Birkenstock (NYSE:BIRK – Get Free Report) and Canada Goose (NYSE:GOOS – Get Free Report) are both consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their dividends, earnings, analyst recommendations, risk, profitability, valuation and institutional ownership.
Risk and Volatility
Birkenstock has a beta of 1.28, suggesting that its stock price is 28% more volatile than the S&P 500. Comparatively, Canada Goose has a beta of 1.62, suggesting that its stock price is 62% more volatile than the S&P 500.
Analyst Recommendations
This is a summary of recent recommendations and price targets for Birkenstock and Canada Goose, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Birkenstock | 0 | 5 | 13 | 0 | 2.72 |
| Canada Goose | 5 | 3 | 1 | 0 | 1.56 |
Valuation & Earnings
This table compares Birkenstock and Canada Goose”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Birkenstock | $2.32 billion | 2.61 | $385.46 million | $2.13 | 15.97 |
| Canada Goose | $1.11 billion | 0.72 | $16.29 million | $0.39 | 20.90 |
Birkenstock has higher revenue and earnings than Canada Goose. Birkenstock is trading at a lower price-to-earnings ratio than Canada Goose, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Birkenstock and Canada Goose’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Birkenstock | 14.82% | 13.36% | 7.21% |
| Canada Goose | 3.65% | 14.28% | 4.56% |
Institutional & Insider Ownership
19.9% of Birkenstock shares are owned by institutional investors. Comparatively, 83.6% of Canada Goose shares are owned by institutional investors. 0.5% of Canada Goose shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.
Summary
Birkenstock beats Canada Goose on 9 of the 14 factors compared between the two stocks.
About Birkenstock
Birkenstock Holding plc manufactures and sells footwear products. It also offers sandals, shoes, closed-toe silhouettes, skincare products, and accessories. The company sells its products through e-commerce sites and a network of owned retail stores, as well as business-to-business channels. It operates in the United States, Brazil, Canada, Mexico, Europe, APMA, and internationally. Birkenstock Holding plc was founded in 1774 and is based in London, the United Kingdom. Birkenstock Holding plc is a subsidiary of BK LC Lux MidCo S.à r.l.
About Canada Goose
Canada Goose Holdings Inc., together with its subsidiaries, designs, manufactures, and sells performance luxury apparel for men, women, youth, children, and babies in Canada, the United States, Asia Pacific, Europe, the Middle East, and Africa. The company operates through three segments: Direct-to-Consumer, Wholesale, and Other. It offers parkas, lightweight down jackets, rainwear, windwear, apparel, fleece, footwear, and accessories for fall, winter, and spring seasons. The company operates through national e-commerce markets and directly operated retail stores. Canada Goose Holdings Inc. was founded in 1957 and is headquartered in Toronto, Canada.
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