Baozun (NASDAQ:BZUN) Upgraded at Wall Street Zen

Wall Street Zen upgraded shares of Baozun (NASDAQ:BZUN) from a buy rating to a strong-buy rating in a research report sent to investors on Saturday,Wall Street Zen reports.

Other equities research analysts also recently issued reports about the stock. Weiss Ratings reaffirmed a “sell (d-)” rating on shares of Baozun in a research note on Friday, July 17th. Citigroup reissued a “buy” rating on shares of Baozun in a research note on Thursday, August 27th. Finally, CLSA upgraded shares of Baozun from a “hold” rating to an “outperform” rating and raised their price objective for the company from $3.20 to $3.80 in a research report on Friday, August 28th. Two research analysts have rated the stock with a Buy rating, one has given a Hold rating and one has assigned a Sell rating to the company’s stock. According to data from MarketBeat.com, Baozun has an average rating of “Hold” and a consensus price target of $3.80.

Baozun Stock Up 2.7%

Shares of NASDAQ BZUN opened at $3.40 on Friday. The firm has a market capitalization of $197.57 million, a P/E ratio of -10.30 and a beta of 0.39. The stock’s 50-day simple moving average is $2.94 and its two-hundred day simple moving average is $2.77. Baozun has a twelve month low of $2.07 and a twelve month high of $3.82.

Baozun (NASDAQ:BZUN) last issued its quarterly earnings results on Friday, August 14th. The technology company reported $0.19 earnings per share (EPS) for the quarter. The firm had revenue of $403.74 million during the quarter. Baozun had a positive return on equity of 2.55% and a negative net margin of 1.26%.

Insider Activity

In other news, insider Junhua Wu acquired 13,900 shares of Baozun stock in a transaction dated Tuesday, September 15th. The shares were purchased at an average cost of $2.73 per share, for a total transaction of $37,947.00. Following the transaction, the insider owned 281,170 shares of the company’s stock, valued at $767,594.10. This trade represents a 5.20% increase in their ownership of the stock. The purchase was disclosed in a legal filing with the SEC, which is available through the SEC website. In the last three months, insiders bought 63,000 shares of company stock valued at $176,415. 59.20% of the stock is currently owned by corporate insiders.

Hedge Funds Weigh In On Baozun

A hedge fund recently raised its position in Baozun stock. Dimensional Fund Advisors LP boosted its position in Baozun Inc. (NASDAQ:BZUN) by 3.1% in the 1st quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 593,669 shares of the technology company’s stock after buying an additional 18,067 shares during the quarter. Dimensional Fund Advisors LP owned approximately 1.03% of Baozun worth $1,418,000 as of its most recent filing with the Securities and Exchange Commission (SEC). 47.29% of the stock is currently owned by institutional investors and hedge funds.

About Baozun

Baozun Inc (NASDAQ: BZUN) is a China-based e-commerce service and brand management company. Founded in 2006 and headquartered in Shanghai, the company helps brands establish, operate and grow their online businesses, primarily in China and other selected international markets.

Baozun provides a range of services across the e-commerce value chain, including online store design and operation, digital marketing, customer service, information technology, warehousing and logistics. Its technology and service offerings support sales through major third-party marketplaces, social-commerce platforms and brands’ own online channels.

The company works with domestic and international consumer brands in categories such as apparel, beauty, consumer electronics and food and beverage.