SoFi Technologies (NASDAQ:SOFI) Stock: Insider Kelli Keough Sells 10,203 Shares

SoFi Technologies, Inc. (NASDAQ:SOFI) EVP Kelli Keough sold 10,203 shares of the company’s stock in a transaction dated Monday, September 21st. The stock was sold at an average price of $16.99, for a total value of $173,348.97. Following the completion of the transaction, the executive vice president directly owned 408,073 shares of the company’s stock, valued at approximately $6,933,160.27. The trade was a 2.44% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Kelli Keough also recently made the following trade(s):

• On Thursday, August 20th, Kelli Keough sold 11,286 shares of SoFi Technologies stock. The stock was sold at an average price of $18.00, for a total transaction of $203,148.00.
• On Monday, July 20th, Kelli Keough sold 10,954 shares of SoFi Technologies stock. The shares were sold at an average price of $17.19, for a total value of $188,299.26.

SoFi Technologies Stock Up 1.5%

SoFi Technologies stock opened at $16.80 on Friday. SoFi Technologies, Inc. has a 52-week low of $14.88 and a 52-week high of $32.73. The firm has a 50 day moving average price of $17.62 and a two-hundred day moving average price of $17.30. The firm has a market cap of $21.70 billion, a price-to-earnings ratio of 35.00, a PEG ratio of 1.41 and a beta of 2.20. The company has a debt-to-equity ratio of 0.30, a quick ratio of 0.10 and a current ratio of 0.74.

SoFi Technologies (NASDAQ:SOFI) last issued its quarterly earnings results on Wednesday, July 29th. The company reported $0.12 EPS for the quarter, beating analysts’ consensus estimates of $0.11 by $0.01. The business had revenue of $1.21 billion for the quarter, compared to analysts’ expectations of $1.11 billion. SoFi Technologies had a net margin of 14.78% and a return on equity of 6.22%. The business’s quarterly revenue was up 42.5% compared to the same quarter last year. During the same quarter in the prior year, the firm posted $0.08 earnings per share. SoFi Technologies has set its FY 2026 guidance at 0.600-0.600 EPS. Equities analysts predict that SoFi Technologies, Inc. will post 0.61 EPS for the current year.

SoFi Technologies News Roundup

Here are the key news stories impacting SoFi Technologies this week:

• Positive Sentiment: SoFi Bank has begun using its dollar-backed SoFiUSD stablecoin to settle its entire debit- and credit-card program across Mastercard’s network, covering more than $25 billion in annualized card volume. The initiative could reduce payment friction and create new fee-based revenue opportunities. SoFi Technologies Launches Stablecoin Settlement
• Positive Sentiment: Analysts and financial commentators describe the Mastercard integration as a potential growth engine that could expand SoFi beyond consumer lending into payments infrastructure, cross-border transactions and remittances. The bullish investment case also points to SoFi’s national bank charter, which may give it a regulatory advantage over fintech competitors. Why SoFi Stock Is a Good Buy Now
• Positive Sentiment: SoFi’s latest reported quarter showed adjusted earnings of $0.12 per share, revenue of $1.21 billion and 42.5% year-over-year revenue growth, exceeding consensus expectations. Supporters believe continued lending growth and higher-margin technology and payments activity could improve profitability over time.
• Neutral Sentiment: A SoFi consumer study says younger generations still prioritize financial independence and homeownership but are pursuing those goals through different saving, investing and borrowing strategies. The findings may support SoFi’s brand and customer-acquisition efforts, but they do not provide a direct earnings catalyst. SoFi Study on Younger Generations
• Negative Sentiment: Consumer-lending stocks have recently underperformed the broader financial sector, reflecting concerns about credit sensitivity and macroeconomic conditions. Investors also remain skeptical that stablecoins will achieve broad consumer and merchant adoption quickly, making the near-term financial impact of SoFiUSD uncertain. Consumer Lending Stocks Slide
• Negative Sentiment: CTO Jeremy Rishel sold 18,624 shares and EVP Kelli Keough sold 10,203 shares under pre-arranged Rule 10b5-1 plans. Both retained substantial stakes, limiting the signal, but the transactions can still weigh on sentiment.
• Neutral Sentiment: Reports conflict on short interest: one article describes elevated short interest, while another lists zero shares short. Investors should verify the latest exchange and regulatory data before drawing conclusions about short-squeeze potential.

Analyst Upgrades and Downgrades

A number of research analysts recently issued reports on SOFI shares. Mizuho dropped their target price on shares of SoFi Technologies from $29.00 to $22.00 and set an “outperform” rating on the stock in a research report on Friday, July 31st. Wells Fargo & Company reduced their price target on shares of SoFi Technologies from $18.00 to $17.00 and set an “equal weight” rating for the company in a report on Thursday, July 30th. Scotiabank started coverage on shares of SoFi Technologies in a research note on Wednesday, September 2nd. They issued a “sector outperform” rating and a $25.00 price target for the company. Needham & Company LLC dropped their price objective on shares of SoFi Technologies from $25.00 to $24.00 and set a “buy” rating on the stock in a report on Thursday, July 30th. Finally, Morgan Stanley cut their price objective on shares of SoFi Technologies from $16.00 to $15.00 and set an “underweight” rating on the stock in a research report on Thursday, July 30th. Nine equities research analysts have rated the stock with a Buy rating, eleven have given a Hold rating and three have given a Sell rating to the stock. Based on data from MarketBeat.com, the company currently has an average rating of “Hold” and a consensus price target of $22.52.

Hedge Funds Weigh In On SoFi Technologies

Institutional investors have recently modified their holdings of the company. QRG Capital Management Inc. grew its holdings in shares of SoFi Technologies by 5.8% during the second quarter. QRG Capital Management Inc. now owns 154,404 shares of the company’s stock valued at $2,769,000 after buying an additional 8,449 shares during the last quarter. Reynders McVeigh Capital Management LLC raised its position in shares of SoFi Technologies by 2.6% in the second quarter. Reynders McVeigh Capital Management LLC now owns 699,538 shares of the company’s stock valued at $12,543,000 after purchasing an additional 17,744 shares during the period. Tidal Investments LLC lifted its position in shares of SoFi Technologies by 39.0% during the second quarter. Tidal Investments LLC now owns 538,067 shares of the company’s stock worth $9,648,000 after acquiring an additional 150,923 shares in the last quarter. Bienville Capital Management LLC bought a new position in SoFi Technologies in the 2nd quarter worth about $27,386,000. Finally, WINTON GROUP Ltd purchased a new position in SoFi Technologies during the 2nd quarter valued at about $186,000. 38.43% of the stock is owned by institutional investors and hedge funds.

About SoFi Technologies

SoFi Technologies, Inc is a financial technology company that provides digital financial services to consumers in the United States. The company began in 2011 as a platform focused on student loan refinancing and has expanded into a broader range of lending, banking and investment products.

Through its SoFi platform, the company offers personal loans, student loans, home loans, checking and savings accounts, credit cards, brokerage and investing services, and financial planning tools. Its products are primarily delivered through digital channels, including its website and mobile applications.

SoFi also operates a technology platform business through Galileo Financial Technologies and Technisys, which provide payment, account-management and other financial infrastructure to banks, fintech companies and other businesses.