eBay Inc. (NASDAQ:EBAY) Stock Has Consensus Target Price of $115.84 According to Brokerages

Shares of eBay Inc. (NASDAQ:EBAY) have received an average recommendation of “Hold” from the thirty-three analysts that are covering the company, MarketBeat.com reports. Two investment analysts have rated the stock with a sell rating, sixteen have given a hold rating, thirteen have assigned a buy rating and two have issued a strong buy rating on the company. The average 1-year price objective among brokerages that have covered the stock in the last year is $115.84.

EBAY has been the subject of a number of research analyst reports. Wedbush upped their price objective on eBay from $135.00 to $137.00 and gave the stock an “outperform” rating in a report on Thursday, August 20th. Piper Sandler reaffirmed an “overweight” rating and issued a $133.00 target price (up from $115.00) on shares of eBay in a research report on Thursday, August 6th. Morgan Stanley lifted their target price on eBay from $127.00 to $132.00 and gave the company an “overweight” rating in a report on Monday, October 12th. UBS Group boosted their price target on eBay from $107.00 to $120.00 and gave the company a “neutral” rating in a research report on Tuesday, August 11th. Finally, Arete Research dropped their price target on eBay from $113.00 to $111.00 and set a “neutral” rating for the company in a research note on Thursday, September 24th.

Key Stories Impacting eBay

Here are the key news stories impacting eBay this week:

• Positive Sentiment: eBay’s upcoming earnings report is supported by strength in focused categories, Depop and advertising. Its prior quarter exceeded analyst expectations for both earnings and revenue, while full-year earnings estimates remain constructive. EBAY Gears Up to Report Q3 Earnings
• Positive Sentiment: A 9% workforce reduction could lower operating costs and support profitability if management executes effectively. The restructuring may also help offset expenses related to growth initiatives and acquisitions. eBay Cuts 9% of Staff
• Neutral Sentiment: Reported short interest was zero shares as of October 26, implying no measurable short-selling pressure in the cited data. The figure appears unusual and may reflect a reporting or data issue rather than a meaningful change in investor positioning.
• Neutral Sentiment: Investor commentary remains broadly favorable after eBay’s strong performance in 2026, but these opinion pieces do not provide new financial information. Interesting News for eBay Stock Investors
• Negative Sentiment: Organic gross merchandise volume growth is slowing, while Depop and other acquisition-related costs could pressure margins. With the stock already valued at a premium, investors may demand strong guidance and evidence that growth can reaccelerate. Earnings Preview
• Negative Sentiment: The workforce reduction raises concerns about business momentum and execution, particularly ahead of earnings. Investors may view the cuts as evidence that management is responding to softer growth rather than simply improving efficiency. eBay Staff Reduction

Insider Activity

In other news, SVP Jordan Sweetnam sold 1,014 shares of the business’s stock in a transaction dated Tuesday, August 18th. The stock was sold at an average price of $101.39, for a total transaction of $102,809.46. Following the completion of the sale, the senior vice president owned 35,546 shares in the company, valued at approximately $3,604,008.94. The trade was a 2.77% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Jamie Iannone sold 11,110 shares of the stock in a transaction that occurred on Wednesday, August 5th. The stock was sold at an average price of $108.55, for a total transaction of $1,205,990.50. Following the sale, the chief executive officer directly owned 253,211 shares of the company’s stock, valued at approximately $27,486,054.05. This trade represents a 4.20% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold a total of 34,344 shares of company stock worth $3,635,567 over the last ninety days. Corporate insiders own 0.67% of the company’s stock.

Institutional Inflows and Outflows

A number of hedge funds and other institutional investors have recently bought and sold shares of EBAY. Cedar Mountain Advisors LLC increased its position in shares of eBay by 128.9% in the first quarter. Cedar Mountain Advisors LLC now owns 277 shares of the e-commerce company’s stock worth $25,000 after acquiring an additional 156 shares in the last quarter. Cassaday & Co Wealth Management LLC purchased a new position in shares of eBay in the 1st quarter valued at $26,000. Compass Financial Management LLC purchased a new position in shares of eBay in the 2nd quarter valued at $28,000. Field & Main Bank purchased a new position in shares of eBay in the 2nd quarter valued at $31,000. Finally, Decker Retirement Planning Inc. acquired a new position in shares of eBay during the 1st quarter valued at $36,000. 87.48% of the stock is owned by institutional investors and hedge funds.

eBay Price Performance

EBAY opened at $118.62 on Friday. eBay has a 1 year low of $78.03 and a 1 year high of $124.59. The company’s 50 day simple moving average is $109.15 and its 200 day simple moving average is $103.16. The stock has a market capitalization of $52.79 billion, a PE ratio of 25.40, a P/E/G ratio of 3.04 and a beta of 1.33. The company has a debt-to-equity ratio of 1.10, a quick ratio of 1.02 and a current ratio of 1.02.

eBay (NASDAQ:EBAY) last issued its quarterly earnings results on Wednesday, August 5th. The e-commerce company reported $1.60 EPS for the quarter, topping the consensus estimate of $1.50 by $0.10. The firm had revenue of $3.13 billion during the quarter, compared to analyst estimates of $3.01 billion. eBay had a net margin of 18.50% and a return on equity of 47.88%. eBay’s revenue for the quarter was up 14.8% compared to the same quarter last year. During the same quarter in the prior year, the business posted $1.37 earnings per share. eBay has set its Q3 2026 guidance at 1.360-1.420 EPS. As a group, sell-side analysts expect that eBay will post 4.89 EPS for the current year.

eBay Company Profile

eBay Inc operates a global online marketplace that connects buyers and sellers. Through its platform, individuals, small businesses and larger retailers can list and purchase new, used and refurbished merchandise across categories such as electronics, apparel, collectibles, automotive parts and accessories, home goods and industrial products. Transactions may take place through auctions or fixed-price listings, with payments, shipping and other seller and buyer services supporting the marketplace experience.

Founded in 1995 as AuctionWeb by Pierre Omidyar, eBay has grown from an online auction site into a broad e-commerce platform.