Wix.com (NASDAQ:WIX) CFO Lior Shemesh Buys 456 Shares

Wix.com Ltd. (NASDAQ:WIX) CFO Lior Shemesh bought 456 shares of the firm’s stock in a transaction that occurred on Monday, August 31st. The stock was acquired at an average cost of $59.89 per share, with a total value of $27,309.84. Following the transaction, the chief financial officer owned 221,567 shares of the company’s stock, valued at $13,269,647.63. This represents a 0.21% increase in their position. The acquisition was disclosed in a legal filing with the SEC, which is accessible through this hyperlink.

Wix.com Trading Down 1.9%

Shares of WIX stock opened at $86.69 on Thursday. Wix.com Ltd. has a 1 year low of $40.16 and a 1 year high of $190.93. The firm’s fifty day moving average price is $62.41 and its two-hundred day moving average price is $66.69. The firm has a market capitalization of $5.05 billion, a P/E ratio of -24.49, a PEG ratio of 42.00 and a beta of 1.02.

Wix.com (NASDAQ:WIX) last issued its quarterly earnings results on Tuesday, August 4th. The information services provider reported $1.39 EPS for the quarter, topping the consensus estimate of $1.13 by $0.26. Wix.com had a negative net margin of 8.19% and a negative return on equity of 1.61%. The firm had revenue of $563.06 million for the quarter, compared to analysts’ expectations of $552.56 million. During the same period in the previous year, the firm posted $2.28 EPS. The company’s revenue for the quarter was up 14.9% on a year-over-year basis. As a group, equities research analysts forecast that Wix.com Ltd. will post 0.24 EPS for the current fiscal year.

Institutional Investors Weigh In On Wix.com

Several hedge funds have recently bought and sold shares of the company. Farther Finance Advisors LLC grew its holdings in Wix.com by 122.2% during the fourth quarter. Farther Finance Advisors LLC now owns 240 shares of the information services provider’s stock worth $25,000 after purchasing an additional 132 shares during the period. TD Private Client Wealth LLC increased its position in Wix.com by 18.7% during the fourth quarter. TD Private Client Wealth LLC now owns 940 shares of the information services provider’s stock worth $98,000 after buying an additional 148 shares during the last quarter. Cerity Partners LLC raised its stake in Wix.com by 13.4% in the second quarter. Cerity Partners LLC now owns 1,484 shares of the information services provider’s stock valued at $235,000 after buying an additional 175 shares during the period. Dark Forest Capital Management LP raised its stake in Wix.com by 9.8% in the third quarter. Dark Forest Capital Management LP now owns 2,062 shares of the information services provider’s stock valued at $366,000 after buying an additional 184 shares during the period. Finally, Oppenheimer & Co. Inc. lifted its position in shares of Wix.com by 1.7% in the fourth quarter. Oppenheimer & Co. Inc. now owns 11,013 shares of the information services provider’s stock valued at $1,144,000 after buying an additional 188 shares during the last quarter. 81.52% of the stock is currently owned by institutional investors and hedge funds.

Analysts Set New Price Targets

Several research analysts recently commented on WIX shares. Needham & Company LLC reissued a “buy” rating and set a $80.00 price target on shares of Wix.com in a research report on Wednesday, August 5th. JPMorgan Chase & Co. lowered their price target on Wix.com from $86.00 to $62.00 and set an “underweight” rating on the stock in a research report on Thursday, June 18th. Weiss Ratings reiterated a “sell (d)” rating on shares of Wix.com in a research note on Wednesday, August 26th. Citigroup reissued a “neutral” rating on shares of Wix.com in a report on Wednesday, August 12th. Finally, Oppenheimer decreased their target price on shares of Wix.com from $115.00 to $85.00 and set an “outperform” rating for the company in a research note on Thursday, May 14th. Eleven equities research analysts have rated the stock with a Buy rating, ten have assigned a Hold rating and two have issued a Sell rating to the company. According to data from MarketBeat.com, Wix.com has an average rating of “Hold” and a consensus price target of $90.57.

Trending Headlines about Wix.com

Here are the key news stories impacting Wix.com this week:

• Positive Sentiment: Wix CEO Avishai Abrahami, President Nir Zohar, CFO Lior Shemesh, CMO Omer Shai and insider Yaniv Even-Haim collectively purchased roughly $128,000 of shares at $59.89 per share. The purchases were relatively small compared with their existing holdings, but broad-based insider buying can signal that executives view the recent valuation as attractive. Wix Insider Purchase Filings
• Positive Sentiment: Baron Capital’s second-quarter investor commentary highlighted Wix’s long-term website-building opportunity and the industry’s shift toward AI-assisted development. Separate coverage discussed Wix bringing its Harmony AI capabilities to Google Gemini, potentially improving the company’s ability to compete in the emerging “vibe coding” market. The Future of Website Building with Wix.com
• Neutral Sentiment: Several law firms repeated a September 22, 2026 deadline for investors who purchased WIX securities between February 19, 2025 and May 12, 2026 to seek lead-plaintiff status. These notices largely amplify an existing case rather than announce a new ruling, but they keep legal uncertainty in focus. Levi and Korsinsky Wix Lawsuit Deadline
• Negative Sentiment: A proposed securities class action filed against Wix and certain executives alleges the company overstated the competitiveness of its AI products, demand, product innovation and Base44 momentum while understating competitive and financial risks. The allegations follow a reported sharp decline after first-quarter 2026 results; no wrongdoing has been established. Wix Faces Securities Class Action
• Negative Sentiment: Director Ron Gutler sold 5,718 shares worth approximately $488,000, reducing his direct stake by about 27%. The sale occurred under a pre-arranged Rule 10b5-1 plan, which reduces its importance as a discretionary signal, but it may still add to cautious sentiment alongside the litigation news. Wix Director Form 4 Filing

About Wix.com

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company’s software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.