Life360 (NASDAQ:LIF – Get Free Report) and Auddia (NASDAQ:AUUD – Get Free Report) are both industrials companies, but which is the better investment? We will contrast the two businesses based on the strength of their profitability, valuation, dividends, institutional ownership, risk, earnings and analyst recommendations.
Insider and Institutional Ownership
20.0% of Life360 shares are owned by institutional investors. 8.0% of Life360 shares are owned by insiders. Comparatively, 7.6% of Auddia shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.
Earnings & Valuation
This table compares Life360 and Auddia”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Life360 | $396.88 million | 12.31 | -$28.17 million | $0.09 | 709.44 |
| Auddia | N/A | N/A | -$8.81 million | ($41.96) | -0.12 |
Auddia has lower revenue, but higher earnings than Life360. Auddia is trading at a lower price-to-earnings ratio than Life360, indicating that it is currently the more affordable of the two stocks.
Analyst Recommendations
This is a summary of current ratings for Life360 and Auddia, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Life360 | 0 | 0 | 7 | 1 | 3.13 |
| Auddia | 0 | 0 | 0 | 0 | 0.00 |
Life360 presently has a consensus target price of $51.00, indicating a potential downside of 20.13%. Given Life360’s stronger consensus rating and higher possible upside, equities analysts plainly believe Life360 is more favorable than Auddia.
Profitability
This table compares Life360 and Auddia’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Life360 | -4.72% | -4.03% | -3.16% |
| Auddia | N/A | -243.38% | -143.18% |
Summary
Life360 beats Auddia on 11 of the 13 factors compared between the two stocks.
About Life360
Life360 Inc. is a family connection and safety company. Its business category includes mobile app and Tile tracking devices with a range of services, including location sharing, safe driver reports and crash detection with emergency dispatch. Life360 Inc. is based in SAN FRANCISCO.
About Auddia
Auddia Inc., a technology company, develops AI Platform for the audio and podcast markets. The company's flagship product is faidr, which enables consumers to listen to various AM/FM radio station with commercial breaks replaced with personalized audio content, including popular and new music, news, and weather. It also provides Vodacast mobile app, an interactive differentiated podcasting that allows podcasters to give their audiences an interactive audio experience; and Podcast Hub, a content management system. The company was formerly known as Clip Interactive, LLC and changed its name to Auddia Inc. in November 2019. Auddia Inc. was founded in 2012 and is headquartered in Boulder, Colorado.
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