Research Analysts’ Weekly Ratings Changes for Viant Technology (DSP)

Viant Technology (NASDAQ: DSP) has recently received a number of price target changes and ratings updates:

• 8/21/2026 – Viant Technology was upgraded by Weiss Ratings from “hold (c-)” to “hold (c)”.
• 8/11/2026 – Viant Technology had its “market outperform” rating reaffirmed by Citigroup Inc..
• 8/11/2026 – Viant Technology had its price target raised by UBS Group AG from $17.00 to $19.00. They now have a “buy” rating on the stock.
• 8/11/2026 – Viant Technology had its price target raised by DA Davidson from $16.50 to $17.50. They now have a “buy” rating on the stock.
• 8/11/2026 – Viant Technology had its price target raised by Citizens Jmp from $16.00 to $17.00. They now have a “market outperform” rating on the stock.
• 8/11/2026 – Viant Technology had its price target raised by Rosenblatt Securities from $20.00 to $24.00. They now have a “buy” rating on the stock.
• 8/7/2026 – Viant Technology was upgraded by Weiss Ratings from “sell (d+)” to “hold (c-)”.

Insider Activity at Viant Technology

In other Viant Technology news, major shareholder Capital V. Llc sold 7,500 shares of the firm’s stock in a transaction that occurred on Thursday, June 18th. The shares were sold at an average price of $10.96, for a total value of $82,200.00. Following the completion of the transaction, the insider owned 37,500 shares of the company’s stock, valued at $411,000. This trade represents a 16.67% decrease in their position. The sale was disclosed in a filing with the SEC, which is available at this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CFO Larry Madden sold 27,451 shares of Viant Technology stock in a transaction on Tuesday, August 11th. The shares were sold at an average price of $13.06, for a total value of $358,510.06. Following the completion of the transaction, the chief financial officer owned 398,371 shares of the company’s stock, valued at approximately $5,202,725.26. This trade represents a 6.45% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last ninety days, insiders have sold 165,304 shares of company stock worth $1,980,706. Company insiders own 29.43% of the company’s stock.

Viant Technology Inc (Nasdaq: DSP) is a software-as-a-service (SaaS) advertising technology company that delivers data-driven solutions to marketers and agencies. Its core offering, Adelphic, is a programmatic demand-side platform (DSP) that empowers clients to plan, execute and optimize digital ad campaigns across desktop, mobile, connected TV and other emerging channels.

Complementing its DSP, Viant offers PeopleCloud, a people-based data management platform (DMP) that aggregates and normalizes first- and third-party audience data.