Creative Realities (NASDAQ:CREX) Raised to Hold at Zacks Research

Creative Realities (NASDAQ:CREX) was upgraded by investment analysts at Zacks Research from a “strong sell” rating to a “hold” rating in a research report issued to clients and investors on Wednesday,Zacks.com reports.

Several other research firms have also recently weighed in on CREX. Alliance Global Partners reaffirmed a “buy” rating on shares of Creative Realities in a report on Friday, July 24th. Weiss Ratings restated a “sell (d-)” rating on shares of Creative Realities in a research report on Friday, July 17th. Finally, LADENBURG THALM/SH SH raised their target price on shares of Creative Realities from $7.50 to $8.00 and gave the company a “buy” rating in a research note on Friday, August 14th. Two analysts have rated the stock with a Buy rating, one has given a Hold rating and one has given a Sell rating to the stock. Based on data from MarketBeat.com, the company currently has an average rating of “Hold” and an average price target of $8.00.

Creative Realities Stock Performance

Creative Realities stock opened at $2.94 on Wednesday. Creative Realities has a 1-year low of $2.21 and a 1-year high of $4.42. The company has a current ratio of 0.90, a quick ratio of 0.75 and a debt-to-equity ratio of 2.35. The firm has a market capitalization of $39.78 million, a PE ratio of -1.39 and a beta of 1.50. The firm’s 50 day simple moving average is $3.40 and its 200 day simple moving average is $3.55.

Creative Realities (NASDAQ:CREX) last announced its quarterly earnings results on Wednesday, August 12th. The company reported ($0.41) EPS for the quarter, missing the consensus estimate of ($0.29) by ($0.12). The firm had revenue of $21.51 million during the quarter, compared to the consensus estimate of $21.73 million. Creative Realities had a negative net margin of 29.29% and a negative return on equity of 88.21%. As a group, analysts expect that Creative Realities will post 0.31 earnings per share for the current fiscal year.

Insider Buying and Selling

In other news, CFO Tamra L. Koshewa bought 28,571 shares of the company’s stock in a transaction that occurred on Tuesday, June 30th. The stock was bought at an average price of $3.50 per share, for a total transaction of $99,998.50. Following the transaction, the chief financial officer directly owned 28,571 shares of the company’s stock, valued at $99,998.50. This represents a ∞ increase in their position. The acquisition was disclosed in a document filed with the Securities & Exchange Commission, which is available through this hyperlink. Also, CEO Richard C. Mills bought 200,000 shares of the business’s stock in a transaction on Tuesday, June 30th. The stock was purchased at an average cost of $3.50 per share, with a total value of $700,000.00. Following the purchase, the chief executive officer owned 952,601 shares of the company’s stock, valued at $3,334,103.50. This represents a 26.57% increase in their ownership of the stock. The SEC filing for this purchase provides additional information. Insiders own 26.77% of the company’s stock.

Institutional Trading of Creative Realities

A number of institutional investors have recently made changes to their positions in the stock. Rothschild Wealth LLC bought a new stake in Creative Realities during the 4th quarter valued at $587,000. AWM Investment Company Inc. bought a new position in shares of Creative Realities during the second quarter valued at approximately $826,000. North Star Investment Management Corp. purchased a new stake in Creative Realities in the first quarter worth $550,000. Advisory Services Network LLC bought a new stake in Creative Realities in the fourth quarter valued at $209,000. Finally, Citadel Advisors LLC purchased a new position in Creative Realities during the 3rd quarter valued at $141,000. Hedge funds and other institutional investors own 41.32% of the company’s stock.

Creative Realities Company Profile

Creative Realities, Inc (NASDAQ: CREX) is a technology company specializing in digital engagement solutions for retail, restaurant, corporate and public-facing environments. Headquartered in Dallas, Texas, the company develops and delivers integrated hardware and software platforms designed to create dynamic, interactive experiences. Its offerings include digital signage networks, interactive kiosks and video training systems, all powered by an enterprise-grade content management system that enables clients to deploy, schedule and monitor multimedia content across multiple locations.

The company’s flagship software platform provides real-time analytics, remote asset management and customizable user interfaces that support both touchscreen and traditional display formats.