comScore (NASDAQ:SCOR – Get Free Report) and Harte Hanks (NASDAQ:HHS – Get Free Report) are both small-cap communication services companies, but which is the better stock? We will contrast the two companies based on the strength of their analyst recommendations, earnings, institutional ownership, dividends, risk, profitability and valuation.
Institutional & Insider Ownership
42.2% of comScore shares are held by institutional investors. Comparatively, 33.8% of Harte Hanks shares are held by institutional investors. 3.1% of comScore shares are held by insiders. Comparatively, 9.6% of Harte Hanks shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.
Risk and Volatility
comScore has a beta of 1.18, suggesting that its share price is 18% more volatile than the S&P 500. Comparatively, Harte Hanks has a beta of 0.24, suggesting that its share price is 76% less volatile than the S&P 500.
Earnings & Valuation
This table compares comScore and Harte Hanks”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| comScore | $334.19 million | 0.14 | -$10.00 million | $0.70 | 4.50 |
| Harte Hanks | $154.63 million | 0.19 | -$810,000.00 | ($0.76) | -5.20 |
Harte Hanks has lower revenue, but higher earnings than comScore. Harte Hanks is trading at a lower price-to-earnings ratio than comScore, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares comScore and Harte Hanks’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| comScore | 5.19% | 107.78% | 25.60% |
| Harte Hanks | -3.70% | -30.14% | -6.30% |
Analyst Ratings
This is a breakdown of recent ratings and recommmendations for comScore and Harte Hanks, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| comScore | 1 | 1 | 1 | 0 | 2.00 |
| Harte Hanks | 1 | 0 | 0 | 0 | 1.00 |
Summary
comScore beats Harte Hanks on 10 of the 13 factors compared between the two stocks.
About comScore
comScore, Inc. (NASDAQ: SCOR) is a media measurement and analytics company that provides data and insights on audiences, content and advertising. Its services help media owners, advertisers, agencies and technology companies understand how consumers engage with television, digital media, streaming services and other platforms. The company’s offerings include audience measurement, campaign measurement, content performance analytics and advertising intelligence. comScore combines data from consumer panels, connected devices, digital properties and other sources to evaluate reach, viewing behavior, audience composition and advertising effectiveness across multiple screens and media channels. comScore serves clients in the United States and international markets.
About Harte Hanks
Harte Hanks, Inc. is a customer experience and marketing services company that helps businesses attract, engage and retain customers. Its services are designed to support the customer lifecycle, from audience identification and campaign planning to execution, measurement and ongoing engagement. The company provides data-driven marketing, customer relationship management, digital marketing, direct marketing, analytics and customer care services. Its capabilities may include campaign strategy, creative development, marketing automation, database and customer insights, contact center support, and multichannel communications delivered through digital, email, direct mail and other channels.
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