36Kr (NASDAQ:KRKR) & National Research (NASDAQ:NRC) Head-To-Head Analysis

Profitability

This table compares National Research and 36Kr’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
National Research	17.14%	71.33%	18.67%
36Kr	N/A	N/A	N/A

Risk & Volatility

National Research has a beta of 0.45, meaning that its stock price is 55% less volatile than the S&P 500. Comparatively, 36Kr has a beta of 0.69, meaning that its stock price is 31% less volatile than the S&P 500.

Insider & Institutional Ownership

47.3% of National Research shares are owned by institutional investors. Comparatively, 0.1% of 36Kr shares are owned by institutional investors. 8.1% of National Research shares are owned by insiders. Comparatively, 39.4% of 36Kr shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Valuation & Earnings

This table compares National Research and 36Kr”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
National Research	$143.06 million	2.38	$24.78 million	$1.03	14.51
36Kr	$31.66 million	0.32	-$19.00 million	($6.00)	-0.87

National Research has higher revenue and earnings than 36Kr. 36Kr is trading at a lower price-to-earnings ratio than National Research, indicating that it is currently the more affordable of the two stocks.

Summary

National Research beats 36Kr on 9 of the 11 factors compared between the two stocks.

About National Research

National Research Corporation provides analytics and insights that facilitate measurement and enhancement of the patient and employee experience. Its portfolio of subscription-based solutions provides actionable information and analysis to healthcare organizations across a range of mission-critical, constituent-related elements, including patient experience, service recovery, care transitions, employee engagement, reputation management, and brand loyalty. The company also offers marketing solutions that allow the tracking of awareness, perception, and consistency of healthcare brands; assessment of competitive differentiators; and enhanced segmentation tools to evaluate needs, wants, and behaviors of communities through real-time competitive assessments and enhanced segmentation tools. In addition, it provides experience solutions, such as patient experience, employee engagement, health risk assessments, care transition, and improvement tools. Further, the company provides reputation solutions that allow healthcare organizations to share a picture of their organization and ensure that timely and relevant content informs consumer decision-making; and governance solutions for not-for-profit hospital and health system boards of directors, executives, and physician leadership. National Research Corporation was founded in 1981 and is headquartered in Lincoln, Nebraska.

About 36Kr

36Kr Holdings Inc. provides content and business services in the People's Republic of China. It creates and distributes various content, including insightful reports on companies and industries, timely market updates, thought-provoking editorials, and commentaries, as well as original video and audio content in various industries, such as technology, consumer, retail, healthcare, media and entertainment, and enterprise services. The company's business services include online advertising services; enterprise value-added services, such as integrated marketing, advertisement agent, online/offline event, and consulting services; and subscription services to individuals, institutional investors, and enterprises. 36Kr Holdings Inc. was founded in 2010 and is headquartered in Beijing, the People's Republic of China.