Critical Survey: Coty (NYSE:COTY) vs. Meiwu Technology (NASDAQ:WNW)

Meiwu Technology (NASDAQ:WNW) and Coty (NYSE:COTY) are both consumer staples companies, but which is the superior stock? We will compare the two businesses based on the strength of their risk, earnings, analyst recommendations, institutional ownership, profitability, dividends and valuation.

Analyst Recommendations

This is a summary of recent recommendations for Meiwu Technology and Coty, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Meiwu Technology	1	0	0	0	1.00
Coty	3	14	0	0	1.82

Coty has a consensus target price of $3.35, indicating a potential upside of 21.69%. Given Coty’s stronger consensus rating and higher probable upside, analysts clearly believe Coty is more favorable than Meiwu Technology.

Valuation & Earnings

This table compares Meiwu Technology and Coty”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Meiwu Technology	$7.08 million	0.06	-$18.59 million	N/A	N/A
Coty	$5.89 billion	0.41	-$367.90 million	($0.62)	-4.44

Meiwu Technology has higher earnings, but lower revenue than Coty.

Profitability

This table compares Meiwu Technology and Coty’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Meiwu Technology	N/A	N/A	N/A
Coty	-9.20%	4.59%	1.47%

Risk and Volatility

Meiwu Technology has a beta of 0.87, indicating that its stock price is 13% less volatile than the S&P 500. Comparatively, Coty has a beta of 0.97, indicating that its stock price is 3% less volatile than the S&P 500.

Insider & Institutional Ownership

0.3% of Meiwu Technology shares are owned by institutional investors. Comparatively, 42.4% of Coty shares are owned by institutional investors. 5.9% of Coty shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Summary

Coty beats Meiwu Technology on 9 of the 11 factors compared between the two stocks.

About Meiwu Technology

Wunong Net Technology Company Limited, a holding company, engages in the online retail of foods products in China. The company offers green food, organic food, intangible cultural heritage food, agricultural products, and pollution-free products. It also operates a restaurant under the Wunong Food Hall name; and engages in the wholesale of agricultural products. The company was formerly known as Advancement International Limited and changed its name to Wunong Net Technology Company Limited in August 2019. Wunong Net Technology Company Limited was incorporated in 2018 and is headquartered in Shenzhen, the People’s Republic of China.

About Coty

Coty Inc., together with its subsidiaries, manufactures, markets, distributes, and sells beauty products worldwide. It operates through Prestige and Consumer Beauty segments. The company provides fragrance, color cosmetics, and skin and body care products. It offers Prestige segment products primarily through prestige retailers, including perfumeries, department stores, e-retailers, direct-to-consumer websites, and duty-free shops under the Burberry, Calvin Klein, Chloe, Davidoff, Escada, Gucci, Hugo Boss, Jil Sander, Joop!, Kylie Jenner, Lancaster, Marc Jacobs, Miu Miu, Orveda, philosophy, SKKN BY KIM, and Tiffany & Co. brands. The company provides Consumer Beauty segment products primarily through hypermarkets, supermarkets, drug stores, pharmacies, mid-tier department stores, traditional food and drug retailers, and e-commerce retailers under the Adidas, Beckham, Biocolor, Bozzano, Bourjois, Bruno Banani, CoverGirl, Jovan, Max Factor, Mexx, Monange, Nautica, Paixao, Rimmel, Risque, and Sally Hansen brands. It also sells its products through third-party distributors. The company was founded in 1904 and is headquartered in New York, New York. Coty Inc. is a subsidiary of JAB Beauty B.V.