Baozun (NASDAQ:BZUN – Get Free Report) and iPower (NASDAQ:IPW – Get Free Report) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their dividends, earnings, profitability, valuation, analyst recommendations, institutional ownership and risk.
Institutional & Insider Ownership
47.3% of Baozun shares are owned by institutional investors. Comparatively, 2.7% of iPower shares are owned by institutional investors. 59.2% of Baozun shares are owned by insiders. Comparatively, 26.0% of iPower shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.
Analyst Recommendations
This is a summary of recent ratings and recommmendations for Baozun and iPower, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Baozun | 1 | 1 | 2 | 0 | 2.25 |
| iPower | 1 | 0 | 0 | 0 | 1.00 |
Risk & Volatility
Baozun has a beta of 0.51, meaning that its stock price is 49% less volatile than the S&P 500. Comparatively, iPower has a beta of 2.92, meaning that its stock price is 192% more volatile than the S&P 500.
Valuation & Earnings
This table compares Baozun and iPower”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Baozun | $1.42 billion | 0.12 | -$34.62 million | ($0.33) | -8.70 |
| iPower | $66.14 million | 0.03 | -$4.97 million | ($480.49) | -0.00 |
iPower has lower revenue, but higher earnings than Baozun. Baozun is trading at a lower price-to-earnings ratio than iPower, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Baozun and iPower’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Baozun | -1.26% | 2.55% | 1.43% |
| iPower | -23.43% | -26.96% | -14.85% |
Summary
Baozun beats iPower on 11 of the 14 factors compared between the two stocks.
About Baozun
Baozun Inc., through its subsidiaries, provides end-to-end e-commerce solutions to brand partners in the People’s Republic of China. The company operates through two segments, E-Commerce and Brand Management (BBM). The E-Commerce segment offers brands’ store operations, customer services and value-added services in logistics and supply chain management, IT, and digital marketing. The Brand Management segment provides brand management, strategic and tactic positioning, branding and marketing, retail and e-commerce operations, supply chain, and logistics and technology services. It serves brand partners in various categories, including apparel and accessories, appliances, electronics, home and furnishings, food and health products, beauty and cosmetics, fast moving consumer goods, mother and baby products, and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People’s Republic of China.
About iPower
iPower Inc. operates as an online retailer and supplier of consumer home, garden, and pet products for commercial businesses and individuals in the United States. The company offers grow light systems; advanced heating, ventilation, and air conditioning systems; water pumps, heaters, chillers, and filters; nutrient and fertilizer delivery systems; and various growing media products. It also provides general gardening products, including environmental sensors and controls; and home products, which comprise commercial fans, floor and wall fans, storage and shelving units, and chairs. The company sells its products under the iPower and Simple Deluxe brand names through zenhydro.com, simpledeluxe.com, and various third-party online platforms. The company was formerly known as BZRTH Inc. and changed its name to iPower Inc. in September 2020. iPower Inc. was incorporated in 2018 and is based in Rancho Cucamonga, California.
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