Sinclair (NASDAQ:SBGI) versus Atlanta Braves (OTCMKTS:BATRB) Critical Contrast

Atlanta Braves (OTCMKTS:BATRB) and Sinclair (NASDAQ:SBGI) are both consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their institutional ownership, dividends, profitability, analyst recommendations, valuation, earnings and risk.

Analyst Recommendations

This is a breakdown of current recommendations for Atlanta Braves and Sinclair, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Atlanta Braves	0	0	0	0	0.00
Sinclair	2	2	2	0	2.00

Sinclair has a consensus target price of $18.75, indicating a potential upside of 47.29%. Given Sinclair’s stronger consensus rating and higher probable upside, analysts plainly believe Sinclair is more favorable than Atlanta Braves.

Institutional and Insider Ownership

41.7% of Sinclair shares are owned by institutional investors. 46.6% of Sinclair shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Profitability

This table compares Atlanta Braves and Sinclair’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Atlanta Braves	N/A	N/A	N/A
Sinclair	1.44%	12.51%	0.83%

Risk and Volatility

Atlanta Braves has a beta of 0.32, indicating that its stock price is 68% less volatile than the S&P 500. Comparatively, Sinclair has a beta of 1.31, indicating that its stock price is 31% more volatile than the S&P 500.

Valuation and Earnings

This table compares Atlanta Braves and Sinclair”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Atlanta Braves	$662.75 million	5.40	-$21.97 million	($0.35)	-162.86
Sinclair	$3.55 billion	0.25	$310.00 million	$0.83	15.34

Sinclair has higher revenue and earnings than Atlanta Braves. Atlanta Braves is trading at a lower price-to-earnings ratio than Sinclair, indicating that it is currently the more affordable of the two stocks.

Summary

Sinclair beats Atlanta Braves on 13 of the 14 factors compared between the two stocks.

About Atlanta Braves

Atlanta Braves Holdings, Inc. owns and operates the Atlanta Braves Major league baseball club. It also operates mixed-use development project, including retail, office, hotel, and entertainment projects. The company was incorporated in 2022 and is based in Englewood, Colorado.

About Sinclair

Sinclair, Inc., a media company, provides content on local television stations and digital platforms in the United States. It operates through two segments, Local Media and Tennis. The Local Media segment operates broadcast television stations, original networks, and content; provides free-over-the-air programming and live local sporting events on its stations; distributes its content to multi-channel video programming distributors in exchange for contractual fees; and produces local and original news programs. This segment operates The Nest, a free over-the-air national broadcast TV network; Comet, a science fiction network; CHARGE!, an adventure and action-based network; and TBD, a multiscreen TV network. The Tennis segment offers Tennis Channel, a cable network which includes coverage of tennis' top tournaments and original professional sports, and tennis lifestyle shows; Tennis Channel International streaming service; Tennis Channel Plus streaming service; T2 FAST, a 24-hours a day free ad-supported streaming television channel; and Tennis.com and Pickleballtv. It also provides digital and internet solutions; and technical services, including the design and manufacture of broadcast systems. The company distributes its content through broadcast platforms and third-party platforms that consist of programming provided by third-party networks and syndicators, local news, and other original programming. Sinclair, Inc. was founded in 1971 and is headquartered in Hunt Valley, Maryland.