Asana (NYSE:ASAN – Get Free Report) and NiCE (NASDAQ:NICE – Get Free Report) are both mid-cap technology companies, but which is the better stock? We will contrast the two businesses based on the strength of their risk, valuation, analyst recommendations, profitability, earnings, dividends and institutional ownership.
Valuation & Earnings
This table compares Asana and NiCE”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Asana | $790.81 million | 2.81 | -$189.02 million | ($0.66) | -14.69 |
| NiCE | $2.95 billion | 1.87 | $612.10 million | $6.18 | 15.23 |
NiCE has higher revenue and earnings than Asana. Asana is trading at a lower price-to-earnings ratio than NiCE, indicating that it is currently the more affordable of the two stocks.
Volatility and Risk
Asana has a beta of 0.99, suggesting that its share price is 1% less volatile than the S&P 500. Comparatively, NiCE has a beta of 0.77, suggesting that its share price is 23% less volatile than the S&P 500.
Analyst Ratings
This is a breakdown of current ratings and target prices for Asana and NiCE, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Asana | 2 | 8 | 4 | 0 | 2.14 |
| NiCE | 0 | 7 | 9 | 0 | 2.56 |
Asana presently has a consensus price target of $9.95, suggesting a potential upside of 2.69%. NiCE has a consensus price target of $129.79, suggesting a potential upside of 37.89%. Given NiCE’s stronger consensus rating and higher possible upside, analysts plainly believe NiCE is more favorable than Asana.
Profitability
This table compares Asana and NiCE’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Asana | -18.62% | -80.33% | -14.19% |
| NiCE | 12.01% | 14.34% | 10.66% |
Institutional & Insider Ownership
26.2% of Asana shares are owned by institutional investors. Comparatively, 63.3% of NiCE shares are owned by institutional investors. 87.5% of Asana shares are owned by company insiders. Comparatively, 0.0% of NiCE shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.
Summary
NiCE beats Asana on 11 of the 14 factors compared between the two stocks.
About Asana
Asana, Inc. develops cloud-based work management software that helps organizations coordinate projects, tasks and team workflows. Its platform provides tools for assigning work, setting deadlines, tracking progress and sharing updates across teams. Organizations can use Asana to manage projects and recurring processes, align work with broader goals, and connect workflows with other business applications. The company also offers features designed to help teams automate work and use artificial intelligence within their workflows.
About NiCE
NiCE Ltd. (NASDAQ: NICE), formerly known as NICE Systems, is a software company founded in Israel in 1986. It develops cloud-based and artificial intelligence-powered tools for businesses and public-sector organizations. Its products help organizations manage customer service across phone, chat and other digital channels, analyze customer interactions, and support contact-center operations. The company’s offerings include NICE CXone for customer experience and contact-center management, as well as NICE Actimize, which provides financial crime, risk and compliance software.
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