Reviewing Rocky Brands (NASDAQ:RCKY) & Anta Sports Products (OTCMKTS:ANPDF)

Rocky Brands (NASDAQ:RCKY) and Anta Sports Products (OTCMKTS:ANPDF) are both consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their institutional ownership, profitability, valuation, analyst recommendations, earnings, risk and dividends.

Institutional and Insider Ownership

75.1% of Rocky Brands shares are owned by institutional investors. 5.1% of Rocky Brands shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Risk & Volatility

Rocky Brands has a beta of 2.35, indicating that its stock price is 135% more volatile than the S&P 500. Comparatively, Anta Sports Products has a beta of -0.01, indicating that its stock price is 101% less volatile than the S&P 500.

Profitability

This table compares Rocky Brands and Anta Sports Products’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Rocky Brands	4.03%	10.49%	5.22%
Anta Sports Products	N/A	N/A	N/A

Analyst Recommendations

This is a summary of current ratings and target prices for Rocky Brands and Anta Sports Products, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rocky Brands	0	1	0	0	2.00
Anta Sports Products	0	0	0	0	0.00

Rocky Brands presently has a consensus target price of $30.00, suggesting a potential upside of 12.91%. Given Rocky Brands’ stronger consensus rating and higher probable upside, equities analysts clearly believe Rocky Brands is more favorable than Anta Sports Products.

Valuation & Earnings

This table compares Rocky Brands and Anta Sports Products”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rocky Brands	$453.77 million	0.44	$11.39 million	$2.48	10.71
Anta Sports Products	$9.85 billion	2.87	$2.17 billion	N/A	N/A

Anta Sports Products has higher revenue and earnings than Rocky Brands.

Summary

Rocky Brands beats Anta Sports Products on 8 of the 11 factors compared between the two stocks.

About Rocky Brands

Rocky Brands, Inc. designs, manufactures, and markets footwear and apparel in the United States, Canada, and internationally. It operates through Wholesale, Retail, and Contract Manufacturing segments. The Wholesale segment offers products, which includes sporting goods stores, outdoor retailers, independent shoe retailers, hardware stores, catalogs, mass merchants, uniform stores, farm store chains, specialty safety stores, specialty retailers, and online retailers in retail locations through a range of distribution channels. Retail segment sells its products directly to consumers through its websites comprising rockyboots.com, georgiaboot.com, durangoboot.com, muckbootcompany.com, xtratuf.com, lehighoutfitters.com, lehighsafetyshoes.com, and slipgrips.com; and third-party marketplaces and Rocky Outdoor Gear Stores. The Contract Manufacturing segment include private label sales and any sales to customers which are contracted to manufacture a specific footwear product for a customer and include sales to the U.S. Military. In addition, it serves industrial and construction workers, as well as workers in the hospitality industry, such as restaurants or hotels; farmers and ranchers; western; commercial military personnel; hunting, fishing, camping, and hiking enthusiasts; law enforcement, security personnel, and postal employees; and for the U.S. military personnel. The company sells its products under the Rocky, Georgia Boot, Durango, Lehigh, Muck, XTRATUF, Servus, Ranger, and Michelin brand names Rocky Brands, Inc. was formerly known as William Brooks Shoe Co. The company was founded in 1932 and is headquartered in Nelsonville, Ohio.

About Anta Sports Products

ANTA Sports Products Limited, together with its subsidiaries, engages in the research and development, design, manufacturing, and marketing of shoes, apparel, and accessories in the Mainland of China, Hong Kong, Macao, and internationally. The company's products portfolio includes running, cross-training, basketball, professional competition, training, physical education classes, outdoor sports, triathlon, golf, skiing, camping, hiking, urban outdoor, tennis, and other sports under the FILA, FILA KIDS, FILA FUSION, AMER, KOLON SPORT, ANTA, DESCENTE, and ANTA KIDS brands. It provides management, product design, logistics, and information technology services; manufactures shoe soles; holds trademarks; and develops and manages properties. It is also involved in the exporting and importing activities; and retailing of sporting goods. The company was founded in 1991 and is headquartered in Jinjiang, the People's Republic of China.