41,124 Shares of ServiceNow, Inc. $NOW Bought by First Financial Bank Trust Division

First Financial Bank Trust Division bought a new stake in ServiceNow, Inc. (NYSE:NOW) in the third quarter, according to its most recent Form 13F filing with the SEC. The institutional investor bought 41,124 shares of the information technology services provider’s stock, valued at approximately $5,511,000.

A number of other hedge funds have also recently added to or reduced their stakes in the company. A. D. Beadell Investment Counsel Inc. lifted its stake in ServiceNow by 2.9% in the second quarter. A. D. Beadell Investment Counsel Inc. now owns 2,818 shares of the information technology services provider’s stock valued at $279,000 after buying an additional 80 shares during the last quarter. Atwood & Palmer Inc. grew its position in shares of ServiceNow by 20.0% during the second quarter. Atwood & Palmer Inc. now owns 600 shares of the information technology services provider’s stock worth $60,000 after acquiring an additional 100 shares during the last quarter. Capital Advisors Ltd. LLC grew its position in shares of ServiceNow by 25.2% during the first quarter. Capital Advisors Ltd. LLC now owns 516 shares of the information technology services provider’s stock worth $54,000 after acquiring an additional 104 shares during the last quarter. Cornerstone Financial Management LLC increased its holdings in shares of ServiceNow by 72.8% in the 2nd quarter. Cornerstone Financial Management LLC now owns 254 shares of the information technology services provider’s stock valued at $25,000 after acquiring an additional 107 shares during the period. Finally, Symphony Financial Ltd. Co. increased its holdings in shares of ServiceNow by 1.5% in the 2nd quarter. Symphony Financial Ltd. Co. now owns 7,584 shares of the information technology services provider’s stock valued at $757,000 after acquiring an additional 115 shares during the period. Hedge funds and other institutional investors own 87.18% of the company’s stock.

ServiceNow Stock Performance

NYSE:NOW traded up $3.76 during midday trading on Thursday, reaching $137.77. The stock had a trading volume of 10,172,761 shares, compared to its average volume of 22,211,998. The company has a quick ratio of 0.70, a current ratio of 0.70 and a debt-to-equity ratio of 0.43. The stock has a market cap of $142.46 billion, a P/E ratio of 86.11, a P/E/G ratio of 2.39 and a beta of 0.97. The firm has a fifty day simple moving average of $128.45 and a two-hundred day simple moving average of $111.16. ServiceNow, Inc. has a 12-month low of $81.24 and a 12-month high of $192.97.

ServiceNow (NYSE:NOW) last announced its quarterly earnings data on Wednesday, July 22nd. The information technology services provider reported $0.90 EPS for the quarter, topping analysts’ consensus estimates of $0.86 by $0.04. ServiceNow had a net margin of 11.34% and a return on equity of 16.45%. The company had revenue of $3.99 billion during the quarter, compared to the consensus estimate of $3.93 billion. During the same quarter in the prior year, the firm earned $0.81 EPS. ServiceNow’s quarterly revenue was up 24.0% on a year-over-year basis. On average, equities analysts expect that ServiceNow, Inc. will post 2.22 EPS for the current year.

Insider Transactions at ServiceNow

In other news, insider Jacqueline Canney sold 7,847 shares of the business’s stock in a transaction dated Friday, August 28th. The shares were sold at an average price of $138.00, for a total transaction of $1,082,886.00. Following the transaction, the insider directly owned 30,042 shares in the company, valued at $4,145,796. The trade was a 20.71% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, Director Paul Chamberlain sold 2,700 shares of the stock in a transaction dated Thursday, August 27th. The stock was sold at an average price of $135.50, for a total transaction of $365,850.00. Following the transaction, the director directly owned 43,990 shares of the company’s stock, valued at $5,960,645. This represents a 5.78% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold a total of 14,081 shares of company stock worth $1,937,904 over the last ninety days. 0.34% of the stock is currently owned by company insiders.

Analyst Ratings Changes

A number of analysts recently weighed in on NOW shares. BMO Capital Markets increased their price target on shares of ServiceNow from $115.00 to $118.00 and gave the stock an “outperform” rating in a research note on Thursday, July 23rd. JPMorgan Chase & Co. lifted their price objective on shares of ServiceNow from $145.00 to $150.00 and gave the company an “overweight” rating in a research note on Thursday, July 23rd. Piper Sandler reaffirmed an “overweight” rating and issued a $140.00 target price on shares of ServiceNow in a report on Thursday, July 23rd. DA Davidson set a $170.00 target price on shares of ServiceNow and gave the stock a “buy” rating in a research note on Monday, July 20th. Finally, Sanford C. Bernstein reissued an “outperform” rating on shares of ServiceNow in a report on Wednesday, September 9th. One investment analyst has rated the stock with a Strong Buy rating, thirty-six have assigned a Buy rating, three have assigned a Hold rating and two have issued a Sell rating to the company. According to MarketBeat.com, the stock has a consensus rating of “Moderate Buy” and an average price target of $147.00.

ServiceNow News Roundup

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Strong software-sector rebound: ServiceNow rallied alongside Intuit, Adobe and other software stocks as enterprise technology names recovered. The move was supported by Accenture’s better-than-expected quarterly results and optimistic fiscal 2027 revenue outlook, which eased concerns about corporate technology spending. ServiceNow Rallies as Accenture Earnings Lift Software Stocks
• Positive Sentiment: AI positioning remains a key bullish argument: Deutsche Bank identified ServiceNow as one of its preferred technology stocks for the rest of the year, while Nvidia CEO Jensen Huang described the company as potentially the leading enterprise-AI platform. ServiceNow has reported more than $1 billion in annual AI contract value, reinforcing expectations that AI adoption can support future growth. Meta, ServiceNow and These Tech Stocks Could Lead the Next Leg of the AI Trade
• Positive Sentiment: Analysts and technical investors see recovery potential: ServiceNow is viewed as a reset AI name whose enterprise workflow position, broad Fortune 500 customer base and embedded software relationships could provide additional upside after its earlier pullback. Recent analyst targets cited by the articles range as high as $170, although the median target in the supplied data is $134. Down 50% and Climbing Again: 3 AI Stocks Rebuilding After Brutal Pullbacks
• Neutral Sentiment: ServiceNow’s fundamentals remain solid, with recent revenue growth of 24% year over year and quarterly earnings and revenue above consensus. However, its elevated valuation means continued AI contract growth and improving deal activity are needed to justify the multiple.
• Negative Sentiment: Investors continue to monitor reported AI-related security issues, possible delays in near-term enterprise deals and the risk that AI disruption or slower technology spending could pressure results. Insider activity has also been entirely sales-oriented in the supplied six-month data, while institutional positioning has been mixed.

ServiceNow Company Profile

ServiceNow, Inc is a cloud-based enterprise software company that helps organizations digitize, automate and manage workflows. Its platform connects people, processes and systems across departments, enabling businesses to replace manual, disconnected activities with standardized digital workflows.

The company’s products and services support a range of functions, including information technology service management, IT operations management, customer service, human resources, risk and security operations, and software development.