Contrasting J-Star (NASDAQ:YMAT) and Hasbro (NASDAQ:HAS)

Hasbro (NASDAQ:HAS) and J-Star (NASDAQ:YMAT) are both consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their risk, valuation, institutional ownership, earnings, dividends, profitability and analyst recommendations.

Earnings & Valuation

This table compares Hasbro and J-Star”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Hasbro	$4.97 billion	2.70	-$322.40 million	$5.56	17.10
J-Star	$9.93 million	0.63	-$20.17 million	N/A	N/A

J-Star has lower revenue, but higher earnings than Hasbro.

Profitability

This table compares Hasbro and J-Star’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Hasbro	15.97%	141.11%	14.72%
J-Star	N/A	N/A	N/A

Insider & Institutional Ownership

91.8% of Hasbro shares are held by institutional investors. 0.7% of Hasbro shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Analyst Ratings

This is a summary of current ratings and recommmendations for Hasbro and J-Star, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Hasbro	0	4	12	0	2.75
J-Star	1	0	0	0	1.00

Hasbro currently has a consensus target price of $109.07, suggesting a potential upside of 14.75%. Given Hasbro’s stronger consensus rating and higher probable upside, research analysts plainly believe Hasbro is more favorable than J-Star.

Summary

Hasbro beats J-Star on 10 of the 11 factors compared between the two stocks.

About Hasbro

Hasbro, Inc., together with its subsidiaries, operates as a toy and game company in the United States, Europe, Canada, Mexico, Latin America, Australia, China, and Hong Kong. The company operates through Consumer Products; Wizards of the Coast and Digital Gaming; Entertainment; and Corporate and Other segments. The Consumer Products segment engages in the sourcing, marketing, and sale of toy and game products. This segment also promotes its brands through the out-licensing of trademarks, characters, and other brand and intellectual property rights to third parties through the sale of branded consumer products, such as toys and apparel. Its toys and games include action figures, arts and crafts and creative play products, dolls, play sets, preschool toys, plush products, sports action blasters and accessories, vehicles and toy-related specialty products, games, and other consumer products; and licensed products, such as apparel, publishing products, home goods and electronics, and toy products. The Wizards of the Coast and Digital Gaming segment engages in the promotion of its brands through the development of trading cards, role-playing, and digital game experiences based on Hasbro and Wizards of the Coast games. The Entertainment segment engages in the development, production, and sale of entertainment content, including film, television, children's programming, digital content, and live entertainment. The company sells its products to retailers, distributors, wholesalers, discount stores, specialty hobby stores, drug stores, mail order houses, catalog stores, department stores, and other traditional retailers, as well as e-commerce retailers; and directly to customers through its e-commerce websites under the MAGIC: THE GATHERING, Hasbro Gaming, PLAY-DOH, NERF, TRANSFORMERS, DUNGEONS & DRAGONS, PEPPA PIG, and other brand names. Hasbro, Inc. was founded in 1923 and is headquartered in Pawtucket, Rhode Island.

About J-Star

J-Star Holding Co., Ltd. is a provider of carbon fiber and composite solutions across a wide range of applications including personal sports equipment, healthcare products, automobile parts, resin systems, and research and development services. J-Star Holding Co., Ltd. is based in TAICHUNG CITY, Taiwan.