MediaAlpha (NYSE:MAX) Price Target Raised to $16.00

MediaAlpha (NYSE:MAX) had its target price upped by JPMorgan Chase & Co. from $15.00 to $16.00 in a research note published on Thursday,Benzinga reports. They currently have a neutral rating on the stock.

Other equities research analysts have also issued research reports about the company. Wall Street Zen upgraded MediaAlpha from a “buy” rating to a “strong-buy” rating in a research note on Saturday, August 1st. Keefe, Bruyette & Woods increased their price objective on shares of MediaAlpha from $15.00 to $17.00 and gave the company an “outperform” rating in a research report on Wednesday, July 8th. Canaccord Genuity Group lifted their target price on shares of MediaAlpha from $17.00 to $18.00 and gave the stock a “buy” rating in a research note on Thursday. Weiss Ratings raised shares of MediaAlpha from a “hold (c)” rating to a “hold (c+)” rating in a research report on Thursday, October 8th. Finally, The Goldman Sachs Group upped their price target on shares of MediaAlpha from $10.50 to $13.00 and gave the company a “neutral” rating in a research note on Thursday. One research analyst has rated the stock with a Strong Buy rating, three have assigned a Buy rating and five have assigned a Hold rating to the company. According to data from MarketBeat, MediaAlpha presently has an average rating of “Moderate Buy” and a consensus target price of $14.71.

MediaAlpha Price Performance

Shares of MAX opened at $14.66 on Thursday. The company has a 50 day moving average of $11.27 and a two-hundred day moving average of $10.65. The company has a quick ratio of 1.29, a current ratio of 1.32 and a debt-to-equity ratio of 8.49. MediaAlpha has a twelve month low of $7.09 and a twelve month high of $14.87. The company has a market cap of $898.07 million, a price-to-earnings ratio of 8.05 and a beta of 1.14.

MediaAlpha (NYSE:MAX) last posted its quarterly earnings data on Wednesday, October 28th. The company reported $0.46 earnings per share for the quarter, topping analysts’ consensus estimates of $0.28 by $0.18. MediaAlpha had a negative return on equity of 994.23% and a net margin of 8.35%. The firm had revenue of $375.95 million during the quarter, compared to analysts’ expectations of $347.93 million. As a group, analysts predict that MediaAlpha will post 1.48 earnings per share for the current fiscal year.

Insider Activity at MediaAlpha

In other news, Director Eugene Nonko sold 7,273 shares of the stock in a transaction dated Wednesday, October 28th. The stock was sold at an average price of $11.63, for a total value of $84,584.99. Following the transaction, the director owned 789,901 shares in the company, valued at approximately $9,186,548.63. This represents a 0.91% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, CRO Keith Cramer sold 12,000 shares of the firm’s stock in a transaction that occurred on Monday, October 19th. The stock was sold at an average price of $11.39, for a total transaction of $136,680.00. Following the sale, the executive directly owned 239,303 shares in the company, valued at approximately $2,725,661.17. The trade was a 4.78% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last 90 days, insiders have sold 425,550 shares of company stock worth $5,148,791. 14.65% of the stock is currently owned by company insiders.

Hedge Funds Weigh In On MediaAlpha

Hedge funds have recently modified their holdings of the business. Rockefeller Capital Management L.P. raised its stake in shares of MediaAlpha by 9,917.9% during the 4th quarter. Rockefeller Capital Management L.P. now owns 2,805 shares of the company’s stock worth $36,000 after buying an additional 2,777 shares during the last quarter. Covestor Ltd increased its position in MediaAlpha by 21.2% during the third quarter. Covestor Ltd now owns 5,788 shares of the company’s stock worth $56,000 after buying an additional 1,011 shares in the last quarter. Public Employees Retirement System of Ohio acquired a new position in shares of MediaAlpha in the first quarter worth $85,000. State of Wyoming acquired a new stake in shares of MediaAlpha during the third quarter valued at $109,000. Finally, Glenmede Trust Co. NA purchased a new stake in MediaAlpha during the 1st quarter worth about $122,000. 64.39% of the stock is currently owned by hedge funds and other institutional investors.

MediaAlpha News Roundup

Here are the key news stories impacting MediaAlpha this week:

• Positive Sentiment: Q4 guidance exceeded expectations: MediaAlpha forecast fourth-quarter 2026 revenue of $355 million to $375 million, well above the $328.8 million consensus estimate, while reiterating full-year free-cash-flow guidance of $90 million to $100 million. MediaAlpha Q4 revenue and free cash flow guidance
• Positive Sentiment: Strong Q3 performance: MediaAlpha reported adjusted earnings of $0.46 per share versus the $0.28 analyst estimate and revenue of $375.95 million versus the $347.93 million consensus. The results helped support the view that the company’s growth and profitability may be durable. MediaAlpha Q3 earnings and durability discussion
• Positive Sentiment: Analyst sentiment improved: Zacks upgraded MAX to Rank #2, or “Buy,” citing growing optimism about the company’s earnings prospects. Zacks upgrades MediaAlpha to Buy
• Positive Sentiment: JPMorgan raised its price target from $15 to $16, implying additional upside, although it maintained a Neutral rating. JPMorgan raises MediaAlpha price target
• Neutral Sentiment: The earnings call focused on whether recent growth can persist, including questions about customer demand, operating performance and the durability of MediaAlpha’s earnings momentum. Investors may continue to scrutinize these factors after the sharp rally. MediaAlpha Q3 earnings call analyst questions
• Negative Sentiment: Director Eugene Nonko sold shares in several transactions under a pre-arranged Rule 10b5-1 plan. The sales were made to cover tax withholding on vested equity awards and represent relatively small reductions, making them a limited—but potentially cautionary—signal.

MediaAlpha Company Profile

MediaAlpha, Inc operates a technology platform that helps insurance carriers and distributors acquire customers through digital channels. Its marketplace connects consumers who are shopping for insurance with providers seeking qualified prospects, using data, analytics and automated systems to facilitate the matching process.

The company’s platform supports customer acquisition across insurance categories, including property and casualty products such as auto and home insurance, as well as health, life and Medicare-related coverage.