Salesforce Inc. $CRM Shares Sold by Beacon Financial Advisory LLC

Beacon Financial Advisory LLC cut its holdings in shares of Salesforce Inc. (NYSE:CRM) by 12.6% in the second quarter, according to its most recent filing with the Securities and Exchange Commission. The fund owned 1,908 shares of the CRM provider’s stock after selling 274 shares during the quarter. Beacon Financial Advisory LLC’s holdings in Salesforce were worth $520,000 at the end of the most recent reporting period.

Other large investors have also made changes to their positions in the company. Coign Capital Advisors LLC boosted its holdings in Salesforce by 1.7% in the first quarter. Coign Capital Advisors LLC now owns 2,183 shares of the CRM provider’s stock valued at $586,000 after purchasing an additional 37 shares during the last quarter. Staley Capital Advisers Inc. boosted its stake in shares of Salesforce by 1.1% in the first quarter. Staley Capital Advisers Inc. now owns 3,343 shares of the CRM provider’s stock worth $897,000 after buying an additional 38 shares during the last quarter. KDT Advisors LLC grew its holdings in Salesforce by 4.1% during the first quarter. KDT Advisors LLC now owns 967 shares of the CRM provider’s stock worth $260,000 after acquiring an additional 38 shares during the period. Liberty One Investment Management LLC raised its position in Salesforce by 1.2% during the first quarter. Liberty One Investment Management LLC now owns 3,165 shares of the CRM provider’s stock valued at $849,000 after acquiring an additional 39 shares in the last quarter. Finally, First Command Advisory Services Inc. raised its position in Salesforce by 7.3% during the first quarter. First Command Advisory Services Inc. now owns 572 shares of the CRM provider’s stock valued at $154,000 after acquiring an additional 39 shares in the last quarter. 80.43% of the stock is owned by hedge funds and other institutional investors.

Insider Transactions at Salesforce

In other news, CEO Marc Benioff sold 2,250 shares of the business’s stock in a transaction that occurred on Wednesday, October 1st. The stock was sold at an average price of $236.38, for a total transaction of $531,855.00. Following the transaction, the chief executive officer directly owned 11,911,571 shares in the company, valued at $2,815,657,152.98. The trade was a 0.02% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, Director David Blair Kirk bought 3,400 shares of the company’s stock in a transaction on Tuesday, September 9th. The stock was bought at an average price of $254.66 per share, with a total value of $865,844.00. Following the completion of the acquisition, the director owned 3,824 shares in the company, valued at $973,819.84. This represents a 801.89% increase in their ownership of the stock. The disclosure for this purchase can be found here. Insiders sold 78,750 shares of company stock valued at $19,747,868 over the last quarter. Company insiders own 3.00% of the company’s stock.

Salesforce Trading Up 0.6%

Shares of Salesforce stock opened at $240.25 on Monday. The company has a current ratio of 1.12, a quick ratio of 1.12 and a debt-to-equity ratio of 0.14. Salesforce Inc. has a twelve month low of $226.48 and a twelve month high of $369.00. The firm has a market capitalization of $228.72 billion, a PE ratio of 34.92, a P/E/G ratio of 2.08 and a beta of 1.19. The firm’s 50-day moving average price is $246.66 and its 200 day moving average price is $260.05.

Salesforce (NYSE:CRM) last announced its earnings results on Wednesday, September 3rd. The CRM provider reported $2.91 EPS for the quarter, beating analysts’ consensus estimates of $2.78 by $0.13. The business had revenue of $10.24 billion during the quarter, compared to analysts’ expectations of $10.14 billion. Salesforce had a return on equity of 13.27% and a net margin of 16.87%.The business’s revenue was up 9.8% compared to the same quarter last year. During the same quarter in the prior year, the firm earned $2.56 earnings per share. Salesforce has set its FY 2026 guidance at 11.330-11.370 EPS. Q3 2026 guidance at 2.840-2.860 EPS. On average, sell-side analysts predict that Salesforce Inc. will post 7.46 EPS for the current fiscal year.

Salesforce Dividend Announcement

The firm also recently announced a quarterly dividend, which will be paid on Thursday, October 9th. Stockholders of record on Wednesday, September 17th will be issued a dividend of $0.416 per share. The ex-dividend date of this dividend is Wednesday, September 17th. This represents a $1.66 dividend on an annualized basis and a dividend yield of 0.7%. Salesforce’s dividend payout ratio is presently 24.13%.

Wall Street Analyst Weigh In

CRM has been the topic of a number of analyst reports. BMO Capital Markets dropped their price objective on shares of Salesforce from $335.00 to $280.00 and set an “outperform” rating on the stock in a research note on Thursday, September 4th. Robert W. Baird dropped their price target on shares of Salesforce from $365.00 to $325.00 and set an “outperform” rating on the stock in a research report on Thursday, September 4th. Morgan Stanley upped their price objective on shares of Salesforce from $404.00 to $405.00 and gave the stock an “overweight” rating in a research report on Tuesday, September 2nd. Deutsche Bank Aktiengesellschaft lowered their target price on shares of Salesforce from $400.00 to $340.00 and set a “buy” rating on the stock in a research note on Thursday, September 4th. Finally, KeyCorp cut their price target on Salesforce from $440.00 to $400.00 and set an “overweight” rating for the company in a research note on Thursday, September 4th. Twenty-six analysts have rated the stock with a Buy rating, eleven have issued a Hold rating and one has assigned a Sell rating to the stock. According to data from MarketBeat.com, the company presently has an average rating of “Moderate Buy” and an average price target of $332.58.

Salesforce Company Profile

Salesforce, Inc provides Customer Relationship Management (CRM) technology that brings companies and customers together worldwide. The company's service includes sales to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and artificial intelligence, and deliver quotes, contracts, and invoices; and service that enables companies to deliver trusted and highly personalized customer support at scale.