Hardy Reed LLC Purchases Shares of 15,341 Netflix, Inc. $NFLX

Hardy Reed LLC acquired a new position in shares of Netflix, Inc. (NASDAQ:NFLX) in the 2nd quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The fund acquired 15,341 shares of the Internet television network’s stock, valued at approximately $1,095,000.

Other institutional investors also recently modified their holdings of the company. Northside Capital Management LLC grew its stake in Netflix by 1,686.2% in the 2nd quarter. Northside Capital Management LLC now owns 117,351 shares of the Internet television network’s stock worth $8,379,000 after buying an additional 110,781 shares in the last quarter. Whitener Capital Management Inc. raised its position in shares of Netflix by 9.6% during the 2nd quarter. Whitener Capital Management Inc. now owns 16,515 shares of the Internet television network’s stock valued at $1,179,000 after buying an additional 1,445 shares in the last quarter. Tema ETFs LLC lifted its holdings in shares of Netflix by 10.7% during the 2nd quarter. Tema ETFs LLC now owns 84,291 shares of the Internet television network’s stock worth $6,018,000 after acquiring an additional 8,120 shares during the last quarter. West Branch Capital LLC lifted its holdings in shares of Netflix by 3.2% during the 2nd quarter. West Branch Capital LLC now owns 33,421 shares of the Internet television network’s stock worth $2,386,000 after acquiring an additional 1,042 shares during the last quarter. Finally, Rise Advisors LLC lifted its holdings in shares of Netflix by 7.7% during the 2nd quarter. Rise Advisors LLC now owns 3,982 shares of the Internet television network’s stock worth $284,000 after acquiring an additional 284 shares during the last quarter. 80.93% of the stock is currently owned by institutional investors.

Netflix Price Performance

Shares of NASDAQ:NFLX opened at $78.16 on Friday. The company has a quick ratio of 1.14, a current ratio of 1.14 and a debt-to-equity ratio of 0.39. The stock has a market cap of $325.45 billion, a PE ratio of 24.60, a PEG ratio of 0.98 and a beta of 1.52. The company’s fifty day moving average is $74.67 and its 200 day moving average is $84.54. Netflix, Inc. has a 52 week low of $65.08 and a 52 week high of $126.71.

Netflix (NASDAQ:NFLX) last posted its quarterly earnings results on Thursday, July 16th. The Internet television network reported $0.80 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.79 by $0.01. Netflix had a net margin of 28.22% and a return on equity of 40.02%. The business had revenue of $12.56 billion during the quarter, compared to analyst estimates of $12.58 billion. During the same period in the prior year, the business posted $0.72 earnings per share. The company’s revenue was up 13.4% on a year-over-year basis. Research analysts anticipate that Netflix, Inc. will post 3.59 earnings per share for the current year.

Insider Buying and Selling

In other Netflix news, CEO Gregory K. Peters sold 27,312 shares of Netflix stock in a transaction that occurred on Thursday, August 6th. The stock was sold at an average price of $73.54, for a total value of $2,008,524.48. Following the transaction, the chief executive officer directly owned 120,931 shares of the company’s stock, valued at $8,893,265.74. The trade was a 18.42% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. Also, CFO Spencer Adam Neumann sold 9,248 shares of the business’s stock in a transaction that occurred on Monday, August 10th. The shares were sold at an average price of $75.79, for a total value of $700,905.92. Following the completion of the sale, the chief financial officer owned 73,787 shares of the company’s stock, valued at $5,592,316.73. The trade was a 11.14% decrease in their position. The SEC filing for this sale provides additional information. Insiders have sold a total of 600,295 shares of company stock worth $49,056,671 in the last 90 days. 1.24% of the stock is currently owned by company insiders.

Key Netflix News

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Bill Ackman’s Pershing Square disclosed a new Netflix position of approximately 3.15 million shares, representing about 4.9% of the fund’s portfolio. Ackman said Netflix has effectively “won the streaming wars,” renewing investor interest after the stock’s major sell-off. Reuters article
• Positive Sentiment: Analysts and investing commentators point to Netflix’s resilient fundamentals: second-quarter revenue rose 13.4% year over year to $12.6 billion, earnings per share slightly exceeded estimates, and profitability remained strong. The advertising business, expanding margins and a valuation viewed as reasonable relative to growth are supporting the bullish case. Zacks article
• Positive Sentiment: Netflix’s continued push into live sports—including an MLB “Field of Dreams” game—and the extension of its Seinfeld agreement could strengthen engagement, advertising opportunities and content retention. MLB live sports article
• Neutral Sentiment: Institutional positioning is mixed: some large investors added shares while others reduced holdings. Analysts’ reported price targets remain above the current market level, but investors still must weigh valuation and slowing growth expectations.
• Negative Sentiment: Netflix closed its Hollywood-based Night School gaming studio and plans to close Helsinki-based Moonloot. The closures may improve focus and reduce costs, but they also raise questions about the company’s gaming strategy and ability to expand beyond streaming. Los Angeles Times article
• Negative Sentiment: Reported insider trading shows 30 Netflix open-market sales and no purchases over the past six months. While such sales may reflect compensation or diversification, the one-sided pattern can weigh on sentiment and contrasts with Ackman’s new bullish position. Quiver Quantitative article

Wall Street Analysts Forecast Growth

A number of research analysts recently commented on NFLX shares. KeyCorp reissued an “overweight” rating and issued a $92.00 target price (down from $115.00) on shares of Netflix in a research note on Monday, July 13th. JPMorgan Chase & Co. dropped their price target on Netflix from $118.00 to $85.00 and set an “overweight” rating for the company in a research note on Friday, July 17th. Citigroup cut Netflix from a “buy” rating to a “positive” rating in a report on Monday, July 20th. Seaport Research Partners lowered Netflix from a “buy” rating to a “neutral” rating in a research report on Monday, July 20th. Finally, Wells Fargo & Company set a $80.00 price objective on Netflix and gave the company an “equal weight” rating in a report on Friday, July 17th. Four equities research analysts have rated the stock with a Strong Buy rating, thirty-four have issued a Buy rating, sixteen have given a Hold rating and one has assigned a Sell rating to the stock. According to MarketBeat, the company presently has an average rating of “Moderate Buy” and a consensus target price of $103.48.

Netflix Profile

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.