Fluent (NASDAQ:FLNT) Director Sells $75,000.00 in Stock

Fluent, Inc. (NASDAQ:FLNT) Director David Graff sold 25,000 shares of Fluent stock in a transaction on Thursday, September 10th. The stock was sold at an average price of $3.00, for a total transaction of $75,000.00. Following the transaction, the director directly owned 95,438 shares in the company, valued at approximately $286,314. This represents a 20.76% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this link.

Fluent Price Performance

Shares of FLNT stock opened at $3.35 on Thursday. The company has a quick ratio of 0.88, a current ratio of 0.88 and a debt-to-equity ratio of 0.64. Fluent, Inc. has a 12-month low of $1.70 and a 12-month high of $4.49. The firm has a fifty day moving average of $3.62 and a 200-day moving average of $3.28. The firm has a market capitalization of $105.89 million, a price-to-earnings ratio of -4.35 and a beta of 0.75.

Fluent (NASDAQ:FLNT) last issued its quarterly earnings data on Monday, August 10th. The company reported ($0.13) EPS for the quarter, topping the consensus estimate of ($0.15) by $0.02. The business had revenue of $48.45 million for the quarter, compared to the consensus estimate of $44.64 million. Fluent had a negative return on equity of 155.09% and a negative net margin of 11.48%. On average, equities research analysts forecast that Fluent, Inc. will post -0.52 earnings per share for the current year.

Institutional Investors Weigh In On Fluent

A number of hedge funds and other institutional investors have recently bought and sold shares of FLNT. Corient Private Wealth LP acquired a new position in Fluent during the second quarter worth $4,933,000. Tieton Capital Management LLC bought a new position in Fluent in the second quarter valued at $4,387,000. Sei Investments Co. increased its stake in Fluent by 117.5% in the 1st quarter. Sei Investments Co. now owns 508,110 shares of the company’s stock valued at $1,606,000 after buying an additional 274,533 shares during the last quarter. Salvus Wealth Management LLC lifted its position in Fluent by 54.3% during the 2nd quarter. Salvus Wealth Management LLC now owns 30,008 shares of the company’s stock worth $112,000 after buying an additional 10,560 shares in the last quarter. Finally, 4WEALTH Advisors Inc. lifted its position in Fluent by 27.1% during the 1st quarter. 4WEALTH Advisors Inc. now owns 22,237 shares of the company’s stock worth $69,000 after buying an additional 4,735 shares in the last quarter. Institutional investors and hedge funds own 23.33% of the company’s stock.

Key Fluent News

Here are the key news stories impacting Fluent this week:

• Positive Sentiment: Director James Geygan and major shareholder Global Value Investment Corp. each reported purchases of 12,376 Fluent shares at an average price of $3.38 on September 14. The transactions increased their holdings by approximately 0.40% and 0.38%, respectively, suggesting some insider confidence at recent price levels. SEC insider purchase filing
• Positive Sentiment: Analysts maintain a favorable outlook, with a consensus rating of “Moderate Buy” and an average price target of $5.00. Lake Street raised its target to $5.50 and reiterated a Buy rating, while Canaccord maintained a Hold rating with a $4.50 target. Fluent analyst coverage
• Positive Sentiment: Fluent’s latest reported quarter exceeded expectations: adjusted loss per share was $0.13 versus the $0.15 expected loss, and revenue of $48.45 million surpassed the $44.64 million consensus estimate. Recent institutional buying, including new stakes by Corient Private Wealth and Tieton Capital, also provides a supportive ownership trend.
• Neutral Sentiment: Geygan and Global Value Investment Corp. reported several small sales totaling 1,915 shares during August and September. These trades represented only about 0.02% or less of their respective holdings and are unlikely to materially affect the investment outlook. SEC major shareholder filing
• Negative Sentiment: Director David Allen Graff sold 25,000 shares for $75,000 on September 10, reducing his position by 20.76%. The larger relative reduction may weigh on sentiment, although he still retained 95,438 shares. David Allen Graff insider sale
• Negative Sentiment: Fluent remains unprofitable, with a negative net margin and analysts expecting a full-year loss of approximately $0.52 per share. Its quick and current ratios of 0.88 also indicate limited short-term liquidity.

Analyst Upgrades and Downgrades

Several research analysts have recently weighed in on the stock. Canaccord Genuity Group set a $4.50 price target on shares of Fluent and gave the company a “hold” rating in a report on Tuesday, August 11th. Lake Street Capital reaffirmed a “buy” rating and issued a $5.50 price objective (up from $5.00) on shares of Fluent in a research report on Tuesday, August 11th. One research analyst has rated the stock with a Buy rating and one has issued a Hold rating to the stock. According to MarketBeat.com, the stock has a consensus rating of “Moderate Buy” and an average target price of $5.00.

About Fluent

Fluent, Inc is a digital marketing and advertising technology company that helps brands, agencies and publishers reach and engage consumers across digital channels. Its offerings are designed to support customer acquisition, audience targeting and campaign performance through data-driven marketing solutions.

The company provides programmatic advertising, media buying, audience development, data management and marketing technology services. Fluent’s platform supports campaigns across channels such as display, mobile, video, social media and connected television, with tools intended to help advertisers identify relevant audiences, deliver personalized messages and measure results.

Fluent serves marketers, agencies and media owners in the United States and international markets.