Giftify (NASDAQ:GIFT – Get Free Report) and Manchester United (NYSE:MANU – Get Free Report) are both consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their analyst recommendations, risk, earnings, institutional ownership, dividends, valuation and profitability.
Earnings and Valuation
This table compares Giftify and Manchester United”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Giftify | $88.93 million | 0.37 | -$18.83 million | ($0.50) | -2.18 |
| Manchester United | $862.42 million | 3.10 | -$42.74 million | ($0.25) | -62.11 |
Analyst Recommendations
This is a breakdown of recent recommendations and price targets for Giftify and Manchester United, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Giftify | 0 | 0 | 1 | 0 | 3.00 |
| Manchester United | 0 | 0 | 1 | 0 | 3.00 |
Giftify currently has a consensus target price of $4.00, suggesting a potential upside of 266.97%. Manchester United has a consensus target price of $23.00, suggesting a potential upside of 48.12%. Given Giftify’s higher probable upside, equities research analysts plainly believe Giftify is more favorable than Manchester United.
Volatility and Risk
Giftify has a beta of -1.43, suggesting that its stock price is 243% less volatile than the S&P 500. Comparatively, Manchester United has a beta of 0.69, suggesting that its stock price is 31% less volatile than the S&P 500.
Profitability
This table compares Giftify and Manchester United’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Giftify | -15.13% | -63.88% | -39.60% |
| Manchester United | -4.92% | -9.58% | -1.09% |
Institutional & Insider Ownership
23.3% of Manchester United shares are held by institutional investors. 23.8% of Giftify shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.
Summary
Manchester United beats Giftify on 8 of the 12 factors compared between the two stocks.
About Giftify
RDE, Inc. owns and operates a restaurant deal space in the United States. The company operates Restaurant.com that connects digital consumers, businesses, and communities with dining and merchant deal options at approximately 182,500 restaurants and retailers to approximately 7.8 million customers. It sells discount certificates for restaurants, as well as complementary entertainment and travel offerings, and consumer products on behalf of third-party merchants. The company is based in Schaumburg, Illinois.
About Manchester United
Manchester United plc, together with its subsidiaries, owns and operates a professional sports team in the United Kingdom. It operates Manchester United Football Club, a professional football club. The company develops marketing and sponsorship relationships with international and regional companies to leverage its brand. It also markets and sells sports apparel, training and leisure wear, and other clothing; and other licensed products, such as coffee mugs and bed spreads featuring the Manchester United brand and trademarks, as well as distributes these products through Manchester United branded retail centers and e-commerce platforms, and through the company’s partners’ wholesale distribution channels. In addition, the company distributes live football content directly, as well as through commercial partners; broadcasts television rights relating to the Premier League, Union of European Football Associations club competitions, and other competitions; and delivers Manchester United programming through MUTV television channel to territories worldwide. Further, it operates Old Trafford, a sports venue with 74,240 seats, as well as invests in properties. The company was formerly known as Manchester United Ltd. changed its name to Manchester United plc in August 2012. Manchester United plc was founded in 1878 and is headquartered in Manchester, the United Kingdom.
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