Cable One (NYSE:CABO – Get Free Report) and Harte Hanks (NASDAQ:HHS – Get Free Report) are both small-cap communication services companies, but which is the superior business? We will compare the two businesses based on the strength of their valuation, profitability, earnings, dividends, institutional ownership, analyst recommendations and risk.
Institutional & Insider Ownership
89.9% of Cable One shares are held by institutional investors. Comparatively, 33.8% of Harte Hanks shares are held by institutional investors. 0.9% of Cable One shares are held by insiders. Comparatively, 9.6% of Harte Hanks shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.
Volatility & Risk
Cable One has a beta of 0.52, meaning that its stock price is 48% less volatile than the S&P 500. Comparatively, Harte Hanks has a beta of 0.17, meaning that its stock price is 83% less volatile than the S&P 500.
Analyst Ratings
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Cable One | 3 | 3 | 0 | 0 | 1.50 |
| Harte Hanks | 1 | 0 | 0 | 0 | 1.00 |
Cable One currently has a consensus target price of $80.00, indicating a potential upside of 621.24%. Given Cable One’s stronger consensus rating and higher probable upside, equities research analysts clearly believe Cable One is more favorable than Harte Hanks.
Earnings and Valuation
This table compares Cable One and Harte Hanks”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Cable One | $1.50 billion | 0.04 | -$356.46 million | ($185.06) | -0.06 |
| Harte Hanks | $159.57 million | 0.21 | -$810,000.00 | ($0.76) | -5.86 |
Harte Hanks has lower revenue, but higher earnings than Cable One. Harte Hanks is trading at a lower price-to-earnings ratio than Cable One, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Cable One and Harte Hanks’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Cable One | -72.83% | -3.97% | -0.86% |
| Harte Hanks | -3.70% | -30.14% | -6.30% |
Summary
Cable One beats Harte Hanks on 8 of the 13 factors compared between the two stocks.
About Cable One
Cable One, Inc., together with its subsidiaries, provides data, video, and voice services in the United States. The company offers residential data services, a service to enhance Wi-Fi signal throughout the home. It also provides various residential video services from basic video service to digital services with access to hundreds of channels; and provides a cloud-based DVR feature that does not require the use of a set-top boxes. In addition, the company offers Sparklight TV, an IPTV video service that allows customers to stream its video channels from the cloud through an app on supported devices, such as the Amazon Firestick, Apple TV, and Android-based smart televisions. Further, it provides data, voice, and video products to business customers, including small to mid-markets, enterprises, and wholesale and carrier customers. The company serves residential and business customers, comprising data, video, and voice services. Cable One, Inc. was incorporated in 1980 and is headquartered in Phoenix, Arizona.
About Harte Hanks
Harte-Hanks, Inc. engages in the provision of marketing solutions. It specializes in consulting, data analytics, creative services, digital and social media, marketing strategy, marketing technology, and other related services. It supports a range of customers in the field of technology, travel and leisure, entertainment, pharmaceuticals, automotive, finance, and retail. The company was founded in 1923 and is headquartered in San Antonio, TX.
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