TruGolf (NASDAQ:TRUG – Get Free Report) and BRP (NASDAQ:DOOO – Get Free Report) are both consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, risk, earnings, analyst recommendations, dividends, institutional ownership and profitability.
Valuation and Earnings
This table compares TruGolf and BRP”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| TruGolf | $18.88 million | 0.05 | -$15.23 million | ($207.35) | -0.00 |
| BRP | $8.03 billion | 0.58 | -$154.60 million | $0.37 | 172.65 |
Analyst Ratings
This is a breakdown of current ratings and target prices for TruGolf and BRP, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| TruGolf | 1 | 1 | 1 | 0 | 2.00 |
| BRP | 0 | 4 | 8 | 1 | 2.77 |
BRP has a consensus price target of $94.75, suggesting a potential upside of 48.32%. Given BRP’s stronger consensus rating and higher possible upside, analysts clearly believe BRP is more favorable than TruGolf.
Insider & Institutional Ownership
3.2% of TruGolf shares are held by institutional investors. 5.8% of TruGolf shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.
Profitability
This table compares TruGolf and BRP’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| TruGolf | -75.06% | -181.14% | -36.13% |
| BRP | 0.45% | 67.30% | 4.72% |
Risk and Volatility
TruGolf has a beta of -1.07, meaning that its share price is 207% less volatile than the S&P 500. Comparatively, BRP has a beta of 1.26, meaning that its share price is 26% more volatile than the S&P 500.
Summary
BRP beats TruGolf on 12 of the 15 factors compared between the two stocks.
About TruGolf
TruGolf Holdings, Inc., through its subsidiary, engages in the development and sale of indoor golf simulator hardware under the TruGolf Nevada brand for residential and commercial markets in the United States. It also provides E6 Connect software for use on other companies' hardware. The company was founded in 1982 and is headquartered in Centerville, Utah.
About BRP
BRP Inc., together with its subsidiaries, designs, develops, manufactures, distributes, and markets powersports vehicles and marine products in the United States, Canada, Europe, the Asia Pacific, Mexico, Austria, and internationally. The Powersports segment offers year-round products, such as Can-Am all-terrain vehicles, side-by-side vehicles, and three-wheeled vehicles; and seasonal products, including Ski-Doo and Lynx snowmobiles, Sea-Doo personal watercrafts and pontoons, Rotax engines for karts and recreational aircraft, and Pinion gearboxes with smart shift systems. The Marine segment provides Alumacraft, Manitou, Quintrex, Stacer, and Yellowfin boats; Rotax engines for jet boats; and Rotax S outboard engine. The company was formerly known as J.A. Bombardier (J.A.B.) Inc. and changed its name to BRP Inc. in April 2013. BRP Inc. was founded in 1937 and is headquartered in Valcourt, Canada.
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