Contrasting Chanson International (NASDAQ:CHSN) and Planet Fitness (NYSE:PLNT)

Planet Fitness (NYSE:PLNT) and Chanson International (NASDAQ:CHSN) are both consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their profitability, institutional ownership, analyst recommendations, dividends, risk, earnings and valuation.

Profitability

This table compares Planet Fitness and Chanson International’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Planet Fitness	16.88%	-59.46%	8.60%
Chanson International	N/A	N/A	N/A

Valuation & Earnings

This table compares Planet Fitness and Chanson International”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Planet Fitness	$1.32 billion	2.90	$219.10 million	$2.95	16.36
Chanson International	$18.27 million	0.02	$190,000.00	N/A	N/A

Planet Fitness has higher revenue and earnings than Chanson International.

Analyst Ratings

This is a summary of recent recommendations and price targets for Planet Fitness and Chanson International, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Planet Fitness	1	9	11	1	2.55
Chanson International	1	0	0	0	1.00

Planet Fitness presently has a consensus price target of $70.03, suggesting a potential upside of 45.06%. Given Planet Fitness’ stronger consensus rating and higher possible upside, research analysts plainly believe Planet Fitness is more favorable than Chanson International.

Insider & Institutional Ownership

95.5% of Planet Fitness shares are held by institutional investors. Comparatively, 2.8% of Chanson International shares are held by institutional investors. 0.9% of Planet Fitness shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Volatility & Risk

Planet Fitness has a beta of 1.03, indicating that its share price is 3% more volatile than the S&P 500. Comparatively, Chanson International has a beta of -4.36, indicating that its share price is 536% less volatile than the S&P 500.

Summary

Planet Fitness beats Chanson International on 12 of the 13 factors compared between the two stocks.

About Planet Fitness

Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness brand. The company operates through three segments: Franchise, Corporate-Owned Stores, and Equipment. The company is involved in franchising business in the United States, Puerto Rico, Canada, Panama, Mexico, and Australia. It engages in the sale of fitness equipment to franchisee-owned stores in the United States, Canada, and Mexico. In addition, the company operates corporate-owned stores in the United States and Canada. Planet Fitness, Inc. was founded in 1992 and is headquartered in Hampton, New Hampshire.

About Chanson International

Chanson International Holding manufactures and sells a range of bakery products, seasonal products, and beverage products for individual and corporate customers. It offers packaged bakery products, such as cakes, bread, sweets, and snacks; birthday cakes; made-in-store pastries; mooncakes and zongzi products; and other products, including sandwiches, salads, toasts, croissants, soups, and desserts, as well as beverages and juice products. The company sells its products through a chain of bakeries, as well as digital platforms and third-party online food ordering platforms. It also offers eat-in services in its stores. The company sells its bakery and other products under the George Chanson, Patisserie Chanson, and Chanson brand names. It operates in Xinjiang in the People's Republic of China; and New York City, the United States. The company was formerly known as formerly known as RON Holding Limited and changed its name to Chanson International Holding in December 2020. The company was incorporated in 2019 and is headquartered in Urumqi, China. Chanson International Holding operates as a subsidiary of Danton Global Limited.