D.R. Horton (NYSE:DHI – Get Free Report) and Flexsteel Industries (NASDAQ:FLXS – Get Free Report) are both consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their analyst recommendations, valuation, profitability, dividends, earnings, institutional ownership and risk.
Risk and Volatility
D.R. Horton has a beta of 1.37, suggesting that its stock price is 37% more volatile than the S&P 500. Comparatively, Flexsteel Industries has a beta of 0.56, suggesting that its stock price is 44% less volatile than the S&P 500.
Institutional & Insider Ownership
90.6% of D.R. Horton shares are owned by institutional investors. Comparatively, 36.3% of Flexsteel Industries shares are owned by institutional investors. 0.7% of D.R. Horton shares are owned by insiders. Comparatively, 11.2% of Flexsteel Industries shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.
Dividends
Analyst Recommendations
This is a breakdown of current ratings for D.R. Horton and Flexsteel Industries, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| D.R. Horton | 0 | 10 | 5 | 0 | 2.33 |
| Flexsteel Industries | 0 | 3 | 1 | 0 | 2.25 |
D.R. Horton presently has a consensus target price of $166.92, indicating a potential upside of 15.67%. Flexsteel Industries has a consensus target price of $80.00, indicating a potential upside of 0.58%. Given D.R. Horton’s stronger consensus rating and higher probable upside, equities research analysts plainly believe D.R. Horton is more favorable than Flexsteel Industries.
Profitability
This table compares D.R. Horton and Flexsteel Industries’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| D.R. Horton | 9.15% | 12.47% | 8.59% |
| Flexsteel Industries | 7.21% | 16.11% | 9.67% |
Valuation and Earnings
This table compares D.R. Horton and Flexsteel Industries”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| D.R. Horton | $34.25 billion | 1.18 | $3.59 billion | $10.51 | 13.73 |
| Flexsteel Industries | $459.18 million | 0.93 | $33.13 million | $6.21 | 12.81 |
D.R. Horton has higher revenue and earnings than Flexsteel Industries. Flexsteel Industries is trading at a lower price-to-earnings ratio than D.R. Horton, indicating that it is currently the more affordable of the two stocks.
Summary
D.R. Horton beats Flexsteel Industries on 12 of the 17 factors compared between the two stocks.
About D.R. Horton
D.R. Horton, Inc. operates as a homebuilding company in East, North, Southeast, South Central, Southwest, and Northwest regions in the United States. It engages in the acquisition and development of land; and construction and sale of residential homes in 118 markets across 33 states under the names of D.R. Horton, America’s Builder, Express Homes, Emerald Homes, and Freedom Homes. The company constructs and sells single-family detached homes; and attached homes, such as townhomes, duplexes, and triplexes. It also provides mortgage financing services; and title insurance policies, and examination and closing services, as well as engages in the residential lot development business. In addition, the company develops, constructs, owns, leases, and sells multi-family and single-family rental properties; and owns non-residential real estate, including ranch land and improvements. It primarily serves homebuyers. D.R. Horton, Inc. was founded in 1978 and is headquartered in Arlington, Texas.
About Flexsteel Industries
Flexsteel Industries, Inc., together with its subsidiaries, operates as a manufacturer, importer, and markets of upholstered furniture for residential and contract markets in the United States. It provides upholstered furniture, such as sofas, loveseats, chairs, reclining rocking chairs, swivel rockers, sofa beds, convertible bedding units, occasional tables, desks, dining tables and chairs, kitchen storage, bedroom furniture, and outdoor furniture. The company distributes its products through e-commerce channels and dealer sales force. It also engages in export related activities. Flexsteel Industries, Inc. was founded in 1893 and is based in Dubuque, Iowa.
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