Head-To-Head Analysis: Life360 (LIF) vs. The Competition

Life360 (NASDAQ:LIF) is one of 151 publicly-traded companies in the “Data processing & preparation” industry, but how does it weigh in compared to its peers? We will compare Life360 to similar companies based on the strength of its profitability, valuation, analyst recommendations, institutional ownership, earnings, risk and dividends.

Profitability

This table compares Life360 and its peers’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Life360	-4.72%	-4.03%	-3.16%
Life360 Competitors	-158.77%	-1,791.07%	-8.24%

Earnings & Valuation

This table compares Life360 and its peers revenue, earnings per share and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
Life360	$396.88 million	-$28.17 million	678.78
Life360 Competitors	$5.55 billion	$11.45 million	-27.34

Life360’s peers have higher revenue and earnings than Life360. Life360 is trading at a higher price-to-earnings ratio than its peers, indicating that it is currently more expensive than other companies in its industry.

Insider and Institutional Ownership

20.0% of Life360 shares are owned by institutional investors. Comparatively, 45.8% of shares of all “Data processing & preparation” companies are owned by institutional investors. 8.0% of Life360 shares are owned by company insiders. Comparatively, 19.7% of shares of all “Data processing & preparation” companies are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Analyst Recommendations

This is a summary of recent ratings and price targets for Life360 and its peers, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Life360	0	0	7	1	3.13
Life360 Competitors	931	4874	6417	178	2.47

Life360 currently has a consensus price target of $51.00, suggesting a potential downside of 16.52%. As a group, “Data processing & preparation” companies have a potential upside of 17.04%. Given Life360’s peers higher possible upside, analysts plainly believe Life360 has less favorable growth aspects than its peers.

Summary

Life360 beats its peers on 7 of the 12 factors compared.

About Life360

Life360 Inc. is a family connection and safety company. Its business category includes mobile app and Tile tracking devices with a range of services, including location sharing, safe driver reports and crash detection with emergency dispatch. Life360 Inc. is based in SAN FRANCISCO.