Comparing Full House Resorts (NASDAQ:FLL) and Genius Sports (NYSE:GENI)

Genius Sports (NYSE:GENI) and Full House Resorts (NASDAQ:FLL) are both small-cap consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their analyst recommendations, valuation, earnings, profitability, dividends, risk and institutional ownership.

Risk & Volatility

Genius Sports has a beta of 1.88, indicating that its share price is 88% more volatile than the S&P 500. Comparatively, Full House Resorts has a beta of 1.22, indicating that its share price is 22% more volatile than the S&P 500.

Institutional and Insider Ownership

81.9% of Genius Sports shares are owned by institutional investors. Comparatively, 37.7% of Full House Resorts shares are owned by institutional investors. 16.6% of Genius Sports shares are owned by insiders. Comparatively, 10.6% of Full House Resorts shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Valuation and Earnings

This table compares Genius Sports and Full House Resorts”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Genius Sports	$790.23 million	2.13	-$111.58 million	($0.68)	-10.05
Full House Resorts	$305.86 million	0.24	-$40.20 million	($1.02)	-1.97

Full House Resorts has lower revenue, but higher earnings than Genius Sports. Genius Sports is trading at a lower price-to-earnings ratio than Full House Resorts, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Genius Sports and Full House Resorts’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Genius Sports	-22.99%	-23.83%	-12.68%
Full House Resorts	-12.06%	-473.31%	-5.78%

Analyst Ratings

This is a breakdown of recent ratings and target prices for Genius Sports and Full House Resorts, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Genius Sports	2	2	14	1	2.74
Full House Resorts	1	0	3	0	2.50

Genius Sports currently has a consensus price target of $11.44, suggesting a potential upside of 67.37%. Full House Resorts has a consensus price target of $3.50, suggesting a potential upside of 74.13%. Given Full House Resorts’ higher probable upside, analysts plainly believe Full House Resorts is more favorable than Genius Sports.

Summary

Genius Sports beats Full House Resorts on 10 of the 15 factors compared between the two stocks.

About Genius Sports

Genius Sports Limited engages in the development and sale of technology-led products and services to the sports, sports betting, and sports media industries. It offers technology infrastructure for the collection, integration, and distribution of live data of sports leagues; streaming solutions comprising technology, automatic production, and distribution for sports to commercialize video footage of their games; and end-to-end integrity services to sports leagues, such as full-time active monitoring technology, which uses mathematical algorithms to identify and flag suspicious betting activity in global betting markets, as well as a full suite of online and offline educational and consultancy services. The company also provides live sports data collection; pre-game and in-game odds feeds; risk management services, including customer profiling, monitoring of incoming bets, automated acceptance and rejection of bets, and limit setting; live streaming services; creation, delivery, and optimization of digital marketing campaigns, such as data-driven personalized ad creative; and fan engagement widgets for digital publishers that offer live game statistics and betting-related content. The company was founded in 2001 and is headquartered in London, the United Kingdom.

About Full House Resorts

Full House Resorts, Inc. owns, leases, operates, develops, manages, and invests in casinos, and related hospitality and entertainment facilities in the United States. It operates through Midwest & South, West, and Contracted Sports Wagering segments. The company's properties include American Place in Waukegan, Illinois; Silver Slipper Casino and Hotel in Hancock County, Mississippi; Rising Star Casino Resort in Rising Sun, Indiana; Bronco Billy's Casino and Chamonix Casino Hotel in Cripple Creek, Colorado; Stockman's Casino in Fallon, Nevada; and Grand Lodge Casino, located within the Hyatt Regency Lake Tahoe Resort, Spa and Casino in Incline Village, Nevada. It also offers online sports wagering services. The company was incorporated in 1987 and is headquartered in Las Vegas, Nevada.