research note on Monday, July 20th. Finally, Guggenheim cut their price objective on Planet Fitness from $126.00 to $95.00 and set a “buy” rating on the stock in a report on Friday, May 8th. One equities research analyst has rated the stock with a Strong Buy rating, eleven have given a Buy rating, nine have assigned a Hold rating and one has issued a Sell rating to the stock. According to MarketBeat, the company presently has an average rating of “Moderate Buy” and an average price target of $70.03.

Planet Fitness Company Profile

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.