ServiceNow (NYSE:NOW) Price Target Raised to $174.00

ServiceNow (NYSE:NOW) had its price target lifted by Cantor Fitzgerald from $141.00 to $174.00 in a research report report published on Monday morning, MarketBeat.com reports. The brokerage currently has an overweight rating on the information technology services provider’s stock.

A number of other analysts have also issued reports on NOW. Wells Fargo & Company reiterated an “overweight” rating and set a $175.00 price objective (up from $160.00) on shares of ServiceNow in a research note on Wednesday, August 12th. Truist Financial upped their target price on shares of ServiceNow from $120.00 to $130.00 and gave the company a “buy” rating in a research note on Thursday, July 9th. Weiss Ratings raised shares of ServiceNow from a “sell (d+)” rating to a “hold (c-)” rating in a report on Thursday, August 20th. Robert W. Baird lifted their price target on shares of ServiceNow from $118.00 to $125.00 and gave the stock an “outperform” rating in a research note on Thursday, July 23rd. Finally, JPMorgan Chase & Co. boosted their price objective on shares of ServiceNow from $145.00 to $150.00 and gave the stock an “overweight” rating in a report on Thursday, July 23rd. One investment analyst has rated the stock with a Strong Buy rating, thirty-six have issued a Buy rating, three have issued a Hold rating and two have issued a Sell rating to the stock. According to MarketBeat.com, the stock presently has an average rating of “Moderate Buy” and a consensus target price of $146.51.

ServiceNow Price Performance

NOW stock opened at $140.70 on Monday. The firm has a market cap of $145.48 billion, a P/E ratio of 87.94, a price-to-earnings-growth ratio of 2.52 and a beta of 0.97. The company has a debt-to-equity ratio of 0.43, a quick ratio of 0.70 and a current ratio of 0.70. ServiceNow has a 1 year low of $81.24 and a 1 year high of $194.73. The stock has a 50-day simple moving average of $125.26 and a 200-day simple moving average of $110.61.

ServiceNow (NYSE:NOW) last released its quarterly earnings results on Wednesday, July 22nd. The information technology services provider reported $0.90 EPS for the quarter, topping the consensus estimate of $0.86 by $0.04. The firm had revenue of $3.99 billion for the quarter, compared to analyst estimates of $3.93 billion. ServiceNow had a return on equity of 16.45% and a net margin of 11.34%.ServiceNow’s revenue for the quarter was up 24.0% on a year-over-year basis. During the same period in the previous year, the company posted $0.81 EPS. On average, equities analysts predict that ServiceNow will post 2.22 earnings per share for the current fiscal year.

Insider Transactions at ServiceNow

In other news, insider Paul Fipps sold 2,034 shares of the firm’s stock in a transaction that occurred on Monday, August 31st. The shares were sold at an average price of $147.87, for a total transaction of $300,767.58. Following the completion of the sale, the insider owned 18,305 shares of the company’s stock, valued at approximately $2,706,760.35. This trade represents a 10.00% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, insider Jacqueline Canney sold 7,847 shares of ServiceNow stock in a transaction on Friday, August 28th. The stock was sold at an average price of $138.00, for a total transaction of $1,082,886.00. Following the completion of the sale, the insider owned 30,042 shares of the company’s stock, valued at approximately $4,145,796. This trade represents a 20.71% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last quarter, insiders sold 14,081 shares of company stock valued at $1,937,904. 0.34% of the stock is currently owned by corporate insiders.

Institutional Investors Weigh In On ServiceNow

Several hedge funds and other institutional investors have recently modified their holdings of NOW. CBIZ Investment Advisory Services LLC increased its holdings in ServiceNow by 540.0% in the fourth quarter. CBIZ Investment Advisory Services LLC now owns 160 shares of the information technology services provider’s stock valued at $25,000 after buying an additional 135 shares during the last quarter. Blueline Advisors LLC bought a new position in ServiceNow during the 4th quarter worth approximately $25,000. Measured Wealth Private Client Group LLC lifted its holdings in ServiceNow by 560.0% during the 4th quarter. Measured Wealth Private Client Group LLC now owns 165 shares of the information technology services provider’s stock worth $25,000 after buying an additional 140 shares during the last quarter. Evolution Wealth Management Inc. grew its position in shares of ServiceNow by 414.3% in the 4th quarter. Evolution Wealth Management Inc. now owns 180 shares of the information technology services provider’s stock worth $28,000 after acquiring an additional 145 shares in the last quarter. Finally, DT Investment Partners LLC grew its position in shares of ServiceNow by 400.0% in the 4th quarter. DT Investment Partners LLC now owns 195 shares of the information technology services provider’s stock worth $30,000 after acquiring an additional 156 shares in the last quarter. Institutional investors own 87.18% of the company’s stock.

Key Stories Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Sector rotation supported NOW: Enterprise-software stocks rallied while the broader large-cap technology group declined. The iShares Expanded Tech-Software Sector ETF gained, suggesting investors were selectively adding exposure to software despite elevated long-term Treasury yields. Enterprise Software Stocks Rally as Tech Tape Slides
• Positive Sentiment: Analyst support provided an additional catalyst: Coverage reported that ServiceNow shares rose following an analyst upgrade, while the average brokerage recommendation remains positive. Favorable ratings and price-target revisions can improve investor confidence, although they do not guarantee stronger fundamentals. ServiceNow Shares Up Following Analyst Upgrade
• Positive Sentiment: AI demand and ecosystem expansion remain key growth drivers: Recent commentary points to strong workflow-platform demand, AI partnerships, cross-selling and an expanded ecosystem. ServiceNow has reportedly raised the midpoint of its 2026 subscription-revenue outlook, reinforcing the investment case for its AI-enabled enterprise software strategy. AI Alliances and Raised Targets Could Be a Game Changer for ServiceNow
• Positive Sentiment: Customer and partner adoption broadened: INRY deployed ServiceNow EmployeeWorks in six weeks and is rolling the platform out to clients, while Xapien integrated AI-native due-diligence tools into ServiceNow workflows. These announcements support the platform’s ability to expand through partners and add AI functionality. INRY Deploys ServiceNow EmployeeWorks
• Neutral Sentiment: Analysts generally view NOW as a “Moderate Buy” and favor adding it to portfolios, but the reports also caution that consensus recommendations can be overly optimistic. ServiceNow’s faster growth and competitive position are attractive, though its valuation remains higher than some peers such as Salesforce. Wall Street Analysts Think ServiceNow Is a Good Investment

About ServiceNow

ServiceNow, Inc is a cloud-based enterprise software company that provides digital workflow and automation solutions. Its Now Platform enables organizations to manage and connect business processes across information technology, customer service, human resources, finance, legal operations and other departments.

The company’s products and services include IT service management, IT operations management, customer service management, human resources service delivery, security operations, risk and compliance management, strategic portfolio management and application development tools.