Booking Holdings Inc. $BKNG Shares Sold by SOA Wealth Advisors LLC.

SOA Wealth Advisors LLC. cut its position in Booking Holdings Inc. (NASDAQ:BKNG) by 4.3% during the second quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The fund owned 66 shares of the business services provider’s stock after selling 3 shares during the period. SOA Wealth Advisors LLC.’s holdings in Booking were worth $382,000 as of its most recent filing with the Securities and Exchange Commission (SEC).

A number of other institutional investors have also recently made changes to their positions in BKNG. Fidelis Capital Partners LLC raised its holdings in Booking by 1.2% in the 1st quarter. Fidelis Capital Partners LLC now owns 167 shares of the business services provider’s stock valued at $809,000 after acquiring an additional 2 shares during the last quarter. WNY Asset Management LLC raised its holdings in Booking by 3.7% in the 1st quarter. WNY Asset Management LLC now owns 56 shares of the business services provider’s stock valued at $258,000 after acquiring an additional 2 shares during the last quarter. Gries Financial LLC raised its holdings in Booking by 1.6% in the 1st quarter. Gries Financial LLC now owns 125 shares of the business services provider’s stock valued at $576,000 after acquiring an additional 2 shares during the last quarter. Sheaff Brock Investment Advisors LLC boosted its stake in Booking by 0.5% during the first quarter. Sheaff Brock Investment Advisors LLC now owns 403 shares of the business services provider’s stock worth $1,854,000 after buying an additional 2 shares during the last quarter. Finally, Nicolet Advisory Services LLC boosted its stake in Booking by 0.8% during the first quarter. Nicolet Advisory Services LLC now owns 238 shares of the business services provider’s stock worth $1,070,000 after buying an additional 2 shares during the last quarter. 92.42% of the stock is owned by institutional investors and hedge funds.

Booking Trading Up 1.4%

Shares of BKNG stock opened at $5,424.55 on Friday. The stock has a 50 day simple moving average of $5,529.24 and a 200-day simple moving average of $5,290.99. The company has a market cap of $175.81 billion, a price-to-earnings ratio of 37.73, a price-to-earnings-growth ratio of 1.54 and a beta of 1.35. Booking Holdings Inc. has a 12-month low of $4,060.98 and a 12-month high of $5,839.41.

Booking (NASDAQ:BKNG) last issued its quarterly earnings data on Tuesday, July 29th. The business services provider reported $55.40 earnings per share (EPS) for the quarter, topping the consensus estimate of $50.32 by $5.08. The firm had revenue of $6.80 billion during the quarter, compared to analysts’ expectations of $6.54 billion. Booking had a negative return on equity of 134.19% and a net margin of 19.23%.Booking’s revenue was up 16.0% on a year-over-year basis. During the same period in the previous year, the firm posted $41.90 earnings per share. Booking has set its Q3 2025 guidance at EPS. On average, equities analysts forecast that Booking Holdings Inc. will post 209.92 earnings per share for the current fiscal year.

Booking Announces Dividend

The company also recently disclosed a quarterly dividend, which was paid on Tuesday, September 30th. Investors of record on Friday, September 5th were issued a dividend of $9.60 per share. The ex-dividend date of this dividend was Friday, September 5th. This represents a $38.40 annualized dividend and a yield of 0.7%. Booking’s payout ratio is currently 26.71%.

Analyst Ratings Changes

A number of research firms have weighed in on BKNG. Hsbc Global Res raised Booking to a “strong-buy” rating in a research note on Thursday, July 17th. B. Riley reissued a “buy” rating and set a $6,700.00 price objective (up previously from $6,100.00) on shares of Booking in a research note on Wednesday, July 30th. Barclays boosted their price objective on Booking from $5,700.00 to $6,000.00 and gave the stock an “overweight” rating in a research note on Wednesday, July 30th. Evercore ISI boosted their price objective on Booking from $5,500.00 to $6,250.00 and gave the stock an “outperform” rating in a research note on Wednesday, July 30th. Finally, BTIG Research reissued a “buy” rating and set a $6,250.00 price objective on shares of Booking in a research note on Thursday, September 4th. Three research analysts have rated the stock with a Strong Buy rating, eighteen have issued a Buy rating and eleven have issued a Hold rating to the stock. According to MarketBeat.com, the company currently has an average rating of “Moderate Buy” and a consensus target price of $5,807.89.

Insider Buying and Selling

In related news, Director Vanessa Ames Wittman sold 15 shares of Booking stock in a transaction on Monday, September 15th. The stock was sold at an average price of $5,500.00, for a total transaction of $82,500.00. Following the completion of the transaction, the director directly owned 747 shares of the company’s stock, valued at approximately $4,108,500. The trade was a 1.97% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which can be accessed through this link. Also, CEO Glenn D. Fogel sold 1,013 shares of Booking stock in a transaction on Friday, August 15th. The stock was sold at an average price of $5,476.89, for a total value of $5,548,089.57. Following the transaction, the chief executive officer directly owned 24,620 shares of the company’s stock, valued at approximately $134,841,031.80. This represents a 3.95% decrease in their ownership of the stock. The disclosure for this sale can be found here. Over the last ninety days, insiders sold 4,195 shares of company stock valued at $23,467,630. 0.16% of the stock is owned by insiders.

About Booking

Booking Holdings Inc, formerly The Priceline Group Inc, is a provider of travel and restaurant online reservation and related services. The Company, through its online travel companies (OTCs), connects consumers wishing to make travel reservations with providers of travel services across the world. It offers consumers an array of accommodation reservations (including hotels, bed and breakfasts, hostels, apartments, vacation rentals and other properties) through its Booking.com, priceline.com and agoda.com brands.