William Paul Livek Purchases 20,000 Shares of comScore (NASDAQ:SCOR) Stock

comScore, Inc. (NASDAQ:SCOR) Director William Paul Livek bought 20,000 shares of comScore stock in a transaction dated Friday, August 28th. The shares were acquired at an average cost of $5.23 per share, for a total transaction of $104,600.00. Following the completion of the purchase, the director directly owned 217,473 shares of the company’s stock, valued at approximately $1,137,383.79. This trade represents a 10.13% increase in their position. The transaction was disclosed in a legal filing with the SEC, which can be accessed through the SEC website.

comScore Stock Down 2.5%

Shares of SCOR stock opened at $5.12 on Wednesday. The firm has a market capitalization of $77.72 million, a price-to-earnings ratio of 1.25 and a beta of 1.07. The stock has a fifty day moving average of $6.71 and a 200 day moving average of $7.06. comScore, Inc. has a 52 week low of $4.60 and a 52 week high of $10.18.

Institutional Trading of comScore

A number of hedge funds and other institutional investors have recently modified their holdings of the business. Beartown Capital Management LLC bought a new position in shares of comScore in the 4th quarter worth about $820,000. Cerberus Capital Management L.P. boosted its stake in comScore by 2,997.5% during the fourth quarter. Cerberus Capital Management L.P. now owns 3,396,479 shares of the company’s stock worth $22,077,000 after acquiring an additional 3,286,825 shares in the last quarter. Westerly Capital Management LLC grew its holdings in comScore by 17.5% in the fourth quarter. Westerly Capital Management LLC now owns 470,000 shares of the company’s stock worth $3,055,000 after purchasing an additional 70,000 shares during the period. Susquehanna International Group LLP grew its holdings in comScore by 15.3% in the third quarter. Susquehanna International Group LLP now owns 39,064 shares of the company’s stock worth $341,000 after purchasing an additional 5,191 shares during the period. Finally, Citadel Advisors LLC bought a new position in shares of comScore during the third quarter valued at approximately $96,000. 42.15% of the stock is owned by hedge funds and other institutional investors.

Wall Street Analyst Weigh In

Separately, Weiss Ratings reiterated a “sell (d-)” rating on shares of comScore in a research report on Wednesday, June 24th. One investment analyst has rated the stock with a Buy rating and one has given a Sell rating to the stock. Based on data from MarketBeat, comScore presently has an average rating of “Hold”.

comScore Company Profile

comScore, Inc is a global media measurement and analytics company that specializes in delivering insights into consumer behavior across digital, television and theatrical platforms. Founded in 1999 and headquartered in Reston, Virginia, comScore provides data-driven solutions designed to help media companies, advertisers and agencies understand audience engagement and optimize marketing strategies. The company’s analytics offerings enable clients to measure the reach and impact of online content, mobile applications, streaming video, and traditional broadcast media with a unified data view.

The company’s product suite includes Digital Analytix for website and app analytics, Media Metrix for audience measurement, Advertising Analytics for campaign performance tracking, Video Metrix for streaming and online video insights, and theatrical measurement services for box office analytics.