Amer Sports (NYSE:AS – Get Free Report) and Sturm, Ruger & Company, Inc. (NYSE:RGR – Get Free Report) are both consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their valuation, earnings, dividends, risk, profitability, analyst recommendations and institutional ownership.
Profitability
This table compares Amer Sports and Sturm, Ruger & Company, Inc.’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Amer Sports | 3.93% | 6.87% | 3.94% |
| Sturm, Ruger & Company, Inc. | 1.07% | 9.53% | 7.98% |
Analyst Ratings
This is a breakdown of current ratings and price targets for Amer Sports and Sturm, Ruger & Company, Inc., as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Amer Sports | 0 | 4 | 14 | 1 | 2.84 |
| Sturm, Ruger & Company, Inc. | 1 | 0 | 0 | 0 | 1.00 |
Volatility & Risk
Amer Sports has a beta of 3.04, meaning that its stock price is 204% more volatile than the S&P 500. Comparatively, Sturm, Ruger & Company, Inc. has a beta of 0.09, meaning that its stock price is 91% less volatile than the S&P 500.
Institutional and Insider Ownership
40.3% of Amer Sports shares are held by institutional investors. Comparatively, 64.0% of Sturm, Ruger & Company, Inc. shares are held by institutional investors. 4.6% of Sturm, Ruger & Company, Inc. shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.
Valuation & Earnings
This table compares Amer Sports and Sturm, Ruger & Company, Inc.”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Amer Sports | $5.18 billion | 3.29 | $72.60 million | $0.41 | 75.04 |
| Sturm, Ruger & Company, Inc. | $535.64 million | 1.34 | $30.56 million | $0.31 | 143.71 |
Amer Sports has higher revenue and earnings than Sturm, Ruger & Company, Inc.. Amer Sports is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.
Summary
Amer Sports beats Sturm, Ruger & Company, Inc. on 10 of the 15 factors compared between the two stocks.
About Amer Sports
Amer Sports, Inc. designs, manufactures, markets, distributes, and sells sports equipment, apparel, footwear, and accessories in Europe, the Middle East, Africa, the Americas, China, and the Asia Pacific. It operates through three segments: Technical Apparel, Outdoor Performance, and Ball & Racquet Sports. The Technical Apparel segment offers outdoor apparel, footwear, and accessories which includes climbing gear. The Outdoor Performance segment provides hiking and running footwear, functional apparel, skiing and snowboarding gear, and lifestyle footwear. The Ball & Racquet Sports segment offers sports equipment for tennis, baseball, american football, basketball, golf, and various other professional and recreational sports. This segment provides custom-fitting protective gear and apparel for baseball, softball, football, and lacrosse. It sells its products under the Arc'teryx, PeakPerformance, Salomon, Atomic, Armada, ENVE, Wilson, Louisville Slugger, DeMarini, EvoShield, and ATEC brands. The company distributes its products through retail stores, general sporting goods retailers, specialty stores, independently operated partner stores, and distributors, as well as its e-commerce websites, and retailer-owned and third-party e-commerce websites. The company was formerly known as Amer Sports Management Holding (Cayman) Limited and changed its name to Amer Sports, Inc. in August 2023. Amer Sports, Inc. was founded in 1950 and is based in Helsinki, Finland.
About Sturm, Ruger & Company, Inc.
Sturm, Ruger & Co., Inc. engages in the business of designing, manufacturing, and selling firearms to domestic customers. It operates through the Firearms and Castings segments. The Firearms segment focuses on manufacturing and selling rifles, pistols, and revolvers principally to a number of federally licensed, independent wholesale distributors. The Castings segment offers steel investment castings and metal injection molding parts. The company was founded by William B. Ruger in 1949 and is headquartered in Southport, CT.
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