Analyzing Atlanticus Holdings Co. 6.125% Senior Notes due 2026 (NASDAQ:ATLCL) and Ally Financial (NYSE:ALLY)

Ally Financial (NYSE:ALLY) and Atlanticus Holdings Co. 6.125% Senior Notes due 2026 (NASDAQ:ATLCL) are both finance companies, but which is the better investment? We will contrast the two businesses based on the strength of their institutional ownership, profitability, earnings, valuation, risk, dividends and analyst recommendations.

Analyst Recommendations

This is a breakdown of recent ratings and recommmendations for Ally Financial and Atlanticus Holdings Co. 6.125% Senior Notes due 2026, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Ally Financial	0	2	14	0	2.88
Atlanticus Holdings Co. 6.125% Senior Notes due 2026	0	0	0	0	0.00

Ally Financial presently has a consensus target price of $53.64, indicating a potential upside of 27.69%. Given Ally Financial’s stronger consensus rating and higher possible upside, equities analysts plainly believe Ally Financial is more favorable than Atlanticus Holdings Co. 6.125% Senior Notes due 2026.

Insider & Institutional Ownership

88.8% of Ally Financial shares are owned by institutional investors. 0.5% of Ally Financial shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Earnings & Valuation

This table compares Ally Financial and Atlanticus Holdings Co. 6.125% Senior Notes due 2026″s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Ally Financial	$7.91 billion	1.61	$852.00 million	$4.24	9.91
Atlanticus Holdings Co. 6.125% Senior Notes due 2026	N/A	N/A	N/A	N/A	N/A

Ally Financial has higher revenue and earnings than Atlanticus Holdings Co. 6.125% Senior Notes due 2026.

Profitability

This table compares Ally Financial and Atlanticus Holdings Co. 6.125% Senior Notes due 2026’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Ally Financial	16.75%	11.75%	0.79%
Atlanticus Holdings Co. 6.125% Senior Notes due 2026	N/A	N/A	N/A

Summary

Ally Financial beats Atlanticus Holdings Co. 6.125% Senior Notes due 2026 on 9 of the 9 factors compared between the two stocks.

About Ally Financial

Ally Financial Inc., a digital financial-services company, provides various digital financial products and services in the United States, Canada, and Bermuda. The company operates through Automotive Finance Operations, Insurance Operations, Mortgage Finance Operations, and Corporate Finance Operations segments. The Automotive Finance Operations segment offers automotive financing services, including providing retail installment sales contracts, loans and operating leases, term loans to dealers, financing dealer floorplans and other lines of credit to dealers, warehouse lines to automotive retailers, and fleet financing. It also provides financing services to companies and municipalities for the purchase or lease of vehicles, and vehicle-remarketing services. The Insurance Operations segment offers consumer finance protection and insurance products through the automotive dealer channel, and commercial insurance products directly to dealers. This segment provides vehicle service and maintenance contract, and guaranteed asset protection products; and underwrites commercial insurance coverages, which primarily insure dealers’ vehicle inventory. The Mortgage Finance Operations segment manages consumer mortgage loan portfolio that includes bulk purchases of jumbo and low-to-moderate income mortgage loans originated by third parties, as well as direct-to-consumer mortgage offerings. The Corporate Finance Operations segment provides senior secured leveraged cash flow and asset-based loans to middle market companies; leveraged loans; and commercial real estate product to serve companies in the nursing facilities, senior housing, and medical office buildings. It also offers commercial banking products and services. In addition, it provides securities brokerage and investment advisory services. The company was formerly known as GMAC Inc. and changed its name to Ally Financial Inc. in May 2010. Ally Financial Inc. was founded in 1919 and is based in Detroit, Michigan.

About Atlanticus Holdings Co. 6.125% Senior Notes due 2026

atlanticus holdings corporation (“atlanticus”​) is a financial holding company with investments primarily in companies focused on providing financial services. our subsidiaries offer a broad array of financial products and services. www.atlanticus.com