Taboola.com (NASDAQ:TBLA) and John Wiley & Sons (NYSE:WLY) Head-To-Head Survey

Taboola.com (NASDAQ:TBLA) and John Wiley & Sons (NYSE:WLY) are both communication services companies, but which is the better business? We will contrast the two businesses based on the strength of their profitability, analyst recommendations, institutional ownership, risk, earnings, dividends and valuation.

Analyst Ratings

This is a breakdown of recent ratings and recommmendations for Taboola.com and John Wiley & Sons, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Taboola.com	0	3	4	0	2.57
John Wiley & Sons	0	2	0	0	2.00

Taboola.com currently has a consensus price target of $5.75, suggesting a potential upside of 47.06%. Given Taboola.com’s stronger consensus rating and higher possible upside, analysts plainly believe Taboola.com is more favorable than John Wiley & Sons.

Insider and Institutional Ownership

42.9% of Taboola.com shares are owned by institutional investors. Comparatively, 73.9% of John Wiley & Sons shares are owned by institutional investors. 20.6% of Taboola.com shares are owned by company insiders. Comparatively, 17.6% of John Wiley & Sons shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Profitability

This table compares Taboola.com and John Wiley & Sons’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Taboola.com	6.05%	12.15%	7.22%
John Wiley & Sons	11.90%	27.99%	8.16%

Earnings & Valuation

This table compares Taboola.com and John Wiley & Sons”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Taboola.com	$1.96 billion	0.50	$42.28 million	$0.40	9.78
John Wiley & Sons	$1.67 billion	1.47	$221.62 million	$3.78	12.82

John Wiley & Sons has lower revenue, but higher earnings than Taboola.com. Taboola.com is trading at a lower price-to-earnings ratio than John Wiley & Sons, indicating that it is currently the more affordable of the two stocks.

Risk and Volatility

Taboola.com has a beta of 1.48, suggesting that its share price is 48% more volatile than the S&P 500. Comparatively, John Wiley & Sons has a beta of 0.78, suggesting that its share price is 22% less volatile than the S&P 500.

Summary

John Wiley & Sons beats Taboola.com on 8 of the 14 factors compared between the two stocks.

About Taboola.com

Taboola.com Ltd., together with its subsidiaries, operates an artificial intelligence-based algorithmic engine platform in Israel, the United States, the United Kingdom, Germany, and internationally. It offers Taboola, a platform that partners with websites, devices, and mobile apps to recommend editorial content and advertisements on the open web to users. The company was incorporated in 2006 and is headquartered in New York, New York.

About John Wiley & Sons

John Wiley & Sons, Inc. engages in the provision of research and learning materials. It operates through the following segments: Research, Learning, and Held for Sale or Sold. The Research segment consists of research publishing and research solutions. The Learning segment includes academic and professional reporting lines and consists of publishing and related knowledge solutions. The Held for Sale or Sold segment offers businesses held-for-sale including Wiley Edge and CrossKnowledge, University Services and Tuition Manager, and Test Prep and Advancement Courses. The company was founded by Charles Wiley in 1807 and is headquartered in Hoboken, NJ.