Investment Analysts’ Recent Ratings Changes for Ethos Technologies Inc. Class A Common Stock (LIFE)

Several analysts have recently updated their ratings and price targets for Ethos Technologies Inc. Class A Common Stock (NASDAQ: LIFE):

• 8/8/2026 – Ethos Technologies Inc. Class A Common Stock was upgraded by Wall Street Zen from “sell” to “hold”.
• 8/4/2026 – Ethos Technologies Inc. Class A Common Stock was given a new $33.00 price target by William Blair.
• 8/4/2026 – Ethos Technologies Inc. Class A Common Stock had its “market outperform” rating reaffirmed by Citigroup Inc..
• 8/4/2026 – Ethos Technologies Inc. Class A Common Stock had its “buy” rating reaffirmed by The Goldman Sachs Group, Inc.. They now have a $35.00 price target on the stock.
• 8/4/2026 – Ethos Technologies Inc. Class A Common Stock had its price target raised by Citigroup Inc. from $27.00 to $33.00. They now have a “buy” rating on the stock.
• 8/4/2026 – Ethos Technologies Inc. Class A Common Stock had its price target raised by Citizens Jmp from $27.00 to $33.00. They now have a “market outperform” rating on the stock.
• 8/4/2026 – Ethos Technologies Inc. Class A Common Stock had its price target raised by Barclays PLC from $27.00 to $37.00. They now have an “overweight” rating on the stock.
• 8/4/2026 – Ethos Technologies Inc. Class A Common Stock had its price target raised by Robert W. Baird from $26.00 to $32.00. They now have an “outperform” rating on the stock.
• 7/13/2026 – Ethos Technologies Inc. Class A Common Stock had its price target raised by JPMorgan Chase & Co. from $21.50 to $23.00. They now have an “overweight” rating on the stock.

Insider Activity at Ethos Technologies Inc. Class A Common Stock

In related news, CFO Christopher M. Capozzi sold 26,184 shares of the stock in a transaction that occurred on Monday, August 17th. The stock was sold at an average price of $34.14, for a total transaction of $893,921.76. Following the sale, the chief financial officer directly owned 639,044 shares in the company, valued at $21,816,962.16. This represents a 3.94% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, CAO Brandt Walter Kucharski sold 5,611 shares of the firm’s stock in a transaction on Monday, August 17th. The shares were sold at an average price of $34.26, for a total value of $192,232.86. Following the sale, the chief accounting officer directly owned 100,383 shares of the company’s stock, valued at $3,439,121.58. This represents a 5.29% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last quarter, insiders have sold 601,899 shares of company stock valued at $14,013,578. Insiders own 3.70% of the company’s stock.

Ethos Technologies Inc operates a technology-driven, direct-to-consumer platform for the distribution of life insurance products. Through its digital underwriting, data analytics, and proprietary technology, it enables consumers to explore, compare, and purchase life insurance policies online. The platform serves consumers, agents, and insurance carriers, and supports the application and policy issuance process through an online interface. The company works with insurance carriers to offer life insurance products in the United States through digital channels and independent agents.