Insider Selling: Wix.com (NASDAQ:WIX) Insider Sells $45,505.00 in Stock

Wix.com Ltd. (NASDAQ:WIX) insider Shelly Meyer sold 479 shares of the stock in a transaction on Tuesday, September 1st. The stock was sold at an average price of $95.00, for a total transaction of $45,505.00. Following the sale, the insider owned 183,010 shares of the company’s stock, valued at approximately $17,385,950. This represents a 0.26% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link.

Wix.com Stock Performance

Shares of Wix.com stock opened at $76.21 on Friday. The company has a market capitalization of $4.44 billion, a P/E ratio of -21.53, a PEG ratio of 38.59 and a beta of 1.02. Wix.com Ltd. has a 1 year low of $40.16 and a 1 year high of $190.93. The company’s fifty day moving average is $63.84 and its two-hundred day moving average is $66.84.

Wix.com (NASDAQ:WIX) last announced its earnings results on Tuesday, August 4th. The information services provider reported $1.39 EPS for the quarter, beating analysts’ consensus estimates of $1.13 by $0.26. Wix.com had a negative net margin of 8.19% and a negative return on equity of 1.61%. The business had revenue of $563.06 million during the quarter, compared to analysts’ expectations of $552.56 million. During the same period in the prior year, the company earned $2.28 earnings per share. The business’s revenue was up 14.9% compared to the same quarter last year. As a group, equities analysts expect that Wix.com Ltd. will post 0.24 earnings per share for the current year.

Wix.com News Summary

Here are the key news stories impacting Wix.com this week:

• Positive Sentiment: An insider, Yaniv Even-Haim, purchased 320 Wix shares at an average price of $59.89. Although the transaction was modest relative to his existing holdings, insider buying may signal confidence that the stock’s valuation is attractive after its recent volatility. Yaniv Even-Haim Acquires Wix Shares
• Positive Sentiment: Recent coverage remains constructive on Wix’s AI strategy, including its Harmony capabilities and the company’s effort to benefit from the shift toward AI-assisted website and software development. The stock also recently rallied sharply, reflecting renewed optimism about a potential AI-related comeback. Why Wix.com Stock Soared in August
• Neutral Sentiment: Wix’s latest reported quarter exceeded analyst expectations for earnings and revenue, with revenue increasing year over year. However, the company remained unprofitable on a net-margin basis, and its earnings outlook and valuation remain sensitive to execution in a competitive AI-driven market.
• Negative Sentiment: Several law firms publicized a securities class action against Wix and certain officers, with a September 22, 2026 deadline for investors to seek lead-plaintiff status. The lawsuits relate to investors who purchased shares between February 19, 2025 and May 12, 2026, and allege that Wix made misleading statements concerning Harmony, Base44 momentum, product capabilities, customer demand and competitive risks. The allegations have not been proven, but the legal publicity creates additional reputational, financial and management uncertainty. Wix Investor Class Action Deadline
• Negative Sentiment: Analyst commentary cited in the investor alerts points to reduced ratings or price targets amid concerns about Wix’s transition to “vibe coding,” Base44 costs, competition and the durability of demand. These concerns may be amplifying profit-taking after the stock’s recent advance. Wix Shareholder Alert

Institutional Inflows and Outflows

Institutional investors and hedge funds have recently bought and sold shares of the business. California State Teachers Retirement System lifted its holdings in Wix.com by 2,918.9% in the second quarter. California State Teachers Retirement System now owns 1,788,485 shares of the information services provider’s stock valued at $81,144,000 after acquiring an additional 1,729,242 shares during the period. Readystate Asset Management LP acquired a new position in shares of Wix.com during the 2nd quarter worth $485,000. Headlands Technologies LLC purchased a new position in shares of Wix.com in the 2nd quarter valued at about $475,000. Quantitative Investment Management LLC purchased a new position in shares of Wix.com in the 2nd quarter valued at about $605,000. Finally, Public Employees Retirement System of Ohio acquired a new stake in shares of Wix.com in the second quarter valued at about $2,232,000. Institutional investors and hedge funds own 81.52% of the company’s stock.

Analyst Ratings Changes

Several research analysts have weighed in on the company. Evercore set a $95.00 target price on Wix.com in a research note on Tuesday, August 4th. UBS Group set a $75.00 price target on Wix.com in a research note on Wednesday, August 5th. Scotiabank reaffirmed an “outperform” rating on shares of Wix.com in a report on Tuesday, June 9th. Citigroup reiterated a “neutral” rating on shares of Wix.com in a research report on Wednesday, August 12th. Finally, Benchmark reissued a “buy” rating on shares of Wix.com in a research note on Wednesday, August 26th. Eleven equities research analysts have rated the stock with a Buy rating, ten have issued a Hold rating and two have assigned a Sell rating to the stock. According to data from MarketBeat, the company has a consensus rating of “Hold” and a consensus price target of $90.57.

Wix.com Company Profile

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company’s software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.