Flowers Foods (NYSE:FLO – Get Free Report) and Lifeway Foods (NASDAQ:LWAY – Get Free Report) are both small-cap consumer staples companies, but which is the better business? We will contrast the two businesses based on the strength of their risk, dividends, profitability, analyst recommendations, valuation, earnings and institutional ownership.
Institutional and Insider Ownership
75.5% of Flowers Foods shares are held by institutional investors. Comparatively, 36.4% of Lifeway Foods shares are held by institutional investors. 7.2% of Flowers Foods shares are held by company insiders. Comparatively, 18.6% of Lifeway Foods shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.
Analyst Recommendations
This is a breakdown of current recommendations for Flowers Foods and Lifeway Foods, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Flowers Foods | 3 | 4 | 0 | 0 | 1.57 |
| Lifeway Foods | 0 | 1 | 2 | 1 | 3.00 |
Flowers Foods presently has a consensus price target of $6.70, indicating a potential downside of 5.03%. Lifeway Foods has a consensus price target of $34.00, indicating a potential upside of 47.89%. Given Lifeway Foods’ stronger consensus rating and higher possible upside, analysts clearly believe Lifeway Foods is more favorable than Flowers Foods.
Earnings and Valuation
This table compares Flowers Foods and Lifeway Foods”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Flowers Foods | $5.26 billion | 0.28 | $83.82 million | $0.26 | 27.13 |
| Lifeway Foods | $212.50 million | 1.63 | $13.86 million | $0.70 | 32.84 |
Flowers Foods has higher revenue and earnings than Lifeway Foods. Flowers Foods is trading at a lower price-to-earnings ratio than Lifeway Foods, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Flowers Foods and Lifeway Foods’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Flowers Foods | 1.06% | 14.91% | 4.72% |
| Lifeway Foods | 4.48% | 12.66% | 9.29% |
Volatility and Risk
Flowers Foods has a beta of 0.38, meaning that its share price is 62% less volatile than the S&P 500. Comparatively, Lifeway Foods has a beta of 0.51, meaning that its share price is 49% less volatile than the S&P 500.
Summary
Lifeway Foods beats Flowers Foods on 11 of the 15 factors compared between the two stocks.
About Flowers Foods
Flowers Foods, Inc. produces and markets packaged bakery food products in the United States. Its principal products include fresh breads, buns, rolls, snack items, bagels, English muffins, and tortillas, as well as frozen breads and rolls under the Nature's Own, Dave's Killer Bread, Wonder, Canyon Bakehouse, Mrs. Freshley's, and Tastykake brand names. The company distributes its products through a direct-store-delivery distribution and a warehouse delivery system, as well as operates bakeries. Its customers include national and regional restaurants, institutions and foodservice distributors, and retail in-store bakeries; wholesale distributors; mass merchandisers, supermarkets, vending outlets, and convenience stores; quick-serve chains, food wholesalers, institutions, dollar stores, and vending companies; and public health care, military commissaries, and prisons, and other governmental institutions. The company was formerly known as Flowers Industries and changed its name to Flowers Foods, Inc. in 2001. Flowers Foods, Inc. was founded in 1919 and is headquartered in Thomasville, Georgia.
About Lifeway Foods
Lifeway Foods, Inc. produces and markets probiotic-based products in the United States and internationally. Its primary product is drinkable kefir, a cultured dairy product in various organic and non-organic sizes, flavors, and types. The company offers European-style soft cheeses; cream and other products; ProBugs, a line of kefir products designed for children; drinkable yogurt; and fresh made butter and sour cream. It sells its products under the Lifeway, GlenOaks Farms, and Fresh Made brand names, as well as under private labels on behalf of customers primarily through direct sales force, brokers, and distributors. Lifeway Foods, Inc. was incorporated in 1986 and is based in Morton Grove, Illinois.
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