SoFi Technologies (NASDAQ:SOFI) Shares Up 1.1% – Time to Buy?

SoFi Technologies, Inc. (NASDAQ:SOFI) shares traded up 1.1% during trading on Tuesday . The stock traded as high as $17.96 and last traded at $17.16. Approximately 97,973,948 shares traded hands during trading, an increase of 49% from the average daily volume of 65,774,227 shares. The stock had previously closed at $16.97.

Trending Headlines about SoFi Technologies

Here are the key news stories impacting SoFi Technologies this week:

• Positive Sentiment: SoFi Bank has begun settling its debit- and credit-card transactions on Mastercard’s global network using SoFiUSD, its dollar-backed stablecoin. The program covers more than $25 billion in annualized card volume and represents the first reported live card-settlement use of a bank-issued stablecoin by a nationally chartered U.S. bank. SoFi Becomes First U.S. Bank to Settle Card Payments on Stablecoin
• Positive Sentiment: The Mastercard integration could reduce settlement friction and support future fee-based revenue, with SoFi and Mastercard exploring additional applications such as cross-border payments and remittances. Investors also see the move as a way for SoFi to diversify beyond consumer lending. SoFi Brings SoFiUSD to Mastercard
• Neutral Sentiment: The stablecoin launch is strategically important, but SoFi has not yet disclosed a material earnings contribution from the program. Investors will look for evidence of adoption, transaction growth, cost savings and incremental profitability in future results.
• Negative Sentiment: Consumer-lending stocks sold off even as the broader financial sector was little changed. The sector-wide weakness suggests investors are reducing exposure to lending-related risk, overshadowing SoFi’s improving credit metrics and strong loan-originations trends. Consumer Lending Stocks Slide
• Negative Sentiment: Executives sold shares under pre-arranged Rule 10b5-1 plans: CTO Jeremy Rishel sold 18,624 shares for approximately $326,000, while EVP Kelli Keough sold 10,203 shares for approximately $173,000. Both retained substantial holdings, limiting the significance of the sales, but the disclosures may add near-term selling pressure. Kelli Keough Insider Sale
• Negative Sentiment: Commentary notes that cryptocurrency adoption among consumers and merchants has yet to reach broad scale. That skepticism makes investors cautious about assigning immediate value to SoFiUSD, despite the long-term growth potential of blockchain-based settlement. SoFi Bets on Stablecoins

Wall Street Analyst Weigh In

Several analysts have recently issued reports on SOFI shares. Needham & Company LLC reduced their price target on shares of SoFi Technologies from $25.00 to $24.00 and set a “buy” rating on the stock in a research report on Thursday, July 30th. Loop Capital started coverage on shares of SoFi Technologies in a research report on Tuesday, September 8th. They issued a “hold” rating and a $22.00 price target for the company. Piper Sandler initiated coverage on shares of SoFi Technologies in a research note on Monday, August 17th. They issued an “overweight” rating and a $22.00 price target for the company. Wells Fargo & Company cut their price objective on SoFi Technologies from $18.00 to $17.00 and set an “equal weight” rating on the stock in a research report on Thursday, July 30th. Finally, Scotiabank started coverage on SoFi Technologies in a report on Wednesday, September 2nd. They issued a “sector outperform” rating and a $25.00 target price for the company. Nine research analysts have rated the stock with a Buy rating, eleven have given a Hold rating and three have assigned a Sell rating to the company’s stock. According to data from MarketBeat.com, the stock currently has an average rating of “Hold” and an average price target of $22.52.

SoFi Technologies Stock Performance

The company has a current ratio of 0.74, a quick ratio of 0.10 and a debt-to-equity ratio of 0.30. The firm has a market cap of $21.08 billion, a price-to-earnings ratio of 34.03, a PEG ratio of 1.41 and a beta of 2.20. The firm’s fifty day moving average price is $17.63 and its 200-day moving average price is $17.31.

SoFi Technologies (NASDAQ:SOFI) last posted its quarterly earnings data on Wednesday, July 29th. The company reported $0.12 EPS for the quarter, beating the consensus estimate of $0.11 by $0.01. SoFi Technologies had a return on equity of 6.22% and a net margin of 14.78%.The firm had revenue of $1.21 billion during the quarter, compared to the consensus estimate of $1.11 billion. During the same period in the prior year, the business earned $0.08 EPS. The firm’s revenue was up 42.5% compared to the same quarter last year. SoFi Technologies has set its FY 2026 guidance at 0.600-0.600 EPS. Analysts expect that SoFi Technologies, Inc. will post 0.61 earnings per share for the current year.

Insiders Place Their Bets

In other news, EVP Kelli Keough sold 10,203 shares of SoFi Technologies stock in a transaction that occurred on Monday, September 21st. The shares were sold at an average price of $16.99, for a total transaction of $173,348.97. Following the completion of the sale, the executive vice president directly owned 408,073 shares in the company, valued at approximately $6,933,160.27. This trade represents a 2.44% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CTO Jeremy Rishel sold 18,624 shares of SoFi Technologies stock in a transaction on Monday, September 21st. The stock was sold at an average price of $17.50, for a total value of $325,920.00. Following the transaction, the chief technology officer directly owned 912,650 shares of the company’s stock, valued at $15,971,375. This trade represents a 2.00% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last three months, insiders sold 51,067 shares of company stock valued at $890,716. 2.50% of the stock is owned by corporate insiders.

Institutional Trading of SoFi Technologies

Several institutional investors and hedge funds have recently made changes to their positions in SOFI. Vermillion Wealth Management Inc. lifted its stake in shares of SoFi Technologies by 283.1% during the fourth quarter. Vermillion Wealth Management Inc. now owns 1,000 shares of the company’s stock valued at $26,000 after buying an additional 739 shares during the period. Reflection Asset Management purchased a new position in SoFi Technologies during the fourth quarter worth about $28,000. Cornerstone Planning Group LLC lifted its holdings in shares of SoFi Technologies by 232.1% during the 1st quarter. Cornerstone Planning Group LLC now owns 2,099 shares of the company’s stock worth $34,000 after acquiring an additional 1,467 shares during the period. Compass Financial Management LLC acquired a new position in shares of SoFi Technologies in the 2nd quarter valued at $34,000. Finally, SHP Wealth Management acquired a new position in SoFi Technologies in the fourth quarter valued at $36,000. 38.43% of the stock is currently owned by hedge funds and other institutional investors.

About SoFi Technologies

SoFi Technologies, Inc is a financial technology company that provides digital financial services to consumers in the United States. The company began in 2011 as a platform focused on student loan refinancing and has expanded into a broader range of lending, banking and investment products.

Through its SoFi platform, the company offers personal loans, student loans, home loans, checking and savings accounts, credit cards, brokerage and investing services, and financial planning tools. Its products are primarily delivered through digital channels, including its website and mobile applications.

SoFi also operates a technology platform business through Galileo Financial Technologies and Technisys, which provide payment, account-management and other financial infrastructure to banks, fintech companies and other businesses.