Analysts’ Weekly Ratings Changes for Zebra Technologies (ZBRA)

Several analysts have recently updated their ratings and price targets for Zebra Technologies (NASDAQ: ZBRA):

• 8/11/2026 – Zebra Technologies was upgraded by Zacks Research from “hold” to “strong-buy”.
• 8/5/2026 – Zebra Technologies had its “buy” rating reaffirmed by UBS Group AG.
• 8/5/2026 – Zebra Technologies had its price target raised by Truist Financial Corporation from $296.00 to $355.00. They now have a “hold” rating on the stock.
• 8/5/2026 – Zebra Technologies was given a new $360.00 price target by Morgan Stanley.
• 8/5/2026 – Zebra Technologies had its price target raised by Citigroup Inc. from $306.00 to $396.00. They now have a “neutral” rating on the stock.
• 8/5/2026 – Zebra Technologies had its price target raised by KeyCorp from $305.00 to $430.00. They now have an “overweight” rating on the stock.
• 8/5/2026 – Zebra Technologies had its price target raised by Barclays PLC from $346.00 to $410.00. They now have an “overweight” rating on the stock.
• 8/5/2026 – Zebra Technologies had its price target raised by TD Cowen from $400.00 to $450.00. They now have a “buy” rating on the stock.
• 8/5/2026 – Zebra Technologies had its “outperform” rating reaffirmed by BNP Paribas Exane. They now have a $455.00 price target on the stock, up from $370.00.
• 8/5/2026 – Zebra Technologies had its price target raised by Needham & Company LLC from $345.00 to $410.00. They now have a “buy” rating on the stock.
• 7/17/2026 – Zebra Technologies was upgraded by Weiss Ratings from “hold (c-)” to “hold (c)”.
• 7/13/2026 – Zebra Technologies had its price target raised by Citigroup Inc. from $284.00 to $306.00. They now have a “neutral” rating on the stock.
• 7/9/2026 – Zebra Technologies had its “outperform” rating reaffirmed by Wolfe Research. They now have a $317.00 price target on the stock.
• 7/2/2026 – Zebra Technologies had its price target raised by Truist Financial Corporation from $267.00 to $296.00. They now have a “hold” rating on the stock.
• 7/1/2026 – Zebra Technologies had its “buy” rating reaffirmed by UBS Group AG.
• 6/28/2026 – Zebra Technologies was upgraded by Wall Street Zen from “hold” to “buy”.
• 6/22/2026 – Zebra Technologies had its price target raised by Barclays PLC from $345.00 to $346.00. They now have an “overweight” rating on the stock.
• 6/20/2026 – Zebra Technologies was downgraded by Wall Street Zen from “buy” to “hold”.

Insiders Place Their Bets

In other Zebra Technologies news, insider Loizides Melissa Luff sold 500 shares of Zebra Technologies stock in a transaction that occurred on Tuesday, May 26th. The shares were sold at an average price of $253.95, for a total value of $126,975.00. Following the completion of the sale, the insider owned 3,702 shares of the company’s stock, valued at approximately $940,122.90. The trade was a 11.90% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is accessible through this hyperlink. Also, Director Linda Connly sold 500 shares of the company’s stock in a transaction dated Monday, August 10th. The stock was sold at an average price of $377.68, for a total value of $188,840.00. Following the completion of the transaction, the director directly owned 3,708 shares of the company’s stock, valued at approximately $1,400,437.44. This trade represents a 11.88% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders have sold 4,500 shares of company stock valued at $1,629,015 in the last ninety days. Company insiders own 0.91% of the company’s stock.

Zebra Technologies Corporation is a global technology company specializing in marking, tracking and computer printing solutions. The company produces a wide range of hardware and software products designed to enable real-time visibility of assets, inventory and personnel across diverse industries. Its offerings help businesses automate data capture and streamline operations in environments such as retail, healthcare, manufacturing, transportation and logistics.

The company’s product portfolio includes barcode and RFID printers, mobile computing devices, barcode scanners, RFID readers and related supplies such as labels and tags.